North Shore Animal League and The Pet Savers Foundation to Exclusively Use and Recommend InnoPet Veterinarian Formula Products.FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--May 30, 1997-- InnoPet Veterinarian veterinarian /vet·er·i·nar·i·an/ (vet?er-i-nar´e-an) a person trained and authorized to practice veterinary medicine and surgery; a doctor of veterinary medicine. vet·er·i·nar·i·an n. Formula Endorsed by Pet Adoption Pet adoption usually refers to the process of taking guardianship of and responsibility for a pet that a previous owner has abandoned or otherwise abdicated responsibility for. Agencies and Shelters InnoPet Brands Corp. (Nasdaq SmallCap: INBC INBC International Narcotic Control Board ) today announced that InnoPet Veterinarian Formula(TM) pet foods have been selected by the North Shore Animal League, Inc. ("NSAL NSAL North Shore Animal League NSAL National Society of Arts and Letters ") and The Pet Savers Foundation, Inc. ("PSF") as the sole pet food products to be used and recommended by those organizations, an endorsement formerly held by The Iams Company. NSAL owns and operates the world's largest not-for-profit adoption agency and veterinarian hospital for dogs and cats on Long Island, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . PSF is a Long Island-based not-for-profit corporation that promotes the advancement of the well being of dogs and cats around the world. Currently, there are approximately 6,000 animal welfare organizations across the country representing up to 4 million new pet owners each year. NSAL and PSF life-saving programs have united over 1,000 of these shelters, and their goal is to unite all of them with this innovative InnoPet partnership. Beginning June 1, 1997, PSF's affiliated shelters can become authorized retailers, selling only InnoPet Veterinarian Formula pet foods. Additionally, along with an official endorsement by NSAL and PSF, a sample of InnoPet Veterinarian Formula will be given to each person adopting a pet, along with discount coupons for future purchases of InnoPet Veterinarian Formula products, nutritional education information, and promotional material. Marc Duke, Chairman and Chief Executive Officer of InnoPet Brands Corp., commented, "We consider this to be an important and prestigious endorsement, and we look forward to a long and prosperous relationship with these groups. Both the North Shore Animal League and The Pet Savers Foundation place the highest value on pet nutrition, which led them to select InnoPet Veterinarian Formula as their pet food of choice." "We believe the modest investment in free product we are making will be rewarded in loyal, repeat InnoPet Brands customers," Mr. Duke continued. "These agreements can potentially make available approximately 6,000 new referral points for InnoPet Brands, provide a strong endorsement from well-respected agencies, and expose the InnoPet Veterinarian Formula brand name to millions of potential customers around the country. Those who adopt pets from these shelters won't just be told about InnoPet Brands products, they will be able to try them first hand." InnoPet Brands Corp. produces, markets and sells premium lifestage dog foods under the name InnoPet Veterinarian Formula through supermarket and grocery outlets mainly throughout the East Coast and southern United States The Southern United States—commonly referred to as the American South, Dixie, or simply the South—constitutes a large distinctive region in the southeastern and south-central United States. with plans to expand nationally, and through PSF-affiliated shelters. InnoPet Brands Corp. can be found on the World Wide Web at http://www.innopet.com . CONTACT: Marc Duke, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Robin Hunter, VP & CFO See Chief Financial Officer. InnoPet Brands Corp. 954/453-2400 or INVESTOR RELATIONS Investor relations The process by which the corporation communicates with its investors. : The Equity Group Inc. Chris Garland 212/836-9610 CGarland@Equityny.com Linda Latman 212/836-9609 |
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