North American ag communications agencies report steady growth in 2005.In AgriMarketing magazine's annual survey of the largest Agricultural Marketing Communication Agencies, the 56 agencies reporting stated their income from agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. and producer-funded clients grew an average of 4% over the prior year. Total annual income for the ag communication agency business is now estimated at $155 million. The five largest agencies' income (see page 50) totaled $63 million, representing a 16% increase over the prior year. The 17 largest agencies that reported their staff size, stated they had a total of 560 employees working on ag accounts. Those 17 agencies reported total income of $81 million, so the average revenue generated per employee was $144,642. Paulsen Paulsen may refer to:
American mathematician and physicist who formulated the theoretical foundation of physical chemistry, developed vector analysis, and conducted optical and thermodynamic research. Noun 1. & Soell, Inc., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, had the largest increase in income (18%) over the prior year, followed by Rhea rhea, in zoology rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in. & Kaiser Marketing Communications, Naperville Naperville (nā`pərvĭl), city (1990 pop. 85,351), Du Page co., NE Ill., on the Du Page River, in a farm area; settled 1831–32, inc. as a city 1890. It is a major office and corporate center that grew markedly in the late 20th cent. , IL, (14%). Osborne Os·borne , John James 1929-1994. British playwright and member of the Angry Young Men who is best known for his first play, Look Back in Anger (1956). Noun 1. & Barr, St. Louis Louis, titular duke of Burgundy Louis, 1682–1712, titular duke of Burgundy; grandson of King Louis XIV of France. He became heir to the throne on the death (1711) of his father, Louis the Great Dauphin. , MO, reported the most income from producer-funded accounts. At the request of the participating agencies, "Income" is the standard that is used to report the findings rather than "Billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885. ." Billings can be calculated in a number of different methods, whereas Income is a more standardized standardized pertaining to data that have been submitted to standardization procedures. standardized morbidity rate see morbidity rate. standardized mortality rate see mortality rate. statistic statistic, n a value or number that describes a series of quantitative observations or measures; a value calculated from a sample. statistic a numerical value calculated from a number of observations in order to summarize them. . Income is defined as all revenues received by the agency for performing services on behalf of its agribusiness and producer-funded clients. All dollar amounts are reported in U.S. thousands.
5METACOM
Carmel, IN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 28 22
Media Usage
Advertising 40%
Public relations 25%
Sales promotion N/A
Direct marketing 25%
Web-based/
Electronic mktg 10%
Other 0%
ADCULTURE GROUP
Calgary, AB; Mississauga, ON;
Montreal, QB; Minneapolis, MN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees N/A N/A
Media Usage
Advertising N/A
Public relations N/A
Sales promotion N/A
Direct marketing N/A
Web-based/
Electronic mktg N/A
Other N/A
Agribusiness Clients: Agricore United, 2001;
Becker Underwood (projects), 2004; Cargill
Specialty Canola Oils, 2002; NK Brand Syngenta
Seeds, 1995; Prionics (projects), 2004;
Schering-Plough Animal Health, 2000; Syngenta
Animal Health; Wyeth; Scotiabank; Wolf
Trax, 2004; Lallemand Animal Nutrition, NA;
CCFN/CCAN; Agriculture & Agrifoods, CN
ADFARM
Kansas City, MO; Calgary, Guelph, ON;
Fargo, NO
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $9,621 $9,621 0
No. of employees 90 90
Media Usage
Advertising 55%
Public relations 12%
Sales promotion 12%
Direct marketing 15%
Web-based/
Electronic mktg 4%
Other 2%
Agribusiness Clients: Advantage Seed Growers
2005, AgriGold Hybrids 2005; Agrium (projects),
2003; Alberta Agriculture, Food and
Rural Development (projects), 2003; Alberta
Beef Producers (projects), 2006;AIberta Enviormental
Farm Plan Company (projects), 2005;
American Crystal Sugar, 1999; Bayer Animal
Health Canada, 1999; Bayer CropScience
Canada, 1989; Bayer CropScience, 2000; Beef-booster
2000; Bramhill Seeds 2005; Brandt
Agriculture Products Ltd.1999; Bunge (projects),
2005; Canadian Farm Business Management
Council, 1999; Canadian Beef Breeds
Council (projects), 2005; Canadian Bio-Systems
Inc. (projects), 2005; Canadian Food
Grains Bank, 1999; Case New Holland (projects),
1989; Canadian Seed Growers Association,
1984; Dow AgroSciences Canada, 1987;
Ducks Unlimited (projects), 2005 Haybuster/
DuraTech Industries, 1995; Hyland Seeds-U.S
and Western Canada, 2005; James Richardson
International (projects); Maizex Seeds Inc.
2005; Meyers Norris Penny (projects), 1994;
ND/MN Case IH Roughrider Dealer Group,
1978; Nitragin Inc., 2003; Novartis Animal
Health (Canada), 2003; Ontario AgriCenter (projects),
2005; RBC Royal Bank, 1987; Scholle
2005; United Farmers of Alberta (UFA) 2002;
University of Guelph (projects), 2000; Vacci-Test
Corporation 2005; Wil-Rich (projects),
2002; Woodrill Farms Ltd. 2005
ARCHER > MALMO INC.
Memphis, TN
Producer
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 120 10
Media Usage
Advertising 40%
Public relations 20%
Sales promotion 10%
Direct marketing 20%
Web-based/
Electronic mktg 10%
Other N/A
Agribusiness Clients: Valent USA, 2001; Valent
BioSciences, 2002
AYRES KAHLER
Lincoln, NE; Omaha, NE
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $2,400 $850 $110
No. of employees 30 10
Media Usage
Advertising 25% 0%
Public relations 20% 60%
Sales promotion 15% 20%
Direct marketing 10% 5%
Web-based/
Electronic mktg 5% 5%
Other 25% 10%
Agribusiness Clients: Diversified Financial Services
(projects), 2002; CLAAS Hay & Forage
2005; Farmers For Farm Credit, (projects),
2004; Farmers National Company Co. (projects),
2003; Firestone Ag Tires (projects), 1996;
Hoegemeyer Hybrids, 2000; Stauffer Seeds,
2001; Triton Genetics, 2002; Valmont Irrigation,
1961; Oxbow Hay/Pet Products (projects), 2005
Producer-Funded Clients: Lower Brule Farm
Corp., 2004; Nebraska Ag Industry (projects),
2003; Nebraska Soybean Board (projects), 1997
BADER RUTTER & ASSOCIATES INC.
Brookfield, WI; Lincoln, NE
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $17,892 $14,492 0
No. of employees 147 106
Media Usage
Advertising 40%
Public relations 34%
Sales promotion 2%
Direct marketing 15%
Web-based/
Electronic mktg 9%
Other 0%
Agribusiness Clients: Dow AgroSciences,1981;
John Deere Credit, 2002; Lange Stegmann,
2000; Merial Ltd., 2000; Merial Canada Inc.,
2000; Mosaic, 1993; Mycogen Seeds, 1997
BLASDEL CLEVER SCHWALBE
Kansas City, MO
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 7 7
Media Usage
Advertising 25%
Public relations 40%
Sales promotion 10%
Direct marketing 15%
Web-based/
Electronic mktg 5%
Other 5%
Agribusiness Clients: AgriStar Global Network,
(projects), 2004; National Corn Growers Association
(projects), 2003; Boehringer Ingelheim
Vetmedical, Inc. (Swine Division), 2004;
Boehringer Ingelheim Vetedica, Inc. Corporate,
(projects), 2004; Livestock Marketing Asssociation
(projects), 2004; MachineryLink, Inc.,
2003; Meredith Corporation (projects), 2005;
Morse Enterprises Limited, Inc. (Keyplex),
2004; QuickFarm, 2005; Companion Animal
Parasite Council, 2005; Tessenderlo Kerley Corporation
(projects), 2003
BRIGHTON AGENCY INC.
St. Louis, MO
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $9,000 $5,000 $250
No. of employees 35 12
Media Usage
Advertising 35% 20%
Public relations 20% 60%
Sales promotion 0% 0%
Direct marketing 20% 20%
Web-based/
Electronic mktg 25% 0%
Other 0% 0%
Agribusiness Clients: BASF, 1997; Delta & Pine
Land Company, 2004; Royal Canin NA, 1989;
Horizon Ag, 2006
Producer-Funded Clients: National Corn Growers
Association--World of Corn (projects), 1999
BROADHEAD + CO.
Minneapolis, MN; Des Moines, IA;
Sacramento, CA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $1,480 $1,150 0
No. of employees 1 1
Media Usage
Advertising 25%
Public relations 40%
Sales promotion 15%
Direct marketing 15%
Web-based/
Electronic mktg 5%
Other 0%
Agribusiness Clients: United Phosphorus, Inc.,
2004; AGCO Application (projects), 2004; Ecolab
(projects), 2002; Emerald BioAgriculture,
2001; Novecta (projects), 2002; Almond Board
of Calf., 2005; Redball, 2005; National FFA
Organization (projects), 2005; Ethanol Promotion
and Information Council, 2005; National
Corn Growers Association (projects), 2001
BRYANT, LAHEY & BARNES INC.
Mission, KN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $539 $458 0
No. of employees 6 5
Media Usage
Advertising 82%
Public relations 2%
Sales promotion 5%
Direct marketing 3%
Web-based/
Electronic mktg 8%
Other 0%
Agribusiness Clients: Lextron Inc, 1983-1 MULTIMIN
USA, 2003; Schering-Plough Animal Health,
1983; Stone Manufacturing & Supply,1997
CANYON COMMUNICATIONS
Mesa, AZ; Sylucauga, AL
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 17 10
Media Usage
Advertising N/A
Public relations N/A
Sales promotion N/A
Direct marketing N/A
Web-based/
Electronic mktg N/A
Other N/A
Agribusiness Clients: Fertizona, 2003; Gowan
Company, 2000; Pursell Technologies Inc.,
1999; RSC Equipment Rental, 2004; Sythe and
Spade, 2005; Toro Irrigation, 2004
CHARLESTON/ORWIG INC.
Hartland, WI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $7,016 $4,838 $257
No. of employees 50 37
Media Usage
Advertising 36% 12%
Public relations 18% 63%
Sales promotion 11% 0%
Direct marketing 16% 14%
Web-based/
Electronic mktg 19% 11%
Other 0% 0%
Agribusiness Clients: Arm & Hammer Animal
Nutrition, 2001; BASF Plant Sciences, 1998;
Brillion Farm Equipment, 1996; Dairyland Seed
Company Inc., 1993; GrowSafe, 2005; Hoard's
Dairyman, 2003; Murphy-Brown LLC, 2003;
Nutra-Park, 2003; Pfizer Animal Health-Cattle
& Swine Biologicals, 2001; Smithfield Beef
Group, 1994; Smithfield Foods Inc., 2003;
Westchester Group, 2005; Wisconsin Equine
Clinic Inc., 2004; Woods Equipment Company,
1999
Producer-Funded Clients: Animal Agriculture
Alliance, 2005; Holstein Association, 2003;
National Cattleman's Beef Board, 2003; North
Carolina Pork Council, 2005; Professional Dairy
Heifer Growers Association, 2002; Professional
Dairy Producers of Wisconsin, 2002; Wisconsin
Milk Marketing Board, 200
COLLE + MCVOY MARKETING COMMUNICATIONS
Minneapolis, MN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 150 N/A
Agribusiness Clients: Agriliance, 1994; AgStar
Financial Services, 2001; Case IH, 2002; CHS
(including foods, grain and Cenex-branded
energy products), 1994; CNH, 2002; CROPLAN
GENETICS, 2000; Farm Credit Services of Mid-America,
2002; IDEXX,1999; New Holland,
2002; Fort Dodge Animal Health, 2005
Producer-Funded Clients: North American
Olive Oil Association, 2002
COUNTRYSIDE MARKETING INC.
Menomonee Falls, WI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 3 3
Media Usage
Advertising 20% 0
Public relations 50% 0
Sales promotion 0% 0
Direct marketing 0% 0
Web-based/
Electronic mktg 0% 0
Other 30% 100%
Agribusiness Clients: Alliance Ag Services
LLC, 2004; American Bankers Association,
1996; Capital Agricultural Property Services,
1999; Daughhetes & Parks PC, 2004; Farm
Financial Standards Council, 1994; Illinois Society
of Professional Farm Managers and Rural
Appraisers, 2003; John Greene Land Company,
2004; Land Pro LLC, 2003; Prudential Financial, 2003
Producer-Funded Clients: National Corn Growers
Association (projects), 2001DAVID & ASSOCIATES
Hastings, NE; Grand Island, NE
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $1,600 $598 $253
No. of employees 14 6
Media Usage
Advertising 30% 20%
Public relations 20% 40%
Sales promotion 30% 8%
Direct marketing 8% 10%
Web-based/
Electronic mktg 10% 20%
Other 2% 2%
Agribusiness Clients: 21 st Century Grain Processing,
Inc., 2005;ACC0 Feeds 1994;
Advanced BioEnergy,(projects) 2005; Ag and
Food Associates (projects), 2004; Agway,
2004; Cargill Animal Nutrition,1994; Clean
Fuels Development Coalition, (projects) 1993;
East-Kansas Agri-Energy, (projects) 2003;
Excel Corporation (projects), 2001; Global
Industries (MFS/York/Stormor),1997,Golden
Acres Genetics, 2005; Kugler Company, 1987;
E-3 BioFuels (projects), 2005; Nutrena,1994;
Oneok Energy Marketing, 2004; Response
Products, 2004; several ethanol plant equity
drives, (projects) 2005; The Mercantile Farm &
Ranch Stores (projects), 2002
Producer-Funded Clients: Business Beyond
the Farm (projects), 2005; Center for Applied
Rural Innovation (projects), 2004; E-10
Unleaded with Ethanol Coalition, 2000;
National Corn Growers Association (projects),
2002; Nebraska Ag Industry Partnership (projects),
2003; Nebraska Beef Council (projects),
2003; Nebraska Corn Board, 1987; Nebraska
Corn Growers Association, 1987; Nebraska
Department of Agriculture (projects), 1992;
Nebraska Ethanol Board, 1984; Nebraska Pork
Producers Association (projects), 1991; U.S.
Grains Council (projects), 2004; U.S. Meat
Export Federation (projects), 2003
DAVIS HARRISON DION
Chicago, IL
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A
No. of employees 30 4
Media Usage
Advertising 75%
Public relations 0%
Sales promotion 0%
Direct marketing 10%
Web-based/
Electronic mktg 10%
Other 5%
Agribusiness Clients: Degussa, 1997; Iowa
Farmer Today, 1985; Pet Ag Inc., 1987
THE DUFF CO.
Kansas City, MO
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 12
Media Usage
Advertising 15% 10%
Public relations 25% 80%
Sales promotion 5% 0%
Direct marketing 10% 0%
Web-based/
Electronic mktg 15% 0%
Other 30% 10%
Agribusiness Clients: America's Alfalfa (Land
0' Lakes), 1992;Agri Laboratories Ltd., 2002;
Hytest Seed (Land 0' Lakes), 1998; Luitpold
Pharmaceuticals, Inc., 2005; Pulse NeedleFree
Systems, 2002; Fiber Max Cotton Seed (projects),
2003; Bayer CropScience/Temilc (projects),
2003; Bayer CropScience/Gustafson
Seed Treatment, 2005; Bayer CropScience/
Herbicides (projects), 2005
Producer-Funded Clients: Dairy Farmers of
America (projects), 1998
ERVIN & SMITH ADVERTISING AND PUBLIC RELATIONS
Omaha, NE
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $3,600 $6,900
No. of employees 34 3
Media Usage
Advertising 63%
Public relations 12%
Sales promotion 0%
Direct marketing 20%
Web-based/
Electronic mktg 5%
Other 0%
Agribusiness Clients: Golden Harvest, 2004;
J.C. Robinson, 2000; Lindsay Manufacturing,
2003; Blackline Fence, 2003; Cooperative
Mutual Insurance (projects), 2000; Oxbow May
Company (projects), 1995
FLEISHMAN-HILLARD INC.
Kansas City, MO; Houston, TX;
Sacramento, CA; Minneapolis,MN;
Washington, D.C.; New York, NY;
Chicago, IL
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees N/A N/A N/A
GIBBS & SOELL INC.
New York, NY; Raleigh, NC, Hoffman
Estates, IL, San Francisco, CA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $17,245 $90,250
No. of employees 105 44
Media Usage
Advertising 0%
Public relations 100%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 0%
Other 0%
Agribusiness Clients: Cargill, 2002; GE Rail
Services, 2004; Georgia-Pacific, 2004; Honeywell
International, 1971; NatureWorks LLC,
1998; Syngenta Crop Protection, 2000; Syngenta
Seeds, 2002; Syngenta Professional
Products, 2000; Syngenta Agrisure Traits, 2004
G J A COMMUNICATIONS
Guelph, ON
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 10 3
GROUP LEAF LLC
Hudson, WI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 3 2
Media Usage
Advertising 35% 50%
Public relations 35% 25%
Sales promotion 10% 15%
Direct marketing 0% 0%
Web-based/
Electronic mktg 20% 0%
Other 0% 0%
Agribusiness Clients: Geringhoff US (projects),
2003; Minnesota Agri-Growth Council, 2004;
PIC USA (projects), 2004; Wisconsin Association
of Agricultural Educators, 2003; Minnesota
farm and Food Coalition (projects), 2005; University
of Minnesota College of Agriculture
(projects), 2005; Tisco Parts (projects), 2005
Producer-Funded Clients: Minnesota Turkey
Research & Promotion, 2004; Minnesota Pork
Board (projects), 2005
THE INTEGER GROUP
Des Moines, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 125 25
Agribusiness Clients: Garst Seed Company,
2002; Viagen, 2005
Producer-Funded Clients: Dairy Management
Inc., 2002; National Cattlemen's Beef Association,
2004; United Dairy Export Council (projects), 2006
THE JACKSON GROUP
Indianapolis, IN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 250 N/A NA/
Agribusiness Clients: Caterpillar, 1997;Cargill
Animal Nutrition (projects), 2003, Firestone
Specialty Products (projects), 2005; Dow Agro-Science
(projects), 2005; FBi Buildings (projects), 2005
Producer-Funded Clients: Indiana Soybean
Board, 1995
JONES AND THOMAS INC.
Decatur, IL
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 36 26
Agribusiness Clients: Archer Daniels Midland
Co., 1986; DICKEY-john Inc., 2003; Matsutani
America, 2000; EPL-Bio Analytical, 2005; Farm
Credit Services of Illinois, 2005; Progress City,
2004
Producer Funded Clients: Illinois Soybean
Board (projects), 2005
LATORRA, PAUL & MCCANN INC.
Syracuse, NY
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A $2,100 N/A
No. of employees 27 11
Media Usage
Advertising 44% 0%
Public relations 9% 0%
Sales promotion 19% 0%
Direct marketing 25% 100%
Web-based/
Electronic mktg 3% 0%
Other 3% 0%
Agribusiness Clients: Dairy One (projects),
2002; Fort Dodge Animal Health, 1987; Keenan
Systems (projects), 2003; LEAD NY(projects),
2002; Lely USA, 2004; Equi Analytical Laboratories,
2004; Land 0' Lakes Feed (projects),
2005
Producer-Funded Clients: American Dairy
Association, 1980; New York Beef Industry
Council (projects), 2002; Dairy Management,
Inc.(projects), 2005
AL PAUL LEFTON COMPANY INC.
Philadelphia, PA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $9,000 $2,270
No. of employees 8 4
Media Usage
Advertising 98%
Public relations 1%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 0%
Other 1%
Agribusiness Clients: Cerexagri (Division of
Arkems), 2002
LEPOIDEVIN RICKINGER GROUP
Brookfield, WI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $700 $400 0
No. of employees 8 4
Media Usage
Advertising 20%
Public relations 40%
Sales promotion 0%
Direct marketing 15%
Web-based/
Electronic mktg 25%
Other 0%
Agribusiness Clients: Drew Scientific, 2005;
Exosect Limited, 2004; Lutipold Pharmaceuticals,
2003; STAR Horse Products, 2004
MARTIN/WILLIAMS ADVERTISING
Minneapolis, MN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 169 37
Media Usage
Advertising 58%
Public relations 0%
Sales promotion 0%
Direct marketing 20%
Web-based/
Electronic mktg 22%
Other 0%
Agribusiness Clients: Syngenta Crop Protection, 1985
MCCORMICK COMPANY
Kansas City, M0; Des Moines, IA;
Amarillo, TX; Fort Worth, TX; London, CN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $12,650 $11,564 $375
No. of employees 94 80
Media Usage
Advertising 55% 70%
Public relations 15% 20%
Sales promotion 10% 0%
Direct marketing 18% 10%
Web-based/
Electronic mktg 2% 0%
Other 0% 0%
Agribusiness Clients: Agri Laboratories LTD
(projects), 2001; Allflex USA Inc., 1990; AZTX
Cattle Co. (projects), 1981; Cactus Feeders
(projects), 1987; DuPont Crop Protection
2002; Elanco Animal Health (Cattle Business
Unit), 1999; Iowa ProAg (projects), 2002; Ivy
Animal Health (Vetlife),1996; Kubota, 2005;
Lignotech, USA (projects), 1995; MicroBeef
Technologies Inc. (projects), 1992; Murphy
Farm/ Prestage-Steocher Farms, 1997; Novus
International, Inc (projects), 2005 Pioneer Hi-Bred
International Inc., 1969; Stoller, USA
(projects) 2004; Unverferth Manufacturing
(projects), 2002
Producer-Funded Clients: Coalition to Support
Iowa's Farmers (projects), 2003; Iowa Cattle-
man Association (projects), 2000; Kansas Live-
stock Association (projects), 2003; National
Cattlemen's Beef Association (projects), 2004;
National Pork Producers Council (projects),
2003; Texas Cattle Feeders Association, 1978
MCDANIELS MARKETING COMMUNICATIONS
Pekin, IL
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $1,300 $375 $75
No. of employees 19 8
Media Usage
Advertising 25% 25%
Public relations 10% 10%
Sales promotion 25% 25%
Direct marketing 25% 25%
Web-based/
Electronic mktg 15% 15%
Other 0% 0%
Agribusiness Clients: Advance Trading
Inc.(projects),1991; CNH America LLC--DMI,
Case IH and New Holland Brands (projects),
1967; Diener Seeds, 2004; FBi Buildings (projects),
2003; Rawson Controls, 2004
Producer-Funded Clients: Illinois Soybean
Association (projects), 1992
THE MCFARLAND GROUP
Elm Grove, WI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $1,700 $17,000
No. of employees 6 6
Media Usage
Advertising 50%
Public relations 20%
Sales promotion 20%
Direct marketing 5%
Web-based/
Electronic mktg 5%
Other 0%
Agribusiness Clients: CE Attachments Inc.,
2001; Gehl Company, 1986
THE MEYOCKS GROUP, INC.
West Des Moines, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A $1,465 N/A
No. of employees 30 30
Media Usage
Advertising 30%
Public relations 25%
Sales promotion 10%
Direct marketing 20%
Web-based/
Electronic mktg 15%
Other 0%
Agribusiness Clients: Farm Credit Services of
America, 1999; Firestone Agricultural Tires,
2004; Latham Seeds, 2002; Landec Ag, 2003;
Valent BioSciences (projects),1994
Producer-Funded Clients: Iowa Corn Growers
Association, 2003
MARIA MIRSKY ASSOCIATES, INC.
Yardley, PA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 6 6
Media Usage
Advertising 25%
Public relations 20%
Sales promotion 20%
Direct marketing 15%
Web-based/
Electronic mktg 20%
Other 0%
Agribusiness Clients: ACRC-Ag Container
Recycling Council, 1999; Makhteshim Agan of
North America (MANA), 2002; Murray Equipment,
1999; TPSA-The Pesticide Stewardship
Alliance (projects), 2005; Veterinary Imaging
Centers, 2005
MIRON COMMUNICATIONS GROUP, LLC
Kalamazoo, MI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 1 1
Media Usage
Advertising 20%
Public relations 30%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 50%
Other 0%
Agribusiness Clients: Armstrong International,
2005; Food Resource Bank, 2005
MORGAN & MYERS
Waukessha, WI; Minneapolis, MN;
Waterloo, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency income $4,204 $2,846 $175
No. of employees 38 34
Media Usage
Advertising 20% 10%
Public relations 60% 80%
Sales promotion 10% 0%
Direct marketing 0% 0%
Web-based/
Electronic mktg 10% 10%
Other 0% 0%
Agribusiness Clients: Altria, Inc,1996; Bou-Matic,
2006; Cargill, 2000; Case IH,1997; CNH,
2005; Foremost farms USA, 2005; Global Animal
Management, 2005; McDonald's Health Initative
2005; Monsanto (projects), 1998; Monsanto
Choice Genetics, 2006; NCSRP/Plant
Health Initative, 2005; Novartis Animal Health
USA, Inc., 2003; Oil-Dri Corp., 2003; Rabobank,
2005; Schering-Plough, 2005
Producer-Funded Clients: American Farm
Bureau federation (projects), 2005; California
Raisin Marketing Board (projects), 2005;
NCSRP/Plant Health Initative, 2004; The Soyfoods
Council (projects), 2004
NICHOLSON KOVAC INC.
Kansas City, MO; Minneapolis, MN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $13,540 $3,235 0
No. of employees 124
Media Usage
Advertising 50%
Public relations 7%
Sales promotion 14%
Direct marketing 16%
Web-based/
Electronic mktg 11%
Other 2%
Agribusiness Clients: FMC Corp. Agricultural Products
Group, 2002; FMC Corp.--Specialty Chemicals Division,
2005; Synbiotics, 2005
OSBORN & BARR
COMMUNICATIONS INC.
St. Louis, MO; Kansas City, MO; Des
Moines, IA; Winnipeg, MB; Guelph, ON
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $15,554 $10,091 $3,322
No. of employees 128 N/A N/A
Media Usage
Advertising 91% 4%
Public relations 5% 92%
Sales promotion 0% 0%
Direct marketing 4% 4%
Web-based/
Electronic mktg 0% 0%
Other 0% 0%
Agribusiness Clients: Deere & Company, 1989;
Deere Canada, 2004; Intervet, 2002; Intervet
Canada, 2004; John Deere Credit, 1990; John
Deere Parts & Service, 1992; John Deere Commercial
& Consumer Equipment, 2004; Michelin
Ag, 2003; Monsanto Co., 1988; Monsanto
Canada, 2002; Na-Churs Alpine Research, 2003;
Nu-Gro Corporation, 2003; Plant Products,
2003; Pride Seeds, 2003; Propane Education &
Research Council, 2002; Thomas Canning, 2003;
True North Specialty, 2003; Bayer CropScience
Inc., 2003; Interstate Seed Company, 2003;
CropLife Canada, 2003; Masterfeeds, 2003;
Farm Credit Services of Missouri, 2005
Producer-Funded Clients: American Lamb
Board (projects), 2004; Iowa Farm Bureau Federation
(projects), 2004; National Cattlemen's
Beef Association, 2002; National Pork Board,
2003; National Potato Promotion Board (projects);
Texas Beef Council (projects), 2004;
United Soybean Board, 1995; Wisconsin Soybean
Marketing Board, 2003; Nebraska
Propane Gas Association (projects), 2005
PR WORKS
Edgartown, MA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees N/A N/A
Media Usage
Advertising 5%
Public relations 90%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 0%
Other 5%
Agribusiness Clients: Alpharma, 2005; Schering-Plough
Animal Health, 1997; Vetoquinol USA
PAULSEN MARKETING COMMUNICATIONS
Sioux Falls, SD
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $2,520 $1,025 $190
No. of employees 24 8
Media Usage
Advertising 50% 50%
Public relations 20% 35%
Sales promotion 10% 0%
Direct marketing 10% 0%
Web-based/
Electronic mktg 10% 15%
Other 0% 0%
Agribusiness Clients: DragoTec Corn Heads,
2005; Ecolab Inc. (projects), 1992; Grain States
Soya (Soybest Soybean Meal), 1999; Hubbard
Feeds Inc., 1992; Krone Hay & Forage Technology,
2003; Kubota Tractor Corp., 2000; Nortec
Seeds, 2004; Prince Agri Products, 1995; Ridley
Block Operations (Crystalyx Supplements),
1996; Worthington Ag Parts, 1986
Producer-Funded Clients: Minnesota Soybean
Council (projects), 2001; South Dakota Soybean
bean Research and Promotion Council, 1992;
South Dakota Corn Utilization Council, 2005; Ag
United for South Dakota, 2004
POVENMIRE AGRI-MARKETING
Independence, MO
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 2 2
Media Usage
Advertising 25%
Public relations 25%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 25%
Other 25%
Agribusiness Clients: National Association of
Farm Broadcasters, 2002
QUARRYINTEGRATED COMMUNICATIONS INC.
Waterloo, ON
Producer-
Agency Income Agency Agribusiness Funded
Total Accounts Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 110 35
Agribusiness Clients: BASF Canada, 2000;
BASF USA, 2005; BASF Global, 2005; Elanco
Animal Health Canada,1990
RED LIZARD CREATIVE
San Diego, CA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $818 $818 0
No. of employees 10 10
Media Usage
Advertising 50%
Public relations 20%
Sales promotion 5%
Direct marketing 20%
Web-based/
Electronic mktg 5%
Other 0%
Agribusiness Clients: Agrigator Inc., (projects),
2000; AutoFarm, A Novariant Company, 2002;
Chemtura Corporation, 1987-1 AgraQuest (projects), 2005
RESULTS MARKETING
Davenport, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $482 $270 0
No. of employees 44
Media Usage
Advertising 50%
Public relations 5%
Sales promotion 15%
Direct marketing 10%
Web-based/
Electronic mktg 5%
Other 15%
Agribusiness Clients: Cornelius Seed, 1998;
Hertz Farm Management, 1999; Popp Engineer-
ing, 2002; J.L.Farmakis, 2002; Right Angle
Tool, 1999; Walnut Creek Auction, 2005
RHEA & KAISER MARKETING COMMUNICATIONS
Naperville, IL; Durham, NC
Producer-
Agency Agency Agribusiness Funded
Total Total Accounts Accounts
Agency Income $18,637 $13,710 0
No. of employees 124 75
Media Usage
Advertising 74%
Public relations 18%
Sales promotion 0%
Direct marketing 6%
Web-based/
Electronic mktg 2%
Other 0%
Agribusiness Clients: AGCO Parts Division,
2002; AgData, 2001; Bayer CropScience,1985;
Caterpillar Inc., 2001; GROWMARK Inc., 1981;
Pfizer Animal Health (large animal & companion
animal), 2001
RON SCHERER & COMPANY
Columbia, IL
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 4 4
Media Usage
Advertising 40% 0%
Public relations 40% 80%
Sales promotion 0% 0%
Direct marketing 7% 0%
Web-based/
Electronic mktg 8% 0%
Other 5% 20%
Agribusiness Clients: American Forage and
Grassland Council (magazine), 2003; Illinois
Soil Testing Association, 1998; JBS United,
2005; The Maschhoffs (pork production), 2003;
Midwest Area River Coalition 2000 (projects),
2000; Midwest Area River Coalition (projects),
1999; Pro Brands LLC, 2003; Peoples Bank &
Trust, 2003; Prairie Farms Dairy (projects),
2005; Trouw Nutrition USA, 1994; U.S. Livestock
Genetics Export, 2002
Producer-Funded Clients: American Soybean
Association (projects), 2004; National Corn
Growers Association (projects), 1994
SETALA & ASSOCIATES
River Falls, WI
Producer-
Agency Agency Agribusiness Funded
Total Total Accounts Accounts
Agency Income N/A 0
No. of employees 1 1
Media Usage
Advertising 10%
Public relations 50%
Sales promotion 10%
Direct marketing 10%
Web-based/
Electronic mktg 0%
Other 20%
Agribusiness Clients: AgriBank, FCB (projects),
2000; Brown Seed Farms Inc. (projects), 1998;
Truax Co. Inc., 1992
SOLUTIONS INC., RESULTS THROUGH CREATIVE MARKETING
Des Moines, IA
Producer-
Agency Agency Agribusiness Funded
Total Total Accounts Accounts
Agency Income N/A N/A 0
No. of employee 16 11
Media Usage
Advertising 79%
Public relations 2%
Sales promotion 7%
Direct marketing 9%
Web-based/
Electronic mktg 3%
Other 0%
Agribusiness Clients: Garst Seed Company,
1988; Hy-Line International, 2004; MIRA
Co.,1990; Alamo Group--Iowa, 2005
STEPHENS & ASSOCIATES ADVERTISING INC.
Overland Park, KS
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 30
Agribusiness Clients: Brock Grain & Feed Systems,
1999; Golden Harvest Seeds, 1999;
Novartis Animal Health, 2004
SWANSON RUSSELL ASSOCIATES
Lincoln, NE; Omaha, NE
Producer-
Agency Agency Agribusiness Funded
Total Total Accounts Accounts
Agency Income $10,750 $17,000 0
No. of employees 105 20
Media Usage
Advertising 35%
Public relations 22%
Sales promotion 8%
Direct marketing 20%
Web-based/
Electronic mktg 10%
Other 5%
Agribusiness Clients: AGP (projects), 1994;
Becker Underwood, 2000; CLAAS Omaha (Lexion
Combines), 2001; NC+ Hybrids, 1988;
Nebaska Department of Agriculture (projects),
2004; Nebraska Foundation for Ag Awareness
(projects), 2002; Nebraska State Fair, 1994;
Schering-Plough Animal Health, 1994; Scoular
Company (projects), 2002; Snyder Industries,
1982; Krause Corporation, 2005; Channel Bio
Inc., (projects), 2006; Pierce Corporation, 2005;
National Livestock Producers Association
(projects), 2005
TRI-STATE ADVERTISING CO. INC.
Warsaw, IN
Producer-
Agency Agency Agribusiness Funded
Total Total Accounts Accounts
Agency Income $799 $720 0
No. of employees 11 2
Media Usage
Advertising 78%
Public relations 2%
Sales promotion 1%
Direct marketing 16%
Web-based/
Electronic mktg 2%
Other 1
Agribusiness Clients: CLAAS America, 1991;
Mier Products, 1990; Worksover Inc., 1980
TWO RIVERS MARKETING
Des Moines, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 60 10
Media Usage
Advertising N/A
Public relations N/A
Sales promotion N/A
Direct marketing N/A
Web-based/
Electronic mktg N/A
Other N/A
Agribusiness Clients: Bobcat Company, 2001;
Crop1 Insurance, 2003; John Deere Credit,
2003; John Deere Power Systems, 2000;
McCormick USA, 2003; Red Wing Software
(projects), 2005; Vermeer Ag (projects), 2005
WALDINGER CREATIVE
Baltimore, MD
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 6 N/A
Agribusiness Clients: FMC Corporation (projects) 1989
WESLEY DAY ADVERTISING
West Des Moines, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 6 N/A
Agribusiness Clients: AGRI Industries (projects),
2001; Landini (products), 2004;
McCormick International USA (Corporate)
2006; Farm Bureau (yellow pages), 2005
WOODRUFF SWEITZER
Columbia, M0; Calgary, AB
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 38 30
Media Usage
Advertising 40% 40%
Public relations 25% 50%
Sales promotion 5% 0%
Direct marketing 20% 10%
Web-based/
Electronic mktg 5% 0%
Other 5% 0%
Agribusiness Clients: Arysta Life Science,
2000; Bayer Animal Health Canada (projects),
2005; Harris Moran Seed Corp. (projects),
2001; Kubota Tractor Corporation (projects),
2000; Y-Tex Corporation (projects), 2000;
Meridian Industries (projects), 2006
Producer-Funded Clients: National Pork Board
(projects), 2005; Canadian Hereford Association
(projects), 2005
ZIMMCOMM NEW MEDIA LLC
Holts Summit, MO
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $150 $126 $24
No. of employees 2 2
Media Usage
Advertising 0%
Public relations 35% 100%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 35%
Other 30%
Agribusiness Clients: New Holland (projects),
2004; Southeast AgNet (projects) 2004; Ethanol
Promotion and Information Council (projects),
2004; National Rural Electric Cooperative Association
(projects), 2005; National Biodiesel
Board (projects), 2006; No Bull Enterprises
(projects), 2005; MFA Inc. (projects), 2005
Producer-Funded Clients: Missouri Beef Industry
try Council (projects), 2004; Cattlemen's Beef
Board (projects), 2006 AM
2005 LARGERT AGENCIES
TOTAL INCOME FROM AG ACCOUNTS *
(Includes producer-funded accounts)
(thousand dollars)
Bader Rutter & Associates $ 13,786
Osborn & Barr Communications $ 12,834
Rhea & Kaiser Marketing Communications $ 12,060
McCormick Company $ 10,885
AdFarm $ 8,821
$ 54,417
INCOME FROM AG ADVERTISING *
(thousand dollars)
Osborn & Barr Communications $ 9,288
Rhea & Kaiser Marketing Communications $ 8,683
McCormick Company $ 7,100
Bader Rutter & Associates $ 6,065
AdFarm $ 4,586
$ 35,722
INCOME FROM PUBLIC RELATIONS *
(thousand dollars)
Gibbs & Soell Inc. $ 7,661
Bader Rutter & Associates $ 4,549
Osborn & Barr Communications $ 3,067
Morgan&Myers $ 2,756
McCormick Company $ 2,294
$ 20,327
INCOME FROM AG SALES PROMOTION *
(thousand dollars)
McCormick Company $ 1,063
AdFarm $ 1,058
Charleston|Orwig $ 704
Nicholson Kovac $ 575
Latorra, Paul & McCann $ 480
$ 3,880
INCOME FROM AG DIRECT MARKETING *
(thousand dollars)
Bader Rutter & Associates $ 2,067
AdFarm $ 1,587
Rhea & Kaiser Marketing Communications $ 1,567
Brighton Agency Inc $ 1,000
McCormick Company $ 831
$ 7,052
INCOME FROM AG WEB-BASED/ELECTRONIC MARKETING *
(thousand dollars)
Brighton Agency Inc. $ 1,550
Biggs/Gillmore Communications $ 1,400
Charleston|Orwig $ 941
Bader Rutter & Associates $ 689
Morgan & Myers $ 343
$ 4,923
* includes agribusiness and producer-funded accounts
2006 LARGEST AGENCIES
TOTAL INCOME FROM AG ACCOUNTS *
(Includes producer-funded accounts)
(thousand dollars)
Bader Rutter & Associates $ 14,492
Rhea & Kaiser Marketing Communications $ 13,710
Osborn & Barr Communications $ 13,412
McCormick Company $ 11,939
AdFarm $ 9,621
$ 63,174
INCOME FROM AG ADVERTISING *
(thousand dollars)
Rhea & Kaiser Marketing Communications $ 10,145
Osborn & Barr Communications $ 9,315
McCormick Company $ 6,623
Bader Rutter & Associates $ 5,797
AdFarm $ 5,292
$ 37,172
INCOME FROM AG PUBLIC RELATIONS *
(thousand dollars)
Gibbs & Soell Inc. $ 9,025
Bader Rutter & Associates $ 4,927
Osborn & Barr Communications $ 3,560
Rhea & Kaiser Marketing Communications $ 2,520
Morgan & Myers $ 1,748
$ 21,780
INCOME FROM AG SALES PROMOTION *
(thousand dollars)
McCormick Company $ 1,156
AdFarm $ 1,155
Charleston|0rwig $ 532
Nicholson Kovac $ 453
Latorra, Paul & McCann $ 399
$ 3,695
INCOME FROM AG DIRECT MARKETING *
(thousand dollars)
Bader Rutter & Associates $ 2,174
McCormick Company $ 2,119
Rhea & Kaiser Marketing Communications $ 2,082
AdFarm $ 1,443
Brighton Agency $ 1,000
$ 8,818
INCOME FROM AG WEB-BASED/ELECTRONIC MARKETING *
(thousand dollars)
Bader Rutter & Associates $ 1,304
Brighton Agency $ 1,250
Charleston|0rwig $ 948
Morgan & Myers $ 285
Rhea & Kaiser Marketing Communications $ 274
$ 4,061
* includes agribusiness and producer-funded accounts
|
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion