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Norris debuts computer-based recorder interface foreshadowing entry into multi-billion dollar dictation market.


SAN DIEGO--(BUSINESS WIRE)--Feb. 14, 1995--Continuing to push the envelope of digital recording technology, Norris Communications Corp. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:NORFC) Tuesday announced it has developed a hardware/software product that allows sound files from its Flashback flash·back
n.
1. An unexpected recurrence of the effects of a hallucinogenic drug long after its original use.

2. A recurring, intensely vivid mental image of a past traumatic experience.
(TM) personal digital recorder See DVR and CD-R.  to be instantly downloaded to personal computers.

The first-ever public demonstration took place recently during the prestigious Demo '95 Annual Product and Technology Showcase held near Palm Springs, Calif. The new product unveiling formalized for·mal·ize  
tr.v. for·mal·ized, for·mal·iz·ing, for·mal·iz·es
1. To give a definite form or shape to.

2.
a. To make formal.

b.
 Norris' commitment to introduce a PC interface that will allow users to emulate Flashback functions on a computer, as well as to annotate annotate - annotation , archive, index, label and describe content.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 company president Elwood G. Norris, the new product makes obsolete old-fashioned tape dictation equipment by providing a seamless interface with the personal computer. "With the addition of this new PC interface allowing high-speed digital transfer of sound files from our handheld recorder directly into a computer, we believe we are about to fundamentally change the way people work.

"Norris Communications provides the first and only handheld digital recorder built for computer compatibility A family of computer models is said to be compatible if certain software that runs on one of the models can also be run on all other models of the family. The computer models may differ in performance, reliability or some other characteristic.  thus signaling the demise of analog, mechanical tape recorders used in dictation equipment," he said.

The first personal recorder that uses flesh memory technology, Flashback weighs less than three ounces, is smaller than a half-deck of playing cards and allows for 30 or 60 minutes of high-quality voice recording on removable computer-compatible SoundClips(TM).

Norris pointed out "Whereas other solid-state recording devices are stand-alone products that measure their time storage capacity in seconds, the Norris device can hold an hour or even more and is fully compatible with computers and other digital-based devices."

Flashback has been available on the retail market since December 1994.

San Diego-based Norris Communications develops, manufactures and markets sophisticated consumer electronic products.

CONTACT: Norris Communications Corp.

Elwood Norris/Robert Putnam/Wendy Ravenel, 619/679-1504
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 14, 1995
Words:305
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