Noosh, Cisco Systems Join Forces to Provide Customers Performance Optimized Networking Solutions for Noosh.com.

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 1, 1999--

Agreement to deliver Internet connectivity and business-to-business

e-commerce services for print management/procurement

Seybold SF/21st Century Publishing, Booth #125 - One of the 1999 Seybold Hot Picks, Noosh, Inc. (http://www.noosh.com) and Cisco Systems, Inc. (Nasdaq:CSCO) announced today the integration of Noosh's e-commerce service, Noosh.com, Cisco's networking solutions and AT&T's Internet connectivity to deliver end-to-end business solutions to customers. This announcement builds on the recent launch of Noosh.com by making networking infrastructure and connectivity services available to Noosh customers. These offerings will be available through the Noosh.com sales force, supported by a nationwide network of resellers and customized based on individual business requirements.

"The combination of Internetworking industry leader Cisco Systems and Noosh technology places Noosh in a leadership position as an infomediary in the printing industry," said Dave Hannebrink, vice president, marketing & business development, Noosh. "Through this alliance, Noosh will be able to offer a complete, end-to-end Internet connectivity package to its customers from reliable, market-leading sources."

Noosh.com eliminates the typical communication mayhem that currently exists between buyers, brokers, printers and creative agencies and replaces traditional methods -- software, proprietary systems, etc. -- with a centralized Web site that can be easily accessed by the different players through a desktop browser. There is no need to buy, install or maintain software or hardware--nominal fees are paid to Noosh on a per-job basis. The service is founded on patented Live Jobs(TM) technology and has been successfully tested by corporations including Bank of America, Cisco Systems, Intuit, Pickett Advertising, Shugart Matson Young and Visa. Printing partners include: Color Graphics, Dome Printing, Far Western Graphics, George Rice and Sons, House of Printing, Lithographix, The Dot Printer, Von Hoffmann Graphics (formerly Custom Printing) and Waller Press, to name a few.

By working together with Cisco Systems, Noosh is helping mid-sized and established printing businesses enjoy the benefits of the Internet economy. E-business implementations, such as Noosh.com, perform optimally when delivered over an application-aware, high-performance infrastructure. By implementing Cisco Systems networking solutions, suppliers using Noosh.com will enjoy performance-optimized, streamlined operations and build a scaleable infrastructure that will grow with their business needs.

"Cisco is working with Noosh to further our mission of accelerating small and mid-sized companies into the Internet Economy, helping them grow their business," said Joe Diodati, director, medium markets, Cisco Systems. "Noosh.com gives printing companies an opportunity to compete on a level playing field with their competitors without significantly increasing their go-to-market costs. The new solutions being offered by Cisco, Noosh and AT&T ensure that customers have the highest level of reliability and performance available."

George Rice and Sons, a World Color Company, a printing supplier to Bank of America, is working with local Cisco/AT&T reseller, ComputersAmerica, in a pilot program. Through this program, Noosh is able to provide a total solution by equipping George Rice and Sons with a Cisco networking infrastructure and an AT&T Internet connection, thereby increasing their access to Bank of America through the Noosh system.

"The Internet connectivity upgrade from Cisco and AT&T creates a superior solution to drive our business," said John Hoffheins, vice president, sales, George Rice & Sons. "The high-performance solution allows our staff to access Noosh.com and our customers with greater speed and efficiency."

About Noosh, Inc.

Noosh, Inc. (http://www.noosh.com) was founded in 1998 to create the industry's only business-to-business Internet-based communication service for enterprise critical printing. Noosh.com dramatically improves the process of buying, selling and managing print. Leveraging the power of the Internet and popular browsers, Noosh.com strengthens buyer-printer relationships by providing a collaborative environment where corporate buyers, printers and creative agencies work together efficiently to manage complex corporate printing. By developing a community of partners, Noosh will set a new industry standard for the management of critical print.