Nonprofit and Corporate Marketing Executives Join Together for Workshops, Fine Food and a Full-Day Conference to Promote the Benefits of Cause Related Marketing Partnerships.TUSTIN, Calif. -- The American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. of Orange County (OCAMA OCAMA Oklahoma City Air Materiel Area (US Air Force) ), a local chapter of the largest association of marketing professionals worldwide, announced today two November events designed to bring together the local business community and nonprofit organizations for Cause Related Marketing partnerships. Produced to inform and educate, the free public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most workshop, dinner meeting and full-day conference will provide attendees information and strategies on promoting a nonprofit organization, and how to create mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" marketing relationships within the business community. For business professionals, the events are a unique opportunity to create an alliance with a charitable organization This article is about charitable organizations. For other uses of the word charity, see Charity. A charitable organization (also known as a charity) is an organization with charitable purposes only. . The free public relations workshop, sponsored by Business Wire, will be held at Park Prive Restaurant in Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , from 4-5 p.m., on Monday, Nov. 1. After the workshop and networking, attendees are invited to join a dinner meeting with Rochelle McReynolds from the Sierra Club Sierra Club, national organization in the United States dedicated to the preservation and expansion of the world's parks, wildlife, and wilderness areas. Founded (1892) in California by a group led by the Scottish-American conservationist John Muir, the Sierra Club , who will discuss effective fund raising through targeting and segmentation. The full-day Cause Related Marketing Conference is for corporations, nonprofits, advertising agencies and public relations firms to learn new resources in developing the bottom-line benefits of strategic, charitable partnerships. The program will feature more than 20 speakers and panelists who will share their experience in marketing, research, packaging, promotion and partnering with the nonprofit sector, as well as opportunities to network with business leaders and nonprofit development executives. Registration for the conference and continental breakfast will start at 7 a.m. on Wednesday, Nov. 10. The program is from 8 a.m. to 4 p.m. and includes lunch. For more information about the OCAMA, or to register for an event call 714-258-8080, or visit www.ocama.com. About OCAMA The Orange County American Marketing Association (OCAMA) is a group of marketing professionals dedicated to the advancement and professional development of individuals working in marketing and related industries. With over 300 local members, the OCAMA is a resource for business networking, research, education, and entertaining events with colleagues from the marketing industry. The OCAMA is a chapter of the national American Marketing Association (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ), one of the largest professional associations for marketers, with 40,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. |
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