Nomacorc Unveils Extended Line of Engineered Wine Closures; Introducing the Light, Smart, Classic and Premium.LONDON -- Today, Nomacorc introduced its extended line of wine closures at the London International Wine and Spirits Fair. The full line of wine closures now includes nomacorc(R) Light, Smart, Classic and Premium -- each designed for specific wine types and manufactured to meet the needs of wine producers for product positioning in multiple market segments. Earlier this week, Nomacorc hosted its third bi-annual International Agents and Distributors Conference in Cambridge. More than 100 agents, distributors and Nomacorc representatives attended the conference, representing: Germany, Austria, Czech Republic, Bulgaria, Switzerland, Hungary, France, United Kingdom, South-Africa, Portugal, Spain, Italy, Japan, Israel, Chile, United States, Argentina, Mexico and Australia. The key topic of discussion focused on the expanded line of closures which now enable winemakers to choose the ideal closure for their wine based on optimal oxidization prevention, product shelf life and overall look and performance. "In the past, closures have been viewed as the weak-link in the field of wine preservation," says Malcolm Thompson, Nomacorc's Chief Marketing Officer, "and tainted bottles of wine have often been referred to as 'corked'. We at Nomacorc are changing the reputation of the closure by not only improving consistency and reliability, but also by engineering specific closures that directly meet the needs of different wine types and varietals. We are excited to be introducing our new line of products at the London International Wine and Spirits Fair, and we recognize that this gathering represents a great opportunity for us to share our technological advancements with the global wine industry." The newly designed family of closures now includes: Nomacorc(R)light A closure designed specifically for the value-priced market segment and light-styled wines. The light protects wines that are typically consumed within a year of the purchase date. Available fourth quarter, 2005. nomacorc(R)smart -- Engineered for all wine varietals within the popular market segment. The smart provides high-quality wine protection for a minimum of 24 months. nomacorc(R)classic The company's flagship closure, the classic is the result of 10 years of engineering and research, protecting many premium international brands. It is the industry standard for synthetic wine closure performance, providing maximum protection for a minimum of 36 months. The classic is now color optimized with a matching core and wood grain outer skin. nomacorc(R)premium Our most advanced product to date, the premium represents the apex of synthetic cork technology. The premium is ideal for winemakers and consumers seeking a capable closure for long-term cellaring, ensuring protection for a minimum of 60 months. Available third quarter, 2006. Each closure within the nomacorc family is free from breakage and crumbling and offers complete leakage protection for both neck-down and horizontal storage. The consistent cell-structure of nomacorcs ensures reliable and superior closure results. Naturally good looking with a wood grain appearance, nomacorcs protect wines from taint associated with TCA and glues. "Winemakers we work with will appreciate having a choice," says Francois-Xavier Denis, Director of European Sales and Marketing. "No single closure design is optimal for every wine varietal and wine-making style. Each wine has its unique closure needs. In Europe, winemakers are clearly waiting for new solutions from the market leader. Nomacorc is already known for its superior quality and now we are able to provide the winemaker with the confidence that their product will be well-protected for long-term cellaring needs. Until now, this has been unheard of with synthetic closures." "At Nomacorc, we have expanded our line of closures to meet the needs of the global wine market," says Jay Cummins, Sales and Marketing Manager for New Wine Markets. "This program has been in development for years. We listened to our wine-producing customers about the need for closures that provide a range of protection -- from wines that will be enjoyed within a matter of weeks or months after purchase to those that will be cellared for longer-term consumption. A French Bordeaux requires a totally different closure than a New Zealand Sauvignon Blanc. This family of nomacorcs enables the winemaker to choose the closure that is best for the wine." All nomacorcs are produced through a patented co-extrusion process, designed to provide performance for maximum wine preservation and quality. With sales in over 40 countries, Nomacorc continues to grow while providing its customers with the ultimate standard for synthetic closures. The company is the world's largest producer and market leader in synthetic wine closures with an aggressive strategic plan for obtaining 20% global closure market share by the year 2010. In 2004, Nomacorc surpassed its goal of selling 850 million wine closures worldwide. For 2005, the company aims to exceed the 1 billion mark for wine closures sold, and is well on track to achieve this objective. Nomacorc(R) is the leading global brand of the highest quality synthetic closures. Through aggressive research and development, Nomacorc has created a patented, co-extruded synthetic closure that closely replicates the positive qualities of a natural cork while eliminating the risk of taint. Customers include international wine industry leaders such as Robert Mondavi Winery, Kendall Jackson, Southcorp (Australia), Vincor (Canada), Reh Kendermann (Germany), and Michel Laroche (France), among others; Nomacorc has set the standard for superior closures, ensuring customer satisfaction & loyalty. www.nomacorc.com |
|
||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion