Nokia announces new portable cellular phone for retail distribution; The 8.5 ounce Nokia 636 sets the new standard as the phone for everyone.TAMPA, Fla.--(BUSINESS WIRE)--Nov. 6, 1995--Nokia Mobile Phones, the world's second largest manufacturer of cellular phones, today introduced the Nokia 636, a lightweight, analog cellular phone specially designed for the mass retail market. The Nokia 636 incorporates feedback from both existing and new cellular phone users to provide a user-friendly phone for the retail consumer market. Improvements made for these users include a large, easy-to-read display panel, one-touch keys that make features easier to use, and simplified programming to allow quick activation for retail distributors. A full complement of accessories ranging from fast AC/DC AC/DC adj. Slang Having a bisexual orientation. [From the likening of a bisexual person to an appliance that works on either alternating or direct current. chargers to installed hands-free car kits are immediately available. "First-time users are the fastest growing segment of the cellular market," said Matt Wisk, director of marketing, Nokia Mobile Phones, Inc. "Our research shows these users want good value and an easy-to-use phone -- not necessarily the most features. We have proven that theory with the extremely popular Nokia 100, and now are building on that success with a phone that's even more optimized for this market." The Nokia 636 was designed for distribution through the retail channel. Nokia research indicates that as the demographic and psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). profiles of cellular users expand from the traditional business user, retail will become an increasingly effective way to reach those customers. To help support this transition, Nokia has increased its brand recognition through advertising and sports sponsorship programs, such as the Nokia Sugar Bowl. The Nokia 636 includes a host of features that make it ideal for new users. These include: four, one-touch "function" keys that minimize the key strokes necessary to place calls for emergency assistance or to list the last five phone numbers dialed; a red #9 key that is pre-programmable to dial 911 or an emergency service number; a "keyguard" feature that protects the phone from accidental operation, which can be automatically activated when the END key is pressed and held. In its standard configuration, the Nokia 636 weighs 8.5 ounces, provides two hours of talk time and 26 hours of standby standby Medtalk adjective Referring to the immediate availability of a certain specialist–anesthesiologist, surgeon, who can be deployed in a medical emergency. Cf Concurrent. time. Optional NiMH (nickel metal hydride (NiMH) A rechargeable battery technology that has approximately 30-50% more charge per pound than nickel cadmium. Introduced in the early 1990s, it uses nickel and metal hydride plates with potassium hydroxide as the electrolyte. ) slim and ultra extended battery packs will be available later this year. The slim battery provides one hour of talk time and 13 hours of standby time. The ultra extended battery provides three hours and 20 minutes of talk time and 47 hours of standby time. "Nokia is a leader in taking advanced technologies and then delivering products that provide intuitive solutions to the everyday communication needs of its customers," said Jamie Keeffe, product marketing manager, Nokia Mobile Phones, Inc. "The Nokia 636 has a pleasing appearance, is comfortable to hold and easy to operate. Its abbreviated, menu-driven NAM programming ensures it will be easy for retailers to sell to consumers." Finland-based Nokia is an international telecommunications company See telecom company. with 1994 net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight of $6.4 billion. The company is Europe's largest, and the world's second largest, manufacturer of cellular telephones, and is a pioneer in digital switching and cellular telephone technology. The telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. sector, comprising Nokia Telecommunications, Nokia Mobile Phones and telecommunications cables, generated 64 percent of Nokia's 1994 net sales. Nokia shares trade on six stock exchanges throughout the world, including the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol NOK NOK In currencies, this is the abbreviation for the Norwegian Krone. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. .A. Nokia is the title sponsor of the Nokia Sugar Bowl college football classic held annually in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded . CONTACT: Crescent Communications, Atlanta Bill Maguire, 404/698-8650, ext. 119 Laura Borgstede, 404/698-8650, ext. 123 404-698-8651, fax |
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