Nokia, SAP form anti-piracy services firmHELSINKI Helsinki (hĕl`sĭngkē), Swed. Helsingfors, city (1998 pop. 546,317), capital of Finland, located in Southern Finland prov., S Finland, on the Gulf of Finland. (Reuters Reuters British cooperative news agency. Founded in 1851 by Paul Julius Reuter, it was initially concerned with commercial news but began to serve a growing newspaper clientele after the London Morning Advertiser subscribed in 1858. ) - Nokia Oyj and SAP said on Tuesday they would establish a new company providing brand owners technological services to fight multi-billion dollar counterfeit To falsify, deceive, or defraud. A copy or imitation of something that is intended to be taken as authentic and genuine in order to deceive another. A counterfeit coin is one that may pass for a genuine coin and may include a lower denomination coin altered so that it may and pirate products business. "We see a big business opportunity in brand protection services," Nokia's Antti-Jussi Suominen, general manager for Commerce, Corporate Development, said in a statement. The new firm, Original1, will be headquartered in Frankfurt, Germany, and headed by Claudia Alsdorf, currently vice president of SAP Research. The new company is expected to begin operations before the end of 2009. Nokia and SAP will both hold 40 percent of the new company, while the third partner, German firm Giesecke & Devrient, will hold the remaining 20 percent. "Today, more than ever, companies need to combat counterfeiting counterfeiting, manufacturing spurious coins, paper money, or evidences of governmental obligation (e.g., bonds) in the semblance of the true. There must be sufficient resemblance to the genuine article to deceive a person using ordinary caution. before it's too late, when their company livelihood is at stake," Alsdorf said. "Original1 will provide a one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for companies seeking secure services that protect them from counterfeiting, safeguard the value of their brands, and help them develop a more transparent way of working to become more sustainable." Original1's services will rely on SAP technology and solutions, while Nokia will deliver mobile authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. software and Giesecke & Devrient will offer security solutions for the entire value chain, the companies said. (Reporting by Tarmo Virki; Editing by Jon Loades-Carter)
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