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Noetix's maps route to faster reporting.

According to Noetix CEO Paul Song, most organisations focus so heavily on running their enterprise resource planning (ERP) systems that they ignore the value of the data stored within them - at least until it is needed for management reporting.

When it comes to creating an analytical base for reporting, IT departments are frequently required to manually map data from the complex structure of operational ERP databases into data warehouses - a task made more complicated by any customisation of the underlying applications.

Noetix's flagship product, NoetixViews, trawls through the ERP system's database tables, draws contextual relationships between them and automatically produces a logical view of that data. As a result, it dramatically reduces the time and cost involved in producing management reports.

The benefits can be huge. One Noetix customer had drafted in a specialist ERP consultant at a cost of [pounds sterling]1,000 a day just to write a single, complex report, a task that took 11 days. Using Noetix's product, developers were able to replicate the creation of that report in just 15 minutes, claims Song.

Noetix was formed in July 2000, as a result of a $2.6 million management-led buy out from Oracle applications consultancy Aris Corp. The focus is still on report-building software for Oracle applications, but Noetix now also offers its core product for Siebel customer relationship management software and plans to release a reporting toolset for PeopleSoft ERP software in Summer 2003.

One of Noetix's main selling points, says Song, is that it can sit alongside existing business intelligence tools. Noetix's job is to structure the ERP data, but this can be viewed through most third-party querying SQL tools and even Microsoft Excel spreadsheets.

Growth has been robust, with sales increasing by 25% in 2001 and 35% in 2002. But the company can already boast some 1,000 customers, including such names as Motorola and Starbucks, despite its niche position in a highly competitive sector.

Company: Noetix

Main activity/products: Management report structuring software

Founded: 2000

CEO: Paul Song

HQ: Bellevue, Washington State

Status: Received $17 million in first round of funding from Polaris and Sigma Partners

Revenues: $12 million in 2002, up 35%

Key competitors: Crystal Decisions, Actuate, Information Builders, as well as mainstream business intelligence suppliers.

Infoconomy comment: Noetix's value proposition - to reduce the time and cost of producing business-level reports from ERP systems - is convincing. But organisations that have already invested in business intelligence software need to be convinced of the value an additional reporting layer.

www.noetix.com
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Publication:Information Age (London, UK)
Article Type:Company Profile
Geographic Code:1USA
Date:May 10, 2003
Words:419
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