No tests in people.Take two Rebound pills with every two alcoholic drinks, "enjoy the party, and wake up in the morning clear-headed and able to function," promises the Dynamarketing Group of San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. . "You'll wonder why you ever drank without it." Rebound is "a new, safe natural dietary supplement, clinically proven to help prevent hang-overs before they start ..." says the company's Web site. The concoction (barley grass juice powder, citric cit·ric adj. Of or relating to citric acid. citric Adjective of or derived from citrus fruits or citric acid Adj. 1. and other acids naturally found in the body, amino acids, and vitamins) supposedly works by suppressing the formation--and speeding the removal--of acetaldehyde acetaldehyde (ăs'ĭtăl`dəhīd) or ethanal (ĕth`ənăl'), CH3CHO, colorless liquid aldehyde, sometimes simply called aldehyde. It melts at −123°C;, boils at 20. , the most toxic byproduct by·prod·uct or by-prod·uct n. 1. Something produced in the making of something else. 2. A secondary result; a side effect. Noun 1. of alcohol metabolism. "Everyone who tries it is stunned to discover that it actually works," marvels Patrick Cochrane, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Dynamarketing and author of The Kitchen Table Millionaire, a guide to spotting an opportunity, starting a business, and making a fortune. "But acetaldehyde is only one factor contributing to hangovers," says Dena Davidson, a professor of psychiatry and an alcohol researcher at the Indiana University School of Medicine The Indiana University School of Medicine is the medical school of Indiana University, part of the Indiana University Purdue University at Indianapolis (IUPUI) campus located in Indianapolis, Indiana. Established in 1903, the school had an initial class of 25 students. in Indianapolis. "There are many others, such as dehydration and impurities in the alcohol." Targeting just acetaldehyde, says Davidson, "wouldn't necessarily have a noticeable impact." Where does Dynamarketing's "clinical proof" come from? In one study, adding barley grass to beer slowed the conversion of alcohol into acetaldehyde after three months. (1) In another, combinations of some of Rebound's components suppressed acetaldehyde levels in mice that had been injected with alcohol. (2) (It wasn't clear whether the rodents woke up hangover-free, though.) Neither Rebound nor its components has ever been tested on hangovers in humans. But "clinically proven in mice" (even if it were true) won't make you a millionaire. (1) J. Agric. Food Chem. 46:1529, 1998. (2) Res. Commun. Chem. Pathol. Pharmacol. 13: 125, 1976. |
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