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No pain, much grain: Argentina's pampas enjoys a boom as ag exports fly high.


Martin Vassalli says he still doesn't know what hit him. A little over a year ago his family's farm equipment company, Vassalli Fabril, went six months without selling a single one of its trademark Don Roque roque: see croquet.  grain combines. The company's 44,000-square-meter factory sat idle as creditors got antsy ant·sy  
adj. ant·si·er, ant·si·est Slang
1. Restless or impatient; fidgety: The long wait made the children antsy.

2.
.

Today, his 180 employees are clocking in on weekends to churn out a record 30 combines a month. But even at that torrid pace they're unable to meet the insatiable demand of farmers, who wait three months for the privilege of buying one of Vassalli's US$175,000 machines. "I've had to turn down farmers who walk in with briefcases full of cash," says Vassalli, 26. "We've gone from one extreme to the other."

Business cycle swings are nothing new in Argentina. But few expected 2002's record crash to turn around so quickly or be so robust. After free falling almost 11% last year, economic activity rebounded 5.8% in February, led by an almost 18% catapult in industrial production. Driving the boom are the country's 320,000 farmers. They've benefited more than any other sector from the country's early 2002 devaluation devaluation, decreasing the value of one nation's currency relative to gold or the currencies of other nations. It is usually undertaken as a means of correcting a deficit in the balance of payments. . Their goods are sold on world markets in dollars while most of their costs are in devalued de·val·ue   also de·val·u·ate
v. de·val·ued also de·valu·at·ed, de·val·u·ing also de·val·u·at·ing, de·val·ues also de·val·u·ates

v.tr.
1. To lessen or cancel the value of.
 pesos.

Signs of the windfall are everywhere. Helped by good weather, soy, Argentina's biggest crop, is expected to report a bumper crop In agriculture, a bumper crop refers to a particularly good harvest yielded for a particular crop.

Example: "With all the rain we've had over the last few months, we are expecting a bumper crop this year.
 this year, a record 35 million tons. Thousands of trucks line up to dump their loads at main grain port of Rosario The Port of Rosario is an inland port and a major goods-shipping center of Argentina, located in the city of Rosario, province of Santa Fe, on the right-hand (western) shore of the Paraná River, about 550 km upstream from the Atlantic Ocean, at . After seeing more than half of its sheep farms abandoned last decade, Patagonia's wool industry celebrated in March its first major livestock auction in a decade.

The renaissance is revitalizing towns like Firmat, which has seen its population swell in recent months on the promise of work servicing all those cash-flush farmers. Among those relocating to the quiet prairie town of 17,000 is Vassani, who abandoned philosophy studies at the University of Buenos Aires To enter any of the available programmes of study in the university, students who have successfully completed high school must pass a first year common to all faculties. This first year is called "CBC", which stands for "Ciclo Básico Común" (Common Basic Cycle).  to help manage the family business.

Even more remarkably, the agriculture boom has not been slowed by government indifference. To gel, its fiscal house in order, government put export duties of up to 23.5% on agricultural exports, costing farmers $2.8 billion. "In the U.S. and Europe, governments subsidize the farmers. Here, it's the reverse," says Ernesto Ambrosetti, chief economist The Chief Economist is a single position job class having primary responsibility for the development, coordination, and production of economic and financial analysis. It is distinguished from the other economist positions by the broader scope of responsibility encompassing the  for Sociedad Rural Argentina, a farm trade organization. Farmers, like most businesses, also complain that the government hasn't moved fast enough to clean up the country's insolvent banking system or renegotiate $95 billion in defaulted bonds, two preconditions for credit to return and investment to takeoff in earnest.

The co-existence of crisis and cornucopia cornucopia (kôr'nykō`pēə), in Greek mythology, magnificent horn that filled itself with whatever meat or drink its owner requested.  is trickling down in unexpected ways. With banks seen as rue risky and the currency unstable, the overwhelming majority of transactions involves some sort of bartering of grain, which has emerged as a substitute currency. Overnight, low-cost, plastic silos have sprouted up like giant marshmallows to accommodate the 15 million tons of grain--about 20% of the total harvest--which farmers are expected to hold back this year.

Grain not being stockpiled is being "spent." With farmers desperate to deposit their devaluation bonanza anywhere but the banks, a spending spree Noun 1. spending spree - a brief period of extravagant spending
spree, fling - a brief indulgence of your impulses
 has been sweeping across the pampas pampas (păm`pəz, Span. päm`päs), wide, flat, grassy plains of temperate S South America, c.300,000 sq mi (777,000 sq km), particularly in Argentina and extending into Uruguay. . Sales of John Deere tractors Deere & Company began the company's expansion into the tractor business in 1912. Deere Company briefly experimented with its own tractor models, the most successful of which was the Dain All-Wheel-Drive.  have tripled over last year. The local distributor expects to sell out by July its entire stuck of combines for the year. "There's so much demand that we've bad to invent for the first time a system to allow farmers to place orders in advance," says Aldo Torriglio, president of John Deere Argentina.

Bull tech. Farmers also have taken advantage of the strong dollar to pay off debts, which were converted to pesos immediately after devaluation. Production is being expanded, causing land rental prices to rise again. Sonic are taking advantage of their newfound competitiveness to introduce new technology. Los Grobo Agropecuaria, one of Argentina's largest farming outfits with more than 250,000 hectares under its management, spent its windfall on three new employees charged with streamlining the company's hack office and introducing satellite technology in the tracking of herds. "We're spending $200,000 alone just to migrate "all our systems from Microsoft to Linux," says Andrea Grobocopatel, financial manager of the company. "It's something we couldn't have done before."

Money aside, some farmers are watching Argentina's new government carefully. "It's still very dangerous to look beyond the next harvest. Nobody is making business plans," says Enrique Erize, vice president of consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 Novitas.

But who needs tomorrow when they've got so much work to do today? In February Vassalli and his sister Mariana, 37, created a new company and paid $1.9 million to rescue from bankruptcy a second factory bearing their family name. Five times the size of Vassalli's operating plant down the road, the factory languished under several different owners during Argentina's fixed exchange rate last decade.

In the 1970s, 1,000 workers here churned out five combines a day for customers across the continent and in South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. . Vassalli eventually hopes to restore the second factory's international market, but for now he's too busy helping his main operation fill all those back orders. "We've recovered our family's name," Vasalli says. "It's a dream come true."
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Title Annotation:Executive Travel
Author:Goodman, Joshua
Publication:Latin Trade
Geographic Code:3ARGE
Date:Jul 1, 2003
Words:871
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