No one takes better care of your clams.

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Institution: The First National Bank of Ipswich (FNBI), Ipswich, Mass.

Assets: $398 million; 11 locations

This bank is located on the coastal community of Ipswich, which is world famous for the Ipswich Clam. Since 1892, the bank has helped support families and industries that earn their living harvesting and distributing the Ipswich Clam.

In this campaign, the bank closely aligned its identity with that the Ipswich Clam.