No more singing the blues: Andre Farr is set to take House of Blues into the sports zone.It's safe to say Andre Farr isn't singing the blues "Singing the Blues" is a popular song. It was written by Melvin Endsley and was published in 1956. The best-known recording of the song, released in October 1956 by Guy Mitchell, spent 9 weeks at #1 on the Billboard chart from December 8, 1956 - February 2, 1957, despite . In fact, he's riding high as the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of the newly created House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically Sports. A high-concept club and restaurant chain, House of Blues infuses new life into the blues with an aggressive marketing strategy. Now it hopes to do the same for sports with its new HOB hob a male ferret. Sports division Sports Division was one of the biggest sports retailers in the United Kingdom during the 1990s. In 1998 it was sold to its main competitor, JJB Sports for approximately £295 Million. It was set up by Sir Tom Hunter in 1984, to sell trainers, see article about him for more information. . In keeping with its multifaceted image (House of Blues stages concerts and has retail operations and a jazz education foundation), the company's latest venture is a unique blend of elements. HOB Sports hopes to bring sports and entertainment together under a single marketing and promotional roof. The 27-year-old Farr, who was given $10.5 million by House of Blues founder Isaac Tigrett ISAAC BURTON TIGRETT Founder-Creator to manage the company, calls this glamorous mating of music and sports the first of its kind. "Most often, sports and entertainment are represented by either a sports agency or an entertainment agency, and neither knows a whole lot about the other. This will be different because we're actually doing both equally. We're creating an entirely new culture," says Farr, who owns 51% of the division. A lofty-sounding idea, but what HOB Sports boils down to is a service for corporation) looking to mount commercial campaigns via sports and entertainment personalities. In creating marketing vehicles for athletes and entertainers, HOB Sports will focus on three areas: retail, special events and broadcasting. The retail arm will manufacture HOB Sports clothing Sports clothing is a general term for clothing while performing a sport. Each sport has its own styled clothes fitting their needs, e.g. regarding the textile (depending on the environment), the cutting and the form of clothing. and license the images of famous athletes like Olympian Jackie Joyner-Kersee. Special events will be held regularly at House of Blues locations in Cambridge, Massachusetts, New Orleans and Hollywood and at off-premises locations. Some of the new HOB Sports corporate partners already in the fold include Disney, Nike and Vibe magazine. Farr wouldn't discuss exact figures but says the corporate deals are in the multimillion range. While working as an agent for L.A.-based Stanley and Associates, Farr met House of Blues honcho Honcho A slang term describing the leader or person in charge of an organization. Notes: The CEO of a company could be referred to as the honcho or "head honcho." See also: CEO, CFO, COO, Insider, Leprechaun Leader Tigrett by chance. What began as a two-minute meeting turned into a two-hour discussion on a common vision: launching a company that could effectively wed sports to entertainment. And like that, HOB Sports was born. Farr is optimistic about the viability of a sports/entertainment firm. Its policy of licensing individual athletes, not their leagues or teams, will empower blacks in new ways, he says. "Usually, the entertainment business surrounding sports doesn't have blacks in mind. This company will be different." RELATED ARTICLE: WORDS IN THE NEWS "Congress is putting the finishing touches on sweeping welfare reform legislation that changes the basic rules of public assistance that have prevailed for generations. The bill is an abomination for America's most vulnerable mothers and children. It appears that Congress has wearied of the war on poverty and decided to wage war against poor people instead. The legislation is fundamentally flawed and beyond fixing by tinkering with isolated provisions. We of the National Urban League implore im·plore v. im·plored, im·plor·ing, im·plores v.tr. 1. To appeal to in supplication; beseech: implored the tribunal to have mercy. 2. President Clinton to stand for mothers and children by vetoing the legislation. |
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