No go for gecko.FACING THE THREAT of legislative hearings, the Port Authority of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & New Jersey on January 9 called off a pilot sponsorship that would have GEICO GEICO Government Employees Insurance Company paying $1.6 million for a two-year deal to be the exclusive advertiser on the George Washington Bridge George Washington Bridge, vehicular suspension bridge across the Hudson River, between Manhattan borough of New York City and Fort Lee, N.J.; constructed 1927–31. It is one of the longest suspension bridges in the world. . "Ultimately, the agency determined that the benefits of this sponsorship were not worth the potential negative impact on our long-term goals Long-term goals Financial goals expected to be accomplished in five years or longer. or reputation as responsible stewards of the region's infrastructure," said Stephen Sigmund, chief of public and government affairs, Port Authority of N.Y.& N.J. in a statement. The Port Authority oversees the New York-New Jersey transportation infrastructure. Approximately 300,000 vehicles drive daily across the bridge that links New Jersey and New York. The Professional Insurance Agents of New Jersey supported the decision. The trade association believes no state regulated authority should allow advertisements that may be construed as supported by the state government. The 64-feet-wide and six-feet-high sign read "Geico Drive Safely," and was placed above the canopy of the bridge's upper level toll booths. It was never unveiled. The deal also would have allowed the United States' fourth-largest auto insurer to place its branding icon, the gecko gecko (gĕk`ō), small or medium-sized lizard of the family Gekkonidae. The more than 300 species are distributed throughout the warm regions of the world, mostly in the Old World. Despite folklore to the contrary, their bite is not poisonous. , at each of the bridge's 30 toll booths. |
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