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You won't be seeing Office Staples Superstores any time soon. After U.S. District Judge Thomas H. Hogan delayed the proposed merger between Staples and Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying,  so the Federal Trade Commission could rule on the deal, the two office supply retailers abandoned their plans to merge. (See "Pricing Pencils," August/September.)

Hogan said the merger would "eliminate significant future competition" and allow the new office supply behemoth behemoth (bē`hĭmŏth, bĭhē`–) [Heb.,=plural of beast], large, fanciful primeval monster, like Leviathan, evoking the hippopotamus mentioned in the Book of Job.  to "maintain prices at an anti-competitive level."

The decision hinged on whether the two superstores compete only with other office supply superstores or with the broader market of office supply vendors. The FTC FTC

See Federal Trade Commission (FTC).
 convinced Hogan that the two "category killers Category Killer

Large companies that put less efficient and highly specialized merchants out of business.

Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition.
" compete primarily against their own kind and that new firms are unlikely to enter this market.

"No one entering Staples or Office Depot would mistakenly think he or she was in Best Buy or CompUSA," wrote Hogan, after admitting that he couldn't explain all the ways in which the superstores were unique. "You certainly know an office superstore when you see one."

After acknowledging that "the defendants are being punished for their own successes and for the benefits they have brought to consumers," Hogan emphasized that his ruling was specific to this case and should not be seen as setting a precedent against superstore mergers. Still, FTC watchers predict it will have a dampening effect on future deals.

"This basically means that if you're out there advertised as a category killer in a particular industry, you can't go out and buy another superstore in the same field," Tom Burnett Thomas Edward Burnett Jr. (May 29, 1963 – September 11, 2001), was the vice president and COO of a Pleasanton, California, medical devices company, Thoratec Corporation. At the time of his death, Mr. Burnett resided in San Ramon, California.  of Merger Insight told The Washington Post. "CompUSA isn't going to be buying Radio Shack See RadioShack.  any time soon, for instance."
COPYRIGHT 1997 Reason Foundation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:merging of office supplies retailers Staples and Office Depot
Author:Lynch, Michael W.
Publication:Reason
Date:Oct 1, 1997
Words:277
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