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 that might not be dosed right away. CourseAdvisor has a new service that's being used to help further market IHEs to prospective students online. When a user goes to a search engine such as Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below).  or Yahoo and enters a college-related search term, a CourseAdvisor ad pops up. After clicking on the ad, a student is asked questions about location, area of study, and education level. Then the student is presented with a list of colleges and universities whose programs meet the criteria criteria (krītēr´ē),
n.
. CourseAdvisor tracks and analyzes the data, passes on the lead to the institution, and tracks which students enroll where, The cost per lead varies significantly and can range from $2 to $100. Visit www.courseadvisor.com.
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Title Annotation:WHAT'S NEW: Looking for higher-education technology products and services? Start here.
Author:Herrmann, Michele
Publication:University Business
Date:Jul 1, 2007
Words:123
Previous Article:Clearly a multi-channel approach.(WHAT'S NEW: Looking for higher-education technology products and services? Start here.)
Next Article:Where there's smoke.(WHAT'S NEW: Looking for higher-education technology products and services? Start here.)
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