Nissan Launches Shift_musica.The New Platform Creates Original Music Experiences for the Hispanic Consumer NASHVILLE, Tenn. -- Today, Nissan North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Inc. (NNA NNA National Notary Association (Chatsworth, California) NNA National Newspaper Association NNA Nissan North America Inc. NNA National News Agency (Lebanon) NNA Nebraska Nurses Association ) announced the launch of Shift_mE[bar]sica, a lifestyle platform designed to bring bold and original music experiences to its Hispanic consumer. Through music, Nissan will develop a series of branded consumer events tied to its new model launches as a way to engage and build an emotional connection with today's savvy Hispanic customer. Tonight, the much-anticipated Latin music awards show in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. show sets the stage for the first Shift_mE[bar]sica event supporting the all-new 2007 Nissan Sentra. In addition to being a telecast sponsor for tonight's show, Nissan along with the Mexico Tourism board will co-host a one-of-a-kind event following the hottest music awards show in the industry. "Shift_mE[bar]sica is an innovative approach to how we want to reach the various segments within the Hispanic market," said Jan Thompson, vice president of marketing, NNA. "Whether it's DJ music mixes or Latin jazz Latin jazz is the general term given to music that combines rhythms from African and Latin American countries with jazz and classical harmonies from Latin America, the Caribbean, Europe and United States. The two main categories of Latin Jazz are Brazilian and Afro-Cuban. , our Hispanic consumer will be invited to experience original music in a way that's challenging conventions. It's an exciting way to market our product and will allow us to speak to our Hispanic consumer in a non-traditional way." Each Shift_mE[bar]sica event will be defined by the specific type of artists, music, and venues identified to connect with specific consumer targets. To kick off the platform, tonight's co-hosted event will feature original music tied to the theme, Day of the Dead (El DE a de los Muertos). The Day of the Dead is a traditional and ancient ritual from Mexico that honors those gone but not forgotten. Named Voces del mEis AllEi , the after-party features key cultural elements traditionally used like altars (ofrendas), candles (velas Velas (pron. IPA: ['vɛlɐʃ]) is a municipality in the São Jorge Island, in the Portuguese autonomous region of Azores. ), and marigolds (cempasuchil) along with a traditional ritual dance to capture the essence of this celebration. The festive holiday will be the centerpiece of the evening and pay tribute to past Legends who helped pave the way for other Latino musicians. DJ Alex Sensation and the DJ Kings will debut three original Nissan remixes using select tracks from legendary Latinos artists - Celia Cruz Celia Cruz (October 21 1925 – July 15 2003) was an Afro-Cuban-American salsa singer who spent most of her career living in New Jersey, and working in the United States and several Latin American countries. , Tito Puente Tito Puente, Sr., (April 20, 1923 – May 31, 2000 or June 1, 2000 according to IMDb), born Ernesto Antonio Puente, Jr., was an influential Latin jazz and mambo musician. , and Selena - as a way to honor their careers and influence in the music industry. Prior to the launch of this Shift_mE[bar]sica event, Nissan held various nightclub and dealership consumer promotions in the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Tri-State Area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. showcasing the all-new 2007 Nissan Sentra. Nissan will continue the Shift_mE[bar]sica initiative as the brand behind "Concierto Clandestino," an upcoming reality concept set to air on Telemundo and cable network mun2, which follows four aspiring promoters who have to promote a live concert featuring A-list talent through non-traditional channels. "Concierto Clandestino" will be featured as a special segment on Telemundo's music and lifestyle program "Nitido" beginning Sunday, November 5th through March 2007. In addition, an English version can be seen on mun2's popular countdown show "18 & Over," beginning on Friday, November 10th. The project will culminate in two primetime concert specials from Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Houston, Miami, and New York, airing on Telemundo and mun2 in January and March 2007. Subsequent Shift_mE[bar]sica events will support the upcoming launch of the all-new 2007 Nissan Altima and several other new model launches throughout the model year. Finally, in addition to the Shift_mE[bar]sica platform, the all-new Nissan Sentra will be introduced to U.S. Hispanic consumers with a :30 second spot entitled "Time Juggler juggler Entertainer who keeps several plates, knives, balls, or other objects in the air at once by tossing and catching them. The art of juggling has been practiced since antiquity. " and an extensive multimedia campaign. About Nissan North America In North America, Nissan's operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com. |
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