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Nissan, GM Biggest Quality Winners Says Strategic Vision.


SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Drawing a blueprint blueprint, white-on-blue photographic print, commonly of a working drawing used during building or manufacturing. The plan is first drawn to scale on a special paper or tracing cloth through which light can penetrate.  for domestics on company turnaround, Nissan North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  led five segments (one a tie) on Strategic Vision's 2005 Total Quality Index(TM) (TQI TQi Teaching Quality Information (UK)
TQI Total Quality Improvement
TQI Total Quality Index
TQI Timeless Quality Imaging LLC (Wisconsin Rapids, Wisconsin)
TQI Total Quality Involvement
TQI Telecom Quality Index
). General Motors products also led five segments (one a tie) according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 new owners, the San Diego-based research firm announced today.

"The common thread in Nissan and Infiniti models is superior delivery of power, style and innovation, " says Strategic Vision vice president Daniel Gorrell, "that create a strong emotional response in new owners. The company's strongly focused product effort suggests a route struggling domestic companies might follow."

Several new GM products took top honors in their segments. Pontiac's G6 medium sedan Sedan (sədäN`), town (1990 pop. 22,407), Ardennes dept., NE France, on the Meuse River. A noted textile center since the 16th cent., Sedan also has metal and brewing industries. The town became part of French crown lands in 1642.  won out over Toyota and Honda entries, as did the Buick Rainier The Buick Rainier was a mid-size SUV sold by the Buick division of General Motors. Introduced for 2004 to replace the Oldsmobile Bravada, the Rainier was the first truck sold under the Buick marque (the unibody Rendezvous might also qualify, as it is classified by the EPA as a  medium sport utility vehicle (SUV).

No one corporation dominated, with Toyota leading four segments (2 ties), BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
 three (1 tie) Ford three (2 ties), Hyundai two (1 tie), and Honda, Chrysler and Land Rover See LANRover.  one each. After a year out of the winner's circle win·ner's circle
n. pl. winners' circles
An enclosed area at a racetrack where the winning horse and jockey are brought for awards and publicity.

Noun 1.
, BMW reemerged as the top-scoring brand. Nissan North America led as best full-line corporation.

Total Quality, the premier measure of new vehicle owner satisfaction, assesses the complete ownership experience, from buying and owning to driving new vehicles. This is how buyers gauge quality, including attributes and the emotional response to vehicle.

Buyers rated the following vehicles tops in their segments: (closely ranked scores, if the differences are not statistically significant, are considered ties)
Small Car                     Ford Focus/Hyundai
                               Accent/Mazda3 (tie)    860 / 859 / 859

Small Multi-Function (MFV)(a) Chrysler PT Cruiser /
                               Scion xB (tie)               843 / 842

Medium Car                    Pontiac G6                          875

Large Car                     Ford 500 / Nissan
                               Maxima (tie)                 886 / 886

Small Specialty -$25,000      Ford Mustang                        915

Small Specialty +$25,000      Chevrolet Corvette(b)               905

Near-Luxury Car               BMW 3-Series                        934

Luxury Car                    BMW 5-Series / Lexus LS
                               430(b) (tie)                 911 / 910

Convertible (-$30,000)        Mini Cooper Convertible             891

Convertible (+$30,000)        Lexus SC 430                        920

Minivan                       Honda Odyssey(b)                    861

Small SUV                     Hyundai Tucson                      879

Medium Crossover(a)           Nissan Murano(b)                    880

Medium SUV                    Buick Rainier                       879

Large SUV                     Nissan Armada                       906

Near-Luxury SUV               Infiniti FX(b)                      906

Luxury SUV                    Range Rover/Hummer
                               H2/Escalade(b) (tie)   908 / 907 / 906

Compact Pickup                Toyota Tacoma                       852

Large Pickup                  Nissan Titan                        893

Heavy Duty Pickup             GMC Sierra 2500/3500                883


(a) New segment in 2005
(b) 2004 Total Quality Award(TM) winner


New this year are multi-function vehicle (MFV MFV Motor Fishing Vessel
MFV Managing for Value
MFV Modified Fixed Variable (rate)
MFV Main Fuel Valve
MFV Mi Familia Vota
MFV Multi-State Fussell-Vesely
MFV Money for Veterans
MFV Microsoft Font Validator
MFV Multi Function Vehicle
) categories. Not all garnered awards as these segments are still developing. A medium crossover Crossover

The point on a stock chart when a security and an indicator intersect. Crossovers are used by technical analysts to aid in forecasting the future movements in the price of a stock. In most technical analysis models, a crossover is a signal to either buy or sell.
 class makes its debut this year as well. "Trying to peg the growing number of these 'capable cars' into traditional categories just didn't make sense," says Gorrell.

"Buyers' rational and emotional needs differ from vehicle segment to segment," says Strategic Vision president Dr. Darrel Edwards. "Psychologically, MFV buyers' emotional needs and responses to the vehicles are so different from those associated with purchases of traditional SUVs that it only made sense to create separate classes that capture those differences."

More than 40,793 buyers who bought 2005 models in October and November of 2004 supplied data. "We gather comprehensive data that reflects the breadth and depth of the ownership experience, including emotions. The information is used to calculate 'Total Quality' indices. These integrated relationships between attributes and emotions mirror how people respond to their new vehicle. Those product and performance characteristics that deliver more desired emotions more strongly impact the perception of Total Quality," opines Opines are low molecular weight compounds found in plant crown gall tumors produced by the parasitic bacterium Agrobacterium. Opine biosynthesis is catalyzed by specific enzymes encoded by genes contained in a small segment of DNA (known as the T-DNA, for 'transfer DNA')  Dr. Edwards.

"As the number of new vehicles and segments continues to grow, understanding the emotional needs of buyers in each segment will be critical," continues Dr. Edwards. "Successful companies will be able to deliver products generating such positive emotional experiences that they delight their customer. That builds loyalty with significant monetary implications."

Strategic Vision has calculated the Total Quality Index(TM) annually since 1995. In addition, the firm releases a Total Value Index(TM) and a Total Delight Index(TM) that focus on different aspects of new vehicle owners' experiences.

Since its incorporation in 1986, the research-based consultancy that was founded in 1972 has studied consumer and constituent decision-making for a wide variety of clients, including most auto manufacturers, Coca-Cola, American Airlines American Airlines

Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the
, and Procter and Gamble, among many. Its unique expertise is identifying consumers' motivational hierarchies, including the values and emotions that drive perceptions and behavior.
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Publication:Business Wire
Geographic Code:1USA
Date:May 16, 2005
Words:718
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