Ninth House Network Announces Partnership With Best Selling Author Peter Senge; Author of The `Fifth Discipline' Signs with Top Broadband E-Learning Company.

Business Editors/High-tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--March 21, 2000

Ninth House Network(TM), a broadband media network for corporate e-learning, today announced its partnership with Peter Senge, a best-selling author of 'The Fifth Discipline: The Art and Practice of the Learning Organization' whose work is recognized for its positive contributions to organizational learning and systems thinking.

Ninth House Network will develop a program that translates Senge's work into an engaging, interactive program that helps learners apply a logical thought process that improves both the individual's and the organization's ability to solve business problems through effectively sharing critical information in one-on-one interactions, cross-functional teams and group presentations.

Ninth House Network is the first company to create an engaging and cinematic e-learning solution that enables employees to build crucial business and communication skills, while helping organizations to create a highly effective workforce. Skills such as leadership, management, project management, working in teams and communication are critical essentials for competitive success, but are rarely taught effectively in any academic or corporate setting. Ninth House Network delivers an interactive environment where those skills are acquired, learned and, most important, practiced. Partnering with leading business thought leaders, like Senge, ensures that Ninth House Network programs are relevant and applicable to businesses today.

"Working with Ninth House Network is a natural and exciting extension of my work in organizational learning," said Senge. "Organizations concerned about developing individual and collective learning capabilities must expand the way they engage members' hearts and minds, and foster relationships of trust and collaborative inquiry. Ninth House Network is creating a program that addresses a myriad of issues and delivers effective solutions that companies need today. I believe they can help make organizational learning ideas and tools more effectively available to people worldwide."

Senge is a senior lecturer at MIT's Sloan School of Management and a founding member and chairperson of the Society for Organizational Learning (SOL). SOL is a global network of individuals and organizations committed to building knowledge for fundamental institutional change. Senge has also co-authored the original 'Fifth Discipline Field Book' and a new field book, 'The Dance of Change'.

In addition to Senge, Ninth House Network draws upon the experiences of some of the world's most recognized business thinkers, including Tom Peters, Ken Blanchard and Larraine Segil. Through these partnerships, Ninth House Network's program content is expanded on a regular basis, providing a continual flow of new challenges, information and advice to users on how to excel in today's rapidly changing business environment.

"By adding Peter Senge to our network, we are continuing our commitment to put the best ideas from the world's leading business thinkers on every desktop," said Paul Ryder, executive director of content licensing and development at Ninth House Network. "Peter's program delivers the practical and essential skills for collaborative and effective thinking by teaching learners to identify a logical process for understanding real-world problems, to produce superior solutions and to excel at adapting quickly in the changing business environment. We are excited about Peter's ability to add yet another dimension to what Ninth House Network brings to corporations."

About Ninth House Network

Ninth House Network, the only broadband media network for e-learning, has changed the face of corporate learning with the creation of an interactive, personalized, and cinematic e-learning solution. Through a combination of storytelling, instant advice, personalized virtual mentors and Hollywood-style role-playing adventures, employees can rehearse and build critical business and communication skills. Ninth House Network is helping organizations such as First Union National Bank, Empire Blue Cross and Blue Shield, Insight, Media One and the Department of Justice leverage individual knowledge into a sustainable competitive advantage through the creation of a highly effective and competitive workforce.

Delivering multiple channels of interactive programming right to the user's desktop via broadband technologies, Ninth House Network provides a safe environment to engage in interactive business scenarios that emulate real world situations.

Ninth House Network partners with respected business thought leaders such as Tom Peters, Ken Blanchard, Larraine Segil and Peter Senge to continuously expand program content. Ninth House Network is headquartered in San Francisco. More information is available at www.ninthhouse.com or by calling 415/575-0950.

For Sales and Marketing Information:

Ninth House Network 550 15th Street San Francisco, CA 94103 415-575-0950 www.ninthhouse.com

Note to Editors: Ninth House Network is a trademark of Ninth House, Inc.