Ninth Annual "Westside Challenge to Beat Breast Cancer" Expected to Raise More Than $100,000 to Ace out Dreaded Disease.

Breast Cancer Survivor Nina Nisenholtz Dedicated to Educating Women on Importance of Early Detection

SANTA MONICA, Calif. -- Nina Nisenholtz truly knows what it takes to win. She has represented celebrity talent for many years and recently opened her own agency, N2N Entertainment. And as an ace tennis player, Nisenholtz can really hold her own against challenges both on and off the court. In 1995, at just 38 years old, Nisenholtz was diagnosed with breast cancer during a routine mammogram. Facing the biggest challenge of her life, Nisenholtz took control and made a commitment to fight the disease. Because of her unrelenting will and early diagnosis, Nisenholtz is now cancer-free!

As a result of her diagnosis and triumph over this deadly disease that claims tens of thousands of lives each year in the U.S., Nisenholtz founded the "Westside Challenge to Beat Breast Cancer" to provide funding to support a low cost mammography program.

"I don't want any woman to have an excuse for not getting a mammogram," Nisenholtz said. "Breast cancer does not discriminate. It happened to me and it can happen to anyone. We need to eliminate the fear of cancer through early detection, so women can be cured and go on with the rest of their lives," she added.

At this year's "Westside Challenge to Beat Breast Cancer" on October 21, 2006, nearly one hundred tennis enthusiasts will join Nisenholtz on the courts of the UCLA Los Angeles Tennis Center from 11:00 a.m.-3:30 p.m. to play 50 games in a round-robin format and bid on more than 100 donated silent auction items, such as a spa membership to the Le Merigot Hotel, a one-night stay and breakfast for two at the Loews Santa Monica Beach Hotel, wine tasting at Cambria Estate Vineyards & Winery, Samantha Laffey Art and much more. Organizers project that the "Westside Challenge" will raise more than $100,000 this year.

Since its inception, the Westside Challenge has raised more than $800,000. Each year's proceeds continue to benefit the low-cost mammography screening and educational programs at Santa Monica-UCLA Medical Center. Since its founding, the Center has provided mammograms and breast health education to tens of thousands of Southern California women. In conjunction with the program, low-cost mammograms are now available upon physician referral for women under the age of 40.

"Without the Westside Challenge, many women would not be provided the assistance they need to fight the second leading killer of American women," said Honorary Chair Dr. Leopold T. Avallone. "Not only does this event provide hope and support for current victims, but it gives their mothers, sisters, and daughters the means to avoid traveling the same path."

Many influential people in the community have lent their support to cancer awareness and the Westside Challenge. Every year, deserving recipients are honored with the program's service awards that acknowledge long-time supporters, volunteers and those who have made a difference in the lives of many Westside women. Lawrence W. Bassett, M.D., FACR, UCLA Healthcare, is receiving this year's Edie and Perry Grant Award and Judy LaPatka, R.N., Santa Monica-UCLA Medical Center volunteer, is being recognized with the Volunteer Service Award. Many honorees have battled the life-threatening disease, and those who have not, realize the extreme importance of making low-cost screenings available to those in need.

This year, Buerge Motor Car Company returns as a proud presenting sponsor of the Westside Challenge to Beat Breast Cancer. The company, which has pledged its support for many years, continues to help to make the event possible. Additionally, Women In Film, a non-profit organization focused on encouraging women to pursue careers in the entertainment industry, has again dedicated its efforts through outreach to its membership, player recruitment and donations.

In addition to the tennis matches and silent auction, younger guests will have the opportunity to participate in a variety of activities and entertainment including 'Wheel of Fortune' and face painting. Immediately following the tournament, a reception and awards presentation will be held in the Straus Clubhouse, adjacent to the Tennis Center, from 4:00 - 6:00 p.m. Admission to the tournament, silent auction and family activities are free.

Santa Monica-UCLA Medical Center is a 279-bed, full-service medical center dedicated to serving the healthcare needs of the Westside Community. With several nationally recognized programs and services on its campus, the Medical Center offers a staff of highly skilled physicians, nurses and other health professionals to provide high-quality, cost-effective care and treatment to local families. Since 1995, the hospital has been affiliated with UCLA Medical Center, and the Santa Monica-UCLA and Orthopaedic Hospital Replacement Project is currently being built on site as a state-of-the-art medical center. For additional information, visit the Web site at: www.healthcare.ucla.edu.

Notes to Editors: Media are invited to attend the Westside Challenge on October 21, 2006. Interviews with Nina Nisenholtz, Dr. Leopold T. Avallone and cancer survivors are available upon request. Post-event photographs are also available.