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Nintendo is Hot and Cool in the Sand and the Snow; Marketing Blitz Showcases Nintendo DS and Nintendo GameCube.


REDMOND, Wash. -- An early spring marketing blitz is bringing Nintendo everywhere teens and college students play. From the beaches to the slopes and college campuses in between, Nintendo is targeting teens and is part of the hippest scenes.

"Thousands of teens and college students will have the opportunity to sample, play and enjoy the hottest new Nintendo systems and games," describes George Harrison, Nintendo of America's senior vice president of marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . "Nintendo is reaching out to teens and college students, and now they're making us a part of their lifestyles."

Each popular location will have members of the Nintendo Street Team on hand to demo the latest games for Nintendo DS
“NDS” redirects here. For other uses, see NDS (disambiguation).
The Nintendo DS (sometimes abbreviated NDS or DS) is a handheld game console developed and manufactured by Nintendo, which was released in 2004 in Canada, U.S., and Japan.
(TM) and Nintendo GameCube The Nintendo GameCube (GCN) is Nintendo's fourth home video game console, belonging to the sixth generation era. The system itself is the most compact and least expensive, next to the Dreamcast, of the sixth generation era consoles. (TM), as well as a tricked-out Nintendo(R) SUV. Here are some more details:

--On the sand: Looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a way to put those winter blues behind you? Join Nintendo's wild spring break bash. Through March 26, Nintendo will join tens of thousands of partiers as they invade Panama City Panama City, city (1990 pop. 34,378), seat of Bay co., NW Fla., on St. Andrews Bay; inc. 1909. A Gulf Coast resort with amusement parks and excellent fishing, it is also a port of entry. The city's industries produce paper, clothing, and chemicals.  Beach, Fla. Nintendo's presence will be felt throughout the month at the Boardwalk Beach Resort and at Hammerhead hammerhead, common name for a heavy-looking, heronlike bird, Scopus umbretta. Its plumage is brown with light and dark glossy, purplish streaks on the wings and body. It has short legs, partially webbed feet, and a heavy, wide, moderately long, black bill.  Fred's, which will house Club DS, a showcase for Nintendo DS. Roving teams will take to the beaches to show off the latest and greatest Nintendo products, all while Nintendo sponsors main-stage contests twice a day. For more information, log onto www.pcb05.com.

--On the go: Nintendo Street Team members also will be at other trendsetter trend·set·ter  
n.
One that initiates or popularizes a trend: "The Golden State, ever the trendsetter, reformed its property tax" New York.
 locations and events like South Padre Island, Texas South Padre Island is a resort community in Cameron County, Texas, United States [1] As of the 2000 census, the town had an official population of 2,422, although this significantly underestimates its size since many people split their time between vacation properties , through March 26, South by Southwest in Austin, Texas, from March 16 to March 19, Daytona Beach Daytona Beach (dātō`nə), city (1990 pop. 61,921), Volusia co., NE Fla., on the Atlantic coast and Halifax River (a lagoon); inc. 1876. Center of a rapidly urbanizing area, in a region settled by Spanish Franciscans in the 17th cent. , Fla., from March 15 to March 31 and the Winter Music Conference in Miami from March 22 to March 26.

--On the slopes: Don't want to leave your favorite games at home while heading to the slopes? No worries. You can try them right on the mountain. Nintendo is the official video game partner of the U.S. Open The term U.S. Open is applied to "open" United States national championships in a particular sport, in which anybody, amateur or professional, American or non-American may compete. These include:
  • U.S. Open (golf), golf tournament of the United States Golf Association
  • U.
 Snowboarding Championships from March 17 to March 20, and the Burton Demo Tour. For more information, log onto www.burton.com.

--On the stage: Looking for a way to get your groove on this winter? Nintendo is sponsoring Taste of Chaos, a 39-city winter music tour featuring six well-known and up-and-coming screamo/punk bands like My Chemical Romance, The Used, Senses Fail, Killswitch Engage Killswitch Engage (often abbreviated as KSE or Killswitch) is a Grammy nominated melodic metalcore band from Westfield, Massachusetts. The band is currently signed to Roadrunner Records. The band has sold over a million records in the United States. , Saosin and Underoath. Attendees can check out the latest, greatest Nintendo games List of Nintendo games can refer to:
  • List of video games published by Nintendo
  • List of NES games
  • List of Game Boy games
  • List of SNES games
  • List of Nintendo 64 games
  • List of GameCube games
  • List of Nintendo DS games
  • List of Wii games
 on the concourse. The Taste of Chaos runs through April 2. The first 10 and last five stops of the tour already have sold out. For more information, log onto www.tasteofchaos.com.

--On campus: Too busy studying to check out the newest video games? Nintendo will bring them to you. Nintendo is a sponsor of the spring TKO Tour, the nation's largest free traveling technology tour visiting more than 120,000 students on 15 college campuses through mid-May. The Nintendo Street Team will be on site demonstrating games, plus the Nintendo DS and Nintendo GameCube will be featured in the tour's high-tech Ultimate Dorm Room display. For information about the tour, log onto www.tkotour.com.

--On the road: Nintendo will be a part of the SoBe Beverages Love Bus Tour. Six large SoBe vehicles outfitted with Nintendo video game kiosks will tour the country from March 17 through October to show off Nintendo games at some 500 sports, music and lifestyle events.

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy(R) Advance SP, Nintendo DS(TM) and Nintendo GameCube(TM) systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.9 billion video games and more than 336 million hardware units globally, creating enduring industry icons such as Mario(TM) and Donkey Kong(R) and launching popular culture franchise phenomena such as Metroid(R), Zelda(TM) and Pokemon(R). A wholly-owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

For more information about Nintendo, visit the company's Web site at www.nintendo.com.

Note to editors: Nintendo press materials are available at press.nintendo.com. Note that press.nintendo.com is a password-protected site; to receive a password, please contact Cory D. Lewis at 213-438-8839 or clewis@golinharris.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 15, 2005
Words:773
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