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Ninety-Seven Percent of Traveling Public Say They Try New Restaurants According to a New iDine Survey.


Business Editors/Food & Restaurant Writers

MIAMI--(BUSINESS WIRE)--Feb. 19, 2003

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a survey conducted by iDine Rewards Network (AMEX AMEX

See: American Stock Exchange
:IRN IRN n abbr (= Independent Radio News) → servicio de noticias en las cadenas de radio privadas

IRN n abbr (= Independent Radio News) → agence de presse radiophonique

), 97 percent of survey participants say they are willing to try a new restaurant. Seventy-three percent go so far as to say they "LOVE trying new restaurants". Survey participants are members of the frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons  dining programs of the top airlines.

"This is great news to the restaurant industry and to iDine," said George S. Weidemann, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of iDine, the nation's leading dining rewards program whose more than 13 million members are among the most frequent diners Diners can mean:
  • Diners Club International, a credit card company
  • plural of "diner", see Diner (disambiguation)
 in the country.

"We always knew dining out has become an ingrained part of the American culture, but to have our members say they 'love' trying new restaurants is certainly music to our ears," said Weidemann. "The three percent who don't revel in trying new restaurants tell us they are big fans of dining out, it's just that they prefer going to restaurants they are already familiar with."


Question: How Willing Are You to Try Out New Restaurants?

       iDine Survey Results - Willingness to Try New Restaurants

                      --  Love to Try New Restaurants 73%

                      --  Willing to Try a New Restaurant 24%

                      --  Prefer Restaurants Already Familiar With 3%


About iDine:

With its proprietary precision marketing tools, iDine leverages the power of information and technology to directly benefit participating restaurants and its members alike. Restaurant participants define the day and time they'd like to offer rewards as well as customize their listing that is shared with iDine members.

iDine harnesses its precision marketing tools to send exacting and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 information to its members via an array of marketing channels including the internet, e-mail and direct mail. Immediate and seamless results occur; consumers get the information they desire to make an informed dining-out choice, and restaurateurs are delivered guests when and where they are needed.

iDine Rewards Network Inc. is headquartered in Miami and offers its 13 million members a variety of dining savings and rewards programs at more than 9,700 restaurants nationwide. Incentives are offered through the company's own proprietary program (branded under the name iDine Prime) or through co-branded and private label partnerships such as airline frequent flyer programs, corporate dining programs, credit-card issuers, club membership and other affinity organizations. iDine Reward Network's common stock (IRN) trades on the American Stock Exchange American Stock Exchange (AMEX)

Stock exchange in the U.S. Originally known as “the Curb,” it began as an outdoor marketplace in New York City c. 1850. It moved indoors to its present location in the Wall Street area in 1921.
 (AMEX). For more information visit http://www.idine.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 19, 2003
Words:400
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