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Ninety Years in the World of Work in America.


Parsons's tripartite TRIPARTITE. Consisting of three parts, as a deed tripartite, between A of the first part, B of the second part, and C of the third part.  model suggests that gaining information about the world of work is a critical factor in vocational decision making. This article compares and contrasts data from around 1909, when F. Parsons's Choosing a Vacation was published, with contemporary data on the workplace and the American worker. Data on other contextual factors, such as demographic trends, are also presented. There are surprising similarities between Parsons's time and the present, and also obvious differences. The author suggests that having information about occupations is still an essential component of career counseling Noun 1. career counseling - counseling on career opportunities
counseling, counselling, guidance, counsel, direction - something that provides direction or advice as to a decision or course of action
, and ideas are presented for updating knowledge about the increasingly complex world of work.

Imagine that the year is 1909. Ping-pong, imported from China, is the latest fad. "The pinging of the ball against the racquet's hide / is answered by the ponging when it hits the other side. Where are you going, my pretty maid? / I'm going a ping-ponging, my sir, she said" (Panati, 1991, p. 54, as cited in the Denver Post and the Boston Post The Boston Post was the most popular daily newspaper in New England for over a hundred years before it folded in 1956. The Post was founded in November 1831 by two prominent Boston businessmen, Charles G. Greene and William Beals. ). In 1909, the favorite book of the average American was the Bible, followed by the Sears-Roebuck catalog. The most popular songs were, "Shine on Harvest Moon harvest moon, full moon occurring nearest to the autumnal equinox, about Sept. 23. During harvest moon the retardation (later rising each night) of the moon is at a minimum because of the relation of the moon's path to the horizon. ," and "Take Me Out to the Ball Game." The newest dances were called the "bunny hug Noun 1. bunny hug - a syncopated ballroom dance formerly popular in the US
ballroom dance, ballroom dancing - any of a variety of social dances performed by couples in a ballroom
," the "horse trot," the "camel walk," the "buzzard buzzard, common name for hawks of the genus Buteo and the genus Pernis, or honey buzzard, of the Old World family Accipitridae. Honey buzzards feed on insects, wasp and bumblebee larvae, and small reptiles.  lope," the "chicken scratch chicken scratch
n. Informal
An instance of cramped or illegible handwriting: "his signature
," and the "kangaroo kangaroo, name for a variety of hopping marsupials, or pouched mammals, of the family Macropodidae, found in Australia, Tasmania, and New Guinea. The term is applied especially to the large kangaroos of the genus Macropus.  dip." In addition to these animal passions, the country was mad for the Teddy Bear, named affectionately for the President who refused to shoot a bear cub. (Question: "If Theodore Roosevelt is President with his clothes on, what is he with his clothes off? Answer: Teddy Bare." Panati, 1991, p. 56).

In the first decade of the twentieth century, chicken cost $.07 per pound, and a woman's corset corset, article of dress designed to support or modify the figure. Greek and Roman women sometimes wrapped broad bands about the body. In the Middle Ages a short, close-fitting, laced outer bodice or waist was worn. By the 16th cent.  cost $.40 (Panati, 1991). Among the labor saving devices people take for granted today, only three were available--the cooking range, the washing machine (storage) washing machine - An old-style 14-inch hard disk in a floor-standing cabinet. So called because of the size of the cabinet and the "top-loading" access to the media packs - and, of course, they were always set on "spin cycle". , and the vacuum cleaner vacuum cleaner, mechanical device using a draft of air to remove dust, loose dirt, or other particulate matter from dry surfaces. It is especially useful on highly textured surfaces, such as carpets and upholstery, that are difficult to clean by wiping or brushing.  (Thompkins, 1996). Smallpox and gastritis gastritis

Inflammation in the stomach. Acute gastritis, usually caused by ingesting something irritating or by infection, starts suddenly, with severe pain, vomiting, thirst, and diarrhea, and subsides rapidly.
 were major causes of death, along with catastrophic rates of infant and maternal mortality (Bureau of the Census Noun 1. Bureau of the Census - the bureau of the Commerce Department responsible for taking the census; provides demographic information and analyses about the population of the United States
Census Bureau
, 1961; Shifflett, 1966). A public school teacher earned about $325 per year--even less if the teacher was a woman. There were 1,000 optometrists in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and there were no occupational classifications for auto mechanics or social scientists. Although it is hard to imagine, in 1909 every American over the age of 45 had been alive during the Civil War (Panati, 1991).

It was during this earlier time, in 1908, that Frank Parsons opened the Vocations Bureau in Boston. Parsons's (1909) original work, Choosing a Vocation, stated "a vocational counselor should familiarize himself [sic] in a high degree with industrial knowledge" (p. 46). This included "lists and classifications of industries and vocations, the conditions of success in the various vocations, and general information about industries" (p. 46). Parsons's advice is surprisingly contemporary. Now, as then, it is important for career counselors to have a solid understanding of the world of work (Drummond & Ryan, 1995; McDaniels & Gysbers, 1992).

This article reviews some of the similarities between Parsons's time and the present day and, not unexpectedly, some major differences. When data are not available for the time around 1909, other comparative data are used. The article concludes with suggestions for how contemporary counselors can gain more knowledge about the increasingly complex working world and, in turn, offer more helpful skills and perspectives to their clients.

Overview of Century of Change

The latter half of the twentieth century was a time of tumultuous and confusing change for the entire world. Many Americans, however, have lost sight of the profound growing pains grow·ing pains
pl.n.
Pains in the limbs and joints of children or adolescents, frequently occurring at night and often attributed to rapid growth but arising from various unrelated causes.
 that the nation experienced in the first decade of the twentieth century. It was a time of great contrasts. The car, the airplane, and the subway were invented, yet child labor child labor, use of the young as workers in factories, farms, and mines. Child labor was first recognized as a social problem with the introduction of the factory system in late 18th-century Great Britain.  was legal, and women were not allowed to vote. Technology and machines were making work less drudged and difficult, yet giant, airless factories provided deplorable working conditions. It was a time that ushered in industrialization industrialization

Process of converting to a socioeconomic order in which industry is dominant. The changes that took place in Britain during the Industrial Revolution of the late 18th and 19th century led the way for the early industrializing nations of western Europe and
, urbanization, and immigration-three factors that would shape the world of work in America for the rest of the century. Surprisingly, perhaps, it was also a time that witnessed the first stirrings of modern globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 (Friedman, 2000). The next section of this article highlights some of the demographic and social changes that have occurred in this country in the past 100 years.

Demographic Changes

Since Parsons's time, the U.S. population has almost tripled, from 92 million in 1910 to 270 million in 1998 (Bureau of the Census, 1961; Primedia Reference Inc., 1998). By the year 2050, the population is expected to quadruple and reach 394 million (Molitor, 1998). In 1910, there were 31 persons per square mile of U.S. land (Shifflett, 1966). This is projected to increase to 131 persons per square mile by 2050 (Molitor, 1998). The population also changed from rural to urban dwellers. In 1910, 60% of the population lived in rural areas, and 40% lived in urban areas. In 1998, those figures were 25% and 75%, respectively (Bureau f the Census, 1961; Primedia, 1998).

People have moved west. In 1900, the most populous states were: New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Pennsylvania, Illinois, Ohio, and Missouri (Bowen, 1969). Ninety years later, only two states-New York and Illinois--were still among the most populous, joined by California, Texas, and Florida (Primedia, 1998). In fact, with the exception of Georgia, the fastest growing states in the United States are western or southwestern. Nevada is the fastest growing state, with a projected 27% increase in population from 1990-2000 (Bureau of the Census, 1996). By the year 2050, it is estimated that 3 out of 10 Americans will live in California, Texas, and Florida (Adler, 1998).

The U.S. population is also aging. In 1910, the median age was 24; in 1998, it was 35. By 2050, it is expected to be 38 (Molitor, 1998; Primedia, 1998). The population is aging, in part, because people are living longer. In 1910, the average life expectancy Life Expectancy

1. The age until which a person is expected to live.

2. The remaining number of years an individual is expected to live, based on IRS issued life expectancy tables.
 for Whites was 50 years; for Blacks and other races, it was only 36 years. In contrast, in 1997 VVhites had a life expectancy of 77, and Blacks and other races had a life expectancy of 73 (Bureau of the Census, 1961; Primedia, 1998).

People in the U.S. are marrying later than they did a century ago; this is particularly so for women. In 1910, the median age at first marriage for women was 22; today it is 25. People are also having fewer children. In 1997, the U.S. birthrate birth·rate or birth rate
n.
The ratio of total live births to total population in a specified community or area over a specified period of time, often expressed as the number of live births per 1,000 of the population per year.
 was one half of what it was in 1910 (32 births per 1,000 people in 1910 vs. 15 in 1997). Consequently, people live in smaller households today, down from an average of 4.5 persons per household in 1910 to about 2.6 in 1997 (Bureau of the Census, 1961; Primedia, 1998).

Immigration immigration, entrance of a person (an alien) into a new country for the purpose of establishing permanent residence. Motives for immigration, like those for migration generally, are often economic, although religious or political factors may be very important.  and Racial or Ethnic Changes

The first decade of the twentieth century brought the largest number of immigrants ever into the United States--almost 9 million (Bureau of the Census, 1961). By 1910, one of every seven Americans had been born abroad (Thompkins, 1996). Although earlier immigrants to the United States had predominantly come from western and northern Europe, this wave came mostly from southern and eastern Europe--Italy, Austria-Hungary, and Russia (Shifflett, 1966). The changing demographic and cultural origin of immigrants would bring profound discrimination and poverty to many of them. Most of these immigrants were already poor when they arrived, and 29% did not have occupations. Of the rest, most were laborers of various sorts, and 1% were farmers, 1% were professionals, and less than 1% were service workers (Bureau of the Census, 1961).

In a parallel to the beginning of the twentieth century, the period between 1980 and 1990 saw the second largest wave of immigration, a little over 7 million people, in U.S. history (Kurian, 1994). In contrast to the first wave, most contemporary immigrants were (and continue to be) from Latin and Asian countries such as Mexico, Philippines, China, Cuba, Vietnam, India, Dominican Republic Dominican Republic (dəmĭn`ĭkən), republic (2005 est. pop. 8,950,000), 18,700 sq mi (48,442 sq km), West Indies, on the eastern two thirds of the island of Hispaniola. The capital and largest city is Santo Domingo. , El Salvador El Salvador (ĕl sälväthōr`), officially Republic of El Salvador, republic (2005 est. pop. 6,705,000), 8,260 sq mi (21,393 sq km), Central America. , and Korea (Primedia, 1998).

Consequently, the racial and ethnic composition of the United States has changed with changing patterns of immigrants. In 1910, 89% of the population was White, and 11% was Black. American Indian/Alaskan Natives and Asian/Pacific Islanders Islanders may refer to:
  • New York Islanders, a ice hockey team based in Uniondale, New York that plays on the National Hockey League (NHL).
  • Puerto Rico Islanders, a Puerto Rican soccer team in the USL First Division, that currently play their home games at Juan Ramon
 each made up less than 1% of the population (Bureau of the Census, 1961).

In 1998, the U.S. population was 71% White (expected to shrink to 51% by 2050), 13% Black, 11% Hispanic origin (this statistic does not consider "Hispanic peoples" to be White), 4% Asian/Pacific Islander, and 1% American Indian/Alaskan Native. By 2050, it is estimated that American minorities (including those of Hispanic origin) will constitute 49% of the U.S. population (Molitor, 1998; Primedia, 1998).

Education

In 1900, most children attended school for only a few years. Most of the nation's schools (66%) were rural, one-room schoolhouses. The teachers often had little education and were forced to teach students, who might range from 5 to 17 years of age, in a single classroom. In 1909, only 8% of the labor force had at least a high school diploma A high school diploma is a diploma awarded for the completion of high school. In the United States and Canada, it is considered the minimum education required for government jobs and higher education. An equivalent is the GED.  (Bureau of the Census, 1961). Today, that number is 90% (Primedia, 1998).

Only a few Americans went to college at the turn of the century. Today, about 25% of the population has completed a 4-year degree. Since the early 1980s, more women complete college than do men (Primedia, 1998).

The World of Work

Gender Distribution of the Workforce

About 25% of adult women worked in the occupational structure in 1900, and approximately 20% of the total labor force was female. However, in addition to taking care of their homes and large families, many poor women at the turn of the century also worked outside of the occupational structure, taking in laundry and doing other sorts of physical labor for more affluent families (Bureau of the Census, 1961; Thompkins, 1996).

The workforce was more segregated by gender in 1909 than it is today. Men held most of the professional jobs (e.g., medicine, engineering, law) and worked in other high paid areas such as in transportation and skilled trades. Women, in contrast, were concentrated into low-wage/low-prestige occupations such as agricultural labor, teaching, domestic service, waiting tables, and child care. Women who worked in industry were paid less than men were for the same jobs (Shifflett, 1966; Thompkins, 1996).

As the economy expanded with the rise of industrialism in·dus·tri·al·ism  
n.
An economic and social system based on the development of large-scale industries and marked by the production of large quantities of inexpensive manufactured goods and the concentration of employment in urban factories.
, new work opportunities opened up for middle-class White men. For example, in the 1800s, the census recorded only the occupation of "clerk." By the turn of the century, this was expanded to include "bookkeeper, accountant, sales clerk sales clerk n (US) → dependiente/a m/f

sales clerk n (US) → commesso/a 
, stenographer An individual who records court proceedings either in shorthand or through the use of a paper-punching device.

A court stenographer is an officer of the court and is generally considered to be a state or public official.
 ... and telegraph operator" (Shifflett, 1966, p. 64). The "typewriter" (typist), one of these new types of clerks (using a new invention New Invention may refer to:
  • New Invention, Shropshire, a village in South Shropshire, England.
  • New Invention, Walsall, a suburban village of Willenhall in the Metropolitan Borough of Walsall, England.
Did you mean?
  • Invention
), helped ease women into the formerly male-only, white-collar office. Although the original typewriters (and stenographers) were predominantly men, by 1930,92% of them were women (Shifflett, 1966).

Other occupations outside of farming and manufacturing were also on the rise. For example, professional nurses increased in number by more than 500% between 1900 and 1910. Many of the new occupations required more education, and by 1900, 31 states had passed compulsory school attendance laws (Shifflett, 1966).

Today, American workers are increasingly women. In 1990, they constituted 45% of the labor force. Increasingly, married women with children work outside the home. In 1960, 19% of married women with school-aged children were in the labor market labor market A place where labor is exchanged for wages; an LM is defined by geography, education and technical expertise, occupation, licensure or certification requirements, and job experience . In 1990, that figure was 71% (Bureau of the Census, 1961; Primedia, 1998).

Wages and Hours

Wages varied widely in the 1900s, and, like today, there was a wide gap between the richest and the poorest Americans. A male manufacturing worker in 1900 could earn between $5.00 and $8.00 per week, depending on skill. A female textile worker would earn less, perhaps as little as $2.00 per week. In 1910, some of the highest paid industrial workers were clerks in manufacturing and steam railroads (average wage of $1,156 per year). The lowest paid were farm laborers (average wage of around $300 per year; Shifflett, 1966).

Across all occupations, the average annual family income in the United States Income in the United States is measured by the United States Department of Commerce either by household or individual. The differences between household and personal income is considerable since 42% of households, the majority of those in the top two quintiles with incomes  in 1900 was $800 (this includes any income generated by child labor). Unskilled workers faced particular hardships with their low wages because their incomes simply would not support their families, even if they worked 12 hours per day, every day of the year. This was one of the reasons that poor families had many children--child labor was seen as a way to help make ends meet (Shifflett, 1966; Thompkins, 1996).

As happens today, workers were displaced by technology a century ago, and employers did not hesitate to slash wages or lay off workers when this happened. New immigrants often took jobs with the lowest pay, thus displacing nonimmigrants in lean economic times. Obviously, this added to social unrest and prejudice (Thompkins, 1996). The contemporary parallel is the multinational corporation multinational corporation, business enterprise with manufacturing, sales, or service subsidiaries in one or more foreign countries, also known as a transnational or international corporation. These corporations originated early in the 20th cent. , which moves the factory wherever in the world the wages are lowest (cf. Whitman, 1999).

The average workweek in 1900 varied by industry, but most laborers worked 10-hour days, 6 days per week. It is interesting that in 1905, the U.S. Supreme Court ruled that limiting working hours, as New York had tried to do, was unconstitutional. However, in 1908, the Court reversed its stance for female employees, stating that they needed extra protection under the law due to their fragility and their biological role of childbearing (Thompkins, 1996).

Child Labor

Children were the most exploited workers at the turn of the century. Child labor was legal in 1900, and more than 250,000 children under the age of 15 worked in factories. Children's capacity for helping to stretch family income, especially among the very poor, led to widespread acceptance of their work on farms, in coal mines, and doing piecework piecework, work for which the laborer is paid on the basis of the amount of work done. The system is best adapted to standardized operations in which quantity is preferred to quality. Its advocates maintain that it pays the worker according to his ability. . In 1900, however, 28 states had some child-labor legislation) and by 1908, the first national child-labor law was passed (Shifflett, 1966; Thompkins, 1996).

Labor Unions and Reform

The labor union movement began with the Industrial Revolution of the mid-nineteenth century, and it was a formidable entity by the early 1900s (Shifflett, 1966). Unlike today, however, labor unions were not legal, and female workers and unskilled laborers were not welcome. Union wages were about 65% higher than nonunion nonunion /non·union/ (non-un´yun) failure of the ends of a fractured bone to unite.

non·un·ion
n.
The failure of a fractured bone to heal normally.
 wages; union pay averaged $.34 per hour versus $.15 per hour for nonunion pay (Thompkins, 1996).

Unions proliferated, partly because of unsafe working conditions. The United States had more industrial accidents than any other industrialized in·dus·tri·al·ize  
v. in·dus·tri·al·ized, in·dus·tri·al·iz·ing, in·dus·tri·al·iz·es

v.tr.
1. To develop industry in (a country or society, for example).

2.
 country at the turn of the century, killing 35,000 workers and maiming 500,000 others every year. This led to frequent incidents of labor unrest labor unrest n (US) → conflictividad f laboral , including long and deadly strikes. Despite the growing activism of unions, however, most workers in the early 1900s were nonunionized. Legislation was eventually passed between 1900 and 1910 that included such reforms as minimum wage, maximum working hours for women, and worker's compensation (Shifflett, 1966; Thompkins, 1996).

In general, unions are less important to most workers today. In 1955, approximately one third of the American labor force was unionized; by 1995, that number had dropped to 16%. The decline in U.S. unionization coincided with the decline in U.S. manufacturing and the increase in global competition (Whitman, 1999).

Unemployment

The only major economic depression of the first decade of the twentieth century occurred in 1907 and lasted about 1 year, and its impact is evident in unemployment rates of the time. In 1906, the U.S. unemployment rate was 1.7%; in 1908, it was 8% (Bureau of the Census, 1961). For most of the rest of the decade, however, it was "nominal," defined by economists as between 4% and 6% (Shifflett, 1966). The unemployment rate today is also nominal, about 4.5% (Bureau of Labor Statistics Bureau of Labor Statistics (BLS)

A research agency of the U.S. Department of Labor; it compiles statistics on hours of work, average hourly earnings, employment and unemployment, consumer prices and many other variables.
, 2001b).

The costs of unemployment have always been significant. In Parsons's day, when there were no social safety nets such as unemployment insurance, Medicaid, welfare, and food stamps, the loss of income from a major family breadwinner bread·win·ner  
n.
One whose earnings are the primary source of support for one's dependents.



bread·winning n.
 could be catastrophic. However, unemployment tended to be shorter lived. Ironically, the new world economy has produced more permanent, as opposed to temporary, layoffs, with 25% of today's displaced workers in the United States remaining unemployed for a year or more (Whitman, 1999).

From Farmer to Laborer to Clerk

The industrial revolution of the mid-nineteenth century had already begun to erode farming as an occupation by 1900. At the turn of the century, 38% of Americans worked in farm occupations; by 1960, that number had shrunk to 6%, and by 1996, less than 1% of U.S. workers were farmers (Bureau of Labor Statistics, 1999; Primedia, 1998). By the beginning of the twentieth century, the United States was considered a major industrial nation (Thompkins, 1996). Manufacturing jobs, however, have also shrunk from 27% of the labor market in 1920 to 13% in 1998, and this percentage is expected to decrease even more by 2008 (Bureau of Labor Statistics, 2001a; Primedia, 1998). By the late twentieth century, the largest industries were neither agriculture nor manufacturing-they were the service-producing industries, including transportation, wholesale and retail trade, finance, insurance, real estate, general services, and government. In 1998, these industries accounted for about 71% of jobs in the United States (Bureau of L abor Statistics, 2001a). In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke"
put differently
, the United States experienced an economic revolution in the late twentieth century as profound as the Industrial Revolution, of the nineteenth century.

Largest Employers

The birth of the giant corporation happened around the turn of the century. For example, from 1899 to 1909, the number of manufacturing businesses dropped by 50%, but the number of manufacturing workers increased. Some of the largest corporations in 1909 America are recognizable: U.S. Steel The United States Steel Corporation (NYSE: X) is an integrated steel producer with major production operations in the United States and Central Europe. The company is the world's seventh-largest steel producer ranked by sales (see list of steel producers). , Standard Oil, International Harvester International Harvester Company (IHC or IH; now Navistar International Corporation) was an agricultural machinery, construction equipment, vehicle, commercial truck, and household and commercial products manufacturer. , for example. Others are less so: Pullman Company and Central Leather (Bowen, 1969).

Of the top 10 in 1997, 4 were founded between 1902 and 1908: Ford, General Motors, Philip Morris, and Texaco (Primedia, 1998). The 1997 list, however, is already out of date. For example, one third of the Fortune 500 companies that existed in 1980 no longer existed (as independent corporations) in 1990, and one third of the 1990 Fortune 500 have been targeted for hostile takeovers (Whitman, 1999). It is a part of the everyday vocabulary to speak today of mergers, acquisitions, and takeovers--hostile or otherwise--and it is accepted with relative equanimity e·qua·nim·i·ty  
n.
The quality of being calm and even-tempered; composure.



[Latin aequanimit
 that the list of largest U.S. corporations may change from year to year.

Summary

Clearly, the Industrial Revolution had already begun to change the world of work when Parsons's (1909) model was first published. Perhaps this is why Parsons urged the reader to obtain "up-to-date" information about the world of work, "the kind that is found in current magazines and papers rather than books" (p. 46). This advice is still timely. The next section focuses on the modern world of work and the factors that make it radically different than it was a century ago.

The New World Economy

Although change was increasingly a part of life in Parsons's day, it was not the type of change experienced today. The world experienced a similar era of globalization from the mid-1800s to the latter 1920s, but it was based on falling transportation costs due to the invention of the railroad, steamship steamship, watercraft propelled by a steam engine or a steam turbine. Early Steam-powered Ships


Marquis Claude de Jouffroy d'Abbans is generally credited with the first experimentally successful application of steam power to navigation; in 1783 his
, and automobile. The world at that time was also dominated politically by Great Britain--the United States did not emerge as a world power until after World War I. Still, this period, in the words of Thomas Friedman Thomas Lauren Friedman, OBE (born July 20, 1953), is an American journalist. He is an op-ed contributor to The New York Times, whose column appears twice weekly and mainly addresses topics on foreign affairs. , "shrank the world from a size large to a size medium" (Friedman, 2000, p. xvii).

Today, the world is a size "small." The world of work today is a product of four forces that have revolutionized the way businesses and nation states operate: globalization of goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. , the collapse of communist states and the rise of American-style capitalism, domestic deregulation Deregulation

The reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry.

Notes:
Traditional areas that have been deregulated are the telephone and airline industries.
, and technological advances, particularly in information and telecommunications (Whitman, 1999). These four factors helped to shape the current American economy with its focus on providing information and services to the world. (For in-depth discussions of these factors, see Friedman, 2000; Naisbitt, 1984; Offerman & Gowing, 1990; Rifkin, 1995; Whitman, 1999.) Two of these factors, globalization and technology, are briefly illustrated in the next section. Changes in globalization and technology have, in turn, affected where and what kinds of jobs are available to workers; they have also contributed to a quality of instability in businesses. These additional factors are also discussed briefly as follows.

Globalization

Since 1970, there has been a rapid rise in international trade. For example, merchandise exports in the United States (as a share of tradable goods production) rose from 11% in 1960 to more than 31% in 1990 (Whitman, 1999). The globalization that occurred during Parsons's day was large, relative to its time, but it was miniscule min·is·cule  
adj.
Variant of minuscule.

Adj. 1. miniscule - very small; "a minuscule kitchen"; "a minuscule amount of rain fell"
minuscule
 compared with today's. In 1900, daily foreign exchange trading Foreign Exchange Trading or FX Trading, clients are able to hedge against, or speculate upon, changes in the exchange rate of two currencies. For example, a speculator can long EUR/USD in foreign exchange market in order to profit from capturing the appreciation of Euro against the  was measured in millions of dollars. In the early 1990s, it was measured in billions, and today it is measured in trillions of dollars per day, and rising (Friedman, 2000).

Unlike in Parsons's day, today's globalization is built around falling telecommunications costs (e.g., computers, webs, microchips, fiber optics fiber optics, transmission of digitized messages or information by light pulses along hair-thin glass fibers. Each fiber is surrounded by a cladding having a high index of refractance so that the light is internally reflected and travels the length of the fiber , satellites, the Internet). The profound outcome of this is that economies today can globalize glob·al·ize  
tr.v. glob·al·ized, glob·al·iz·ing, glob·al·iz·es
To make global or worldwide in scope or application.



glob
 services as well as goods. For example, Swissair moved its accounting division to India, where wages were cheaper. AOL's customer service center, which takes 12,000 calls per day from mostly U.S. customers, is in Manila (Friedman, 2000).

Globalization has produced enormous multinational corporations

Main article: multinational corporations

  • ABB
  • ABN-Amro
  • Accenture
  • Aditya Birla
  • Affiliated Computer Services Inc
  • Airbus
  • Allianz
  • Altria Group
  • American Express
  • Akzo Nobel
  • Apple Inc.
, some with yearly profits that exceed the gross national product of some countries and have the power to create and destroy local economies. Modern technology "erodes the borders and therefore the regulatory powers of the nation-state" (Whitman, 1999, p.22). In other words, technology and the rise of open markets provide the potential for corporations to stand toe to toe in to stand or carry the feet in such a way that the toes of either foot incline toward the other.

See also: Toe
 political and economic power with nations. Social cultures, national security, and the environment are also enormously affected by globalization, to the extent that traditional boundaries no longer exist between these entities. "This new system of globalization-in which walls between countries, markets, and disciplines are increasingly being blown away- constitutes a fundamentally new state of affairs" (Friedman, 2000, p. 23).

Where the Jobs Are

One interesting parallel between the first and last decades of the twentieth century is the large economic gulf between the rich and the poor in America (Shifflett, 1966; Thompkins, 1996; Whitman, 1999). In 1900, it was industrialization, but today it is the Information Age that has created economies with high tops and low bottoms. At the top today are the corporate giants (e.g., Ford, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Wal-Mart). They are relatively small in number-they make up less than 1% of all corporations-but they own over 70% of total corporate assets (Offermann & Gowing, 1990). At the bottom are the contingency workers without employee benefits and the minimum-wage, service-industry employees.

If career counselors' students and clients want entry-level jobs, their best bet is to look for work at the "bottom"-as a retail salesperson, cashier, truck driver, or clerk. These categories make up four out of the six occupations with the projected largest job growth through the year 2008 (Bureau of Labor Statistics, 2000b). The cashiers, clerks, and salespersons (the most plentiful jobs) will have the best chances for employment at McDonalds, Burger King, Bresler's Ice Cream, 7-11, and DariKing, the fastest growing franchises in the United States (Primedia, 1998). Career counselors' more qualified clients might hold out for a position as "system analyst" or "general manager or top executive," which round out the list of six top occupations (Bureau of Labor statistics, 2000b). However, it is perhaps more likely that students can move up the corporate ladder by accepting positions supervising cashiers, waitpersons, or clerks. The "fastest growing occupations," however, exist only in high technology and medic medic: see alfalfa.  al industries (Bureau of Labor Statistics, 2000a).

Instability in Businesses

The mergers and acquisitions that built the multinational corporate giants and franchises discussed earlier became commonplace in the 1980s and continue today. In addition, new businesses have experienced soaring increases since 1970, but many of these businesses are short-lived or are soon acquired by larger entities. Both of these trends underscore the instability in the workplace in America today, because each merger or acquisition typically results in a restructuring and "shakedown" in management. "Downsizing (1) Converting mainframe and mini-based systems to client/server LANs.

(2) To reduce equipment and associated costs by switching to a less-expensive system.

(jargon) downsizing
" and "outsourcing" are now common actions whereby upper management attempts to minimize cost and maximize profits, but they typically result in increased stress for workers who are left wondering, "Am I the next to go?" (Gowing, Kraft, & Quick, 1997). It is not surprising, then, that the average American stays on the same job for fewer than 4 years (Kurian, 1994).

Technological Revolution

There were almost 100,000 patents issued in the United States in 1990 (Kurian, 1994); technology today changes the world practically overnight. The Internet, in particular, has changed the world of work in every service industry, including retail sales, finance and banking, education, and health care. The impact of the Internet cannot be overstated o·ver·state  
tr.v. o·ver·stat·ed, o·ver·stat·ing, o·ver·states
To state in exaggerated terms. See Synonyms at exaggerate.



o
. It began in 1969, but until Congress passed legislation in 1991, it was not available to most people. The World Wide Web became available in 1992, and by 1998, 6 short years later, 70% of public schools had Internet access See how to access the Internet.  (Primedia, 1998).

It took radio 38 years to reach 50 million listeners; it took only 4 years for 50 million people to be connected to the Internet. Today, traffic on the Internet doubles every 100 days (Primedia, 1998). What future impact will this have on the labor market and the global economy? Unfortunately, the technology changes so rapidly that professional predictors (such as futurists) have no precedents on which to rely. A safe prediction is that rapid and unpredictable change will be the norm for the foreseeable future.

Implications for Counselors

It is perhaps useful to know that some of the forces shaping the modern world of work, such as massive immigration, industrial or technological revolution, and advances in transportation or communication actually started in Frank Parsons's day. In Parsons's (1909) original book, more than 25% of its contents were dedicated to a discussion of the world of work. Today, few textbooks or other counseling resources devote themselves to discussing the global world of work to the degree that Frank Parsons did, but contemporary researchers and practitioners still value the importance of knowledge of the world of work. For example, Isaacson and Brown (1993) stated, "Both helper and client need information about the present and future structure of the world-of-work as well as about likely change in the near and distant future" (p. 113). Understanding the world of work today is more challenging than it was in Parson's time because it is so much more complex. The following are five implications of these changes for couns elors, counselor educators, and counseling psychologists:

1. As practitioners and researchers, counselors need to better understand the forces that change the world of work. Contemporizing their knowledge requires that they incorporate information from other fields, such as macro-and microeconomics microeconomics

Study of the economic behaviour of individual consumers, firms, and industries and the distribution of total production and income among them. It considers individuals both as suppliers of land, labour, and capital and as the ultimate consumers of the final
, sociology, contemporary political science, history, and ecology into scholarship and practice. Resources that summarize contemporary "mega-trends" are most helpful for practitioners in the field (cf. Friedman, 2000; Gowing, Craft, & Quick, 1997; Whitman, 1999).

2. Textbooks and other sources of information for graduate students should devote more attention to their chapters on the changing world of work as well as contextual or sociological perspectives Sociological Perspectives is the official publication of the Pacific Sociological Association. It is a peer-reviewed quarterly journal published by University of California Press, in Berkeley, California. It was first published in 1957.  on work. In addition to textbooks, however, students and practitioners should be regularly reading publications such as The Wall Street Journal, Business Week, and U.S. News and World Report. These types of business-oriented publications can be relied on to provide up-to-date, timely information about the economy, new technologies that affect work, "hot" new industries, and other trends, thus making career practitioners better informed.

3. Junior and senior high school counselors and college career counselors should actively support students' use of the Internet for learning more about the world of work. Sites such as those sponsored by the U.S. government provide reliable statistics about work, workers, occupations in demand and in decline, and so on. In addition, students at this level can be exposed to some of the more complex issues associated with globalization, such as worldwide consumerism and its impact on the economy, globalization of capitalism, and the homogenization homogenization (həmŏj'ənəzā`shən), process in which a mixture is made uniform throughout. Generally this procedure involves reducing the size of the particles of one component of the mixture and dispersing them evenly  of culture.

4. Elementary school elementary school: see school.  counselors can help children begin to understand new issues such as "What is a job?" "Who is a worker?" "What and where is a workplace?" "How is it different (or the same) than some other place, such as home?" Elementary children can be encouraged to keep many possibilities for work in mind by exposing them to nontraditional workers (e.g., by age, gender, or race) who work in nontraditional jobs (e.g., male receptionists or female baggage handlers) and who work in nontraditional places (e.g., at home or by "telecommuting telecommuting, an arrangement by which people work at home using a computer and telephone, transmitting work material to a business office by means of a modem and telephone lines; it is also known as telework. ").

5. Counselors who work with young adult and adult clients might help their clients deal with the reality that the norm for the future worker will be a nonlinear, nonsingular, nontraditional, and possibly nonsecure career path. In other words, counselors need to help normalize normalize

to convert a set of data by, for example, converting them to logarithms or reciprocals so that their previous non-normal distribution is converted to a normal one.
 "change" for their clients. If this information is communicated to clients early, it can increase the fit between their career implementation steps (e.g., looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 work) and their career outcomes (e.g., finding something acceptable), as well as decrease their sense of failure when the "perfect," traditional career path does not readily materialize.

6. Counselors who work with workers and potential workers at all levels can focus their students and clients on acquiring attributes that are the most likely to help their students and clients weather the vicissitudes vicissitudes
Noun, pl

changes in circumstance or fortune [Latin vicis change]

vicissitudes nplvicisitudes fpl; peripecias fpl 
 of the world of work: high technical knowledge, broad-based experience, and a high level of social skills. These are the workers who are most likely to survive downsizing and to be valued and promoted during turbulent times (Goleman, 1998; Sonnentag, 1995).

7. Corporations do not make long-term commitments to their employees, so clients should be cautioned against making an emotional commitment to their employers. Instead, clients can be encouraged to see each job as an opportunity to gain knowledge, experience, and social skills, while also remaining on the lookout for in search of; looking for.

See also: Lookout
 new positions that might provide more opportunities or a higher quality of life (Pollan Pol´lan

n. 1. (Zool.) A lake whitefish (Coregonus pollan), native of Ireland. In appearance it resembles a herring.
 & Levine, 1997).

Summary

Ironically, it is possible that knowledge of the world of work today is even more important than it was when Frank Parsons developed his model. The best way for counselors to optimize their clients' coping skills for the future is to educate them about the realities of the world in which they hope to be successful.

This article has compared and contrasted information about the world of work in the first decade of the twentieth century with the last decade of the century, with the aim of providing an informational starting point Noun 1. starting point - earliest limiting point
terminus a quo

commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the
 for counselors who wish to update their knowledge of contemporary aspects of work. The implications of these data for counselors are that although the world of work is still responding to some trends initiated a century ago (such as globalization, immigration, equity concerns, technological advances), there are also exponential changes, and the world of work is not the same as it was even a decade ago. It is essential that career practitioners in all their varied work environments help clients understand this and prepare for the unpredictable--the twenty-first century of work.

Camille DeBell is an assistant professor in the School of Applied Health and Educational Psychology at Oklahoma State University Oklahoma State University, at Stillwater; land-grant and state supported; coeducational; chartered 1890, opened 1891 as Oklahoma Agricultural and Mechanical College, renamed 1957. , Stillwater. The author thanks Marilyn Montgomery, Nadya Fouad, and Kathy Kellum for their assistance. Correspondence regarding this article should he sent to Camille DeBell, School of Applied Health and Educational Psychology, Oklahoma State University, Stillwater, OK 74078.

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Author:DeBell, Camille
Publication:Career Development Quarterly
Geographic Code:1USA
Date:Sep 1, 2001
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