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Nike takes another step.


Much has been said recently of the necessity for Mexico's maquiladora ma·qui·la·do·ra  
n.
An assembly plant in Mexico, especially one along the border between the United States and Mexico, to which foreign materials and parts are shipped and from which the finished product is returned to the original market.
 industry to advance to the next stage, with the development of local providers. Nike Nike (nī`kē), in Greek religion and mythology, goddess of victory, daughter of Pallas and Styx. Often an attendant of Zeus or Athena, she also presided over all contests, athletic as well as military.  de Mexico has risen to the challenge.

For the past 18 months, the company has worked with the Secretary of Economy and the Chamber of the Footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs).  Industry of Guanajuato to implement the Development of Providers Program, which strives to produce footwear in Mexico using national supplies.

The good news is that Nike has already selected its first provider in the country: The company Quirelli, which will produce eight lines of leather sport shoes and will launch the footwear in 30 days.

The new strategy does not only serve to drive the local footwear industry, but also to combat piracy piracy, robbery committed or attempted on the high seas. It is distinguished from privateering in that the pirate holds no commission from and receives the protection of no nation but usually attacks vessels of all nations. . By employing local providers. Nike will have the flexibility to change its models faster, making shoes more difficult to replicate rep·li·cate
v.
1. To duplicate, copy, reproduce, or repeat.

2. To reproduce or make an exact copy or copies of genetic material, a cell, or an organism.

n.
A repetition of an experiment or a procedure.
, and to distribute them locally in under 24 hours.

Cristian Corsi, general director of Nike de Mexico, confirmed that the company invested about US$1.6 million in the project and that Nike will continue to look for new partners.

[ILLUSTRATION OMITTED]

--A.I.
COPYRIGHT 2005 American Chamber of Commerce of Mexico A.C.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Nike de Mexico chooses Quirelli
Author:de la Iglesia, Almudena
Publication:Business Mexico
Article Type:Brief Article
Geographic Code:1MEX
Date:Nov 1, 2005
Words:189
Previous Article:Another Chinese advance.(Technology Comforts Life comes to conquer Mexican market )(Brief Article)
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