Nike agrees to three-year deal with Campus Concepts to sponsor Nike college flag football on U.S. campuses.BALTIMORE--(BUSINESS WIRE)--May 27, 1997--Campus Concepts, the nation's leading diversified diversified (di·verˑ·s media company targeting the college market, has secured a three-year deal with Nike to serve as the official sponsor of intramural intramural /in·tra·mu·ral/ (-mu´r'l) within the wall of an organ. in·tra·mu·ral adj. Occurring or situated within the walls of a cavity or organ. flag football tournaments on 100 college campuses nationwide. Campus Concepts' contract with the National Intramural Recreational Sports Association (NIRSA NIRSA National Intramural-Recreational Sports Association (Oregon) ) enables the company to offer Nike the most comprehensive intramural and recreational sports sponsorship program available. The sponsorship of Nike College Flag Football is a key component of Nike's integrated marketing strategy, which focuses on the "authentic" college varsity athlete as well as the "authentic" college student athlete. More than 115,000 college students on 1,200 teams will participate in regular season play. "Campus Concepts' grassroots marketing approach works, because we're able to reach college students who are developing brand loyalties that will last a lifetime," explained Ian Leopold, president of Campus Concepts. "As a result of the sponsorship program, Nike will reach an estimated two million college students." During the next three years, Campus Concepts, NIRSA and Nike will further expand visibility for the program by promoting Nike College Flag Football through Campus Concepts. Nike also will expand the number of regional tournaments to 12, up from nine last year. The Nike National Invitational in·vi·ta·tion·al adj. Restricted to invited participants: an invitational golf tournament. n. An event, especially a sports tournament, restricted to invited participants. Adj. 1. Flag Football Championships will be held at the University of New Orleans History UNO was founded in 1958 as the New Orleans branch of Louisiana State University, originally as "Louisiana State University in New Orleans" or "LSUNO", but became more independent and changed the name to "University of New Orleans" in 1974. , and the championship teams will play a final exhibition game at the Super Dome dome, a roof circular or (rarely) elliptical in plan and usually hemispherical in form, placed over a circular, square, oblong, or polygonal space. Domes have been built with a wide variety of outlines and of various materials. prior to the NOKIA Sugar Bowl. "Nike has embraced the authentic student athlete by creating the premiere sporting event in flag football through the use of our program," explained Ian Leopold, president of Campus Concepts. "We expect participation in the Nike College Flag Football program to grow substantially during the next three years, because we're aggressively recruiting new schools to compete in the Nike regional tournaments." "Regional women's, men's and coed champions win a free trip to compete in the national championship," added Leopold. Campus Concepts recently signed a five-year, five sport contract with the NIRSA. As a result, Campus Concepts' innovative marketing program has been implemented on more than 200 U.S. college campuses, reaching the most desirable of the nations 18- to 24- year-olds through the number one extracurricular activity on college campuses -- intramural and recreational sports. Campus Concepts reaches more than three million college students creating one of the largest target groups for marketers seeking today's 18- to 24-year-olds. Lifestyle marketing with a grassroots approach makes their advertising and promotional vehicles indispensable to students by customizing programs for each campus. Intramural and recreational sports sponsorships, sampling programs, billboards and The UnOfficial un·of·fi·cial adj. Of or being a drug that is not listed in the United States Pharmacopeia or the National Formulary. Student Guide, the premier national college publication, are the key components of the marketing strategy. For more information or a brochure, please contact Campus Concepts, 312 North Charles St., Baltimore Baltimore, city (1990 pop. 736,014), N central Md., surrounded by but politically independent of Baltimore co., on the Patapsco River estuary, an arm of Chesapeake Bay; inc. 1745. , MD 21201, tel; 410/625-0044, fax; 410/625-0585 CONTACT: LobsenzStevens Inc., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Susanna Tully, 212/684-6300 x 374 |
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