Nightwing Entertainment Group to launch preview of MY PET TELEVISION NETWORK via Channel America.
The debut of MY PET TV's first-run programming is targeted towards the 50,000,000 + U.S. households that have at least one pet and spend an estimated $7.5 billion each year on pet food alone. MY PET TV's preview will be broadcast over the network in a one hour strip Monday through Friday, with a second run in a continuous five hour block on Saturdays. MY PET TV will be broadcast via AT&T's Telstar 402R, Transponder 19.
Channel America Television Network Inc., is a wholly owned subsidiary of EVRO Corp., a publicly traded company (NASDAQ:EVRO). Channel America is a 24 hour television network that provides syndicated and first-run programming and movies, with a current broadcast audience estimated to be over 35,000,000 U.S. households nationwide through its 85 affiliates. Allen Christopher, senior VP of Programming & Network Operations at Channel America, is quoted as saying "We believe that MY PET TV has a pre-sold viewing audience and will offer Channel America viewers a unique and entertaining sneak preview at what will most likely become one of the more popular, new cable channels."
NIGHTWING ENTERTAINMENT GROUP INC. is a fully integrated multimedia entertainment development company, whose primary focus is the production of entertainment and educational products for various niche markets. MY PET TELEVISION NETWORK is an operating subsidiary of Nightwing Entertainment Group Inc. Philip Cohen, Nightwing's president and CEO, is quoted as saying "MY PET TELEVISION NETWORK is positioned to be the premiere television network concept that will meet the needs and interests of pet owners and the animal welfare and animal medical communities."
MY PET TV was organized strategically with the Humane Society of the United States (HSUS) to provide viewers with informative, educational and entertaining coverage of animal issues. The HSUS is the largest animal protection organization in the nation, and addresses virtually every aspect of animal protection. Based in Washington, D.C., The HSUS has nine regional offices around the country and a constituent membership of more than 2.5 million animal protection supporters. One of the key elements of MY PET TV will be coordinating live disaster relief programming with The HSUS, which is recognized by the American Red Cross as an official disaster relief agency for animals, promoting disaster planning and providing assistance to animal victims of disasters. -0-
For more information, please call Monica Park, Suzanne Wilson or Richard Margulies, vice president financial public relations at CMI Public Relations Services Inc. at 908/225-1234, fax 908/225-1230 or Email: NYCMI@AOL.com. For immediate information via the CMI Corporate News Network Information Retrieval System, call 1-800-775-7583.
CONTACT: Monica Park, Suzanne Wilson or Richard Margulies
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|Date:||Jul 1, 1996|
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