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Nielsen Media Research.


Nielsen Media Research (NMR NMR: see magnetic resonance. ; New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
), a unit of VNU VNU Volontaires des Nations Unies (French)
VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch)
VNU Virtual Network User
 USA, has increased its minority interest in NetRatings Inc. (Milpitas, CA) to 54% relating to NetRatings' recently completed IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. . The investment was valued at $246 million. NetRatings gathers data regarding Internet user behavior, including both site and advertising activity. In March 1999, NMR and Net-Ratings launched Nielsen//NetRatings in the U.S. In related news, VNU said that 1999 restated earnings per share will increase by approximately 19%. Official 1999 results will be available on March 15.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Publisher
Geographic Code:1USA
Date:Jan 17, 2000
Words:87
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