Nielsen Media Research Deploys Systinet Registry for SOA; Business Service Registry Facilitates Discovery and Sharing of Application Components for Faster Service Delivery, Greater Economies through Reuse.

BURLINGTON, Mass. -- Systinet, the leading software provider of the foundation for SOA governance and lifecycle management, today announced that Nielsen Media Research, the world's leading provider of television audience measurement and related services, is deploying Systinet Registry 5.5 to rapidly leverage and reuse its existing applications and data assets. The Systinet Registry is a platform-independent, standards-compliant registry for describing, discovering, publishing, and invoking SOA business services. It is the most feature-complete SOA registry available today, becoming the "System-of-Record" for all SOA information.

With the Systinet Registry, Nielsen Media Research can locate and share interoperable building blocks for constructing applications. The company markets its television and radio audience research data measurement to local broadcasters, cable providers, as well as ad agencies looking to buy and sell on-air advertising and make programming decisions. The Systinet Registry offers visibility into existing Web services to facilitate sharing and integration across more than 20 custom research applications. Now developers looking to create new business services can look in the repository to discover other services and reuse components to speed time-to-market.

Nielsen Media Research's Local Products division produces more than 2 million reports a year across several hundred applications. At any given time, they may be asked to rerun reports on demand to analyze demographics from the past 10-15 years worth of viewer data.

"It was very difficult for us to expose business functional components to share and integrate across the different applications we were building," said Rick Romo, senior IT manager for Nielsen Media Research. "The Systinet Registry allows us to easily discover our services, so we can rapidly reuse functional pieces of code. With one central schema for our business logic, we can propagate changes without having to modify each application. This will have a profound impact on our ROI."

"Systinet's Support and Professional Services Teams are both well equipped and sought after for their expertise in the industry. The Systinet team was able to quickly add the Sybase database as part of their toolset for us. That made us extremely happy," added Romo.

The Systinet Registry also provides Nielsen Media Research with a faster and easier way to establish control of an SOA. The registry supports the entire business services lifecycle of an SOA, including compliance and approval tracking processes to ensure the integrity of service governance and policies.

"A business registry is the foundation of any SOA deployment," said Roman Stanek, founder and CSO for Systinet Corporation. "An SOA offers standardization and reuse of existing IT assets for meaningful productivity gains. But without associating metadata with your business services, there is no practical way to identify and reuse these business processes. The business service registry brings a level of visibility and control necessary to realize these benefits."

Systinet Registry is the only registry to fully support the latest UDDI V3 specification for broad interoperability and enterprise class deployments. It extends beyond full UDDI V3 compliance to include federation, security, data validation, and lifecycle services for change management and notification and quality of service management.

About Nielsen Media Research

Nielsen Media Research is the world's leading provider of television audience measurement and related services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets. Nielsen Media Research is owned by VNU, a global information and media company active in more than 100 countries, with headquarters in Haarlem, The Netherlands, and New York.

For more information, visit www.nielsenmedia.com.

About Systinet

Systinet is the leading software provider of the foundation for SOA governance and business service lifecycle management. Founded in 2000, Systinet's award-winning, proven, and standards-based products enable IT organizations to rapidly leverage existing technology investments, provide interoperability between heterogeneous systems, and better align business processes with IT. Customers receive the benefits of a simpler, faster, standards-based way to dramatically improve IT responsiveness and technology asset reuse, while maximizing the ROI for SOA. Systinet's customer base of over 150 Global 2000 clients includes Amazon.com, BMC Software, Interwoven, JP Morgan, Motorola, Defense Information Systems Agency (DISA), and SAIC. Headquartered in Burlington, Mass., Systinet is a privately held company with over 100 employees. www.systinet.com