Nielsen Launches a Flexible, Real Time Solution: Enterprise Reporting.

New approach delivers integrated market and consumer intelligence to clients from up-to-date sources through Nielsen Answers[TM]

SCHAUMBURG, Ill. -- Taking an important new step to provide every client with fast, convenient and personalized access to critical marketplace intelligence, The Nielsen Company today announced the launch in the U.S. of a unique reporting solution which sets a new standard for enterprise-wide reporting providing instantaneous access to reports leveraging Nielsen's comprehensive data sources.

Enterprise Reporting makes it easy for clients to deliver selected consumer and market information to their marketing, sales and general managers, using a common reporting system that is based on consistent, up-to-date data sources. The solution is available to clients through Nielsen Answers, a web-based strategic information management system.

"Enterprise Reporting offers companies unprecedented capability and flexibility to easily leverage best practices across the enterprise, using integrated information to make consistent decisions," said Russell Evans, vice president marketing, Nielsen Business Technology Solutions. "This is an industry-specific application built by industry experts."

Evans said clients can use Enterprise Reporting to draw upon a full range of Nielsen data sources to create reports that integrate all relevant information. Clients can provide their teams with reports that are aligned to business needs and consistent across different geographies, customers and product lines. Enterprise Reporting also provides a common foundation for more efficient and effective decision-making processes, Evans continued. "In this reporting solution, everyone is working from the same data sources, and everyone can easily find what they need to answer questions, collaborate with other team members and fulfill their assignments."

The solution offers multiple reporting options through one common web interface that can be accessed throughout the enterprise. Companies can choose from one of three solutions or a combination of solutions that best meet their needs:

* Dynamic Reporting provides clients with easy web access to information that is automatically updated behind the scenes. This provides the fastest possible access to the most current Nielsen data to run and share reports as desired.

* Managed Reporting provides a Nielsen-hosted solution for creating, updating and publishing high-volume reports on client-defined cycles.

* Collaborative Reporting provides clients with an enhanced capability to share standard reports and content across the enterprise.

"Enterprise Reporting provides instant, simple and secure access to the most up-to-date content," Evans said. "It's a great example of the steps we are taking to put the best information, analysis and advice into our clients' hands quickly and easily, so they can focus on the business solutions and decisions that will make their companies more successful."

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.