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Nielsen Appoints Client Advisory Committees for Its Anytime Anywhere Media Measurement (A2/M2) Initiative.

NEW YORK, Oct. 16 /PRNewswire/ -- Nielsen Media Research announced today the establishment of five new Client Advisory Committees to guide the company's Anytime Anywhere Media Measurement (A2/M2) initiatives. Along with the previously-developed Client Engagement Committee, the Committees will collaborate with Nielsen to provide valuable insight on the ongoing development and implementation of the initiatives.

A2/M2 will provide integrated, electronic measurement of television content across multiple media platforms, reflecting the transformation of the television industry into a multi-platform business. Announced by Nielsen in June, A2/M2 was developed in close consultation with clients. These advisory Committees will continue to assist Nielsen as it moves forward with the most extensive research and testing program in the company's history.

More than 200 clients volunteered to participate on the Advisory Committees and Nielsen selected nearly 90 representatives from all parts of the broadcasting, cable, and advertising industries. The Committees are expected to meet three times a year and will have their first meetings in the fourth quarter of 2006.

"Client consultation is critical to the ongoing development of our A2/M2 initiatives," said Susan Whiting, President and CEO of Nielsen Media Research. "We were gratified by the large number of clients who volunteered to join these committees. We were not able to accommodate all volunteers at this time but we plan to call on the services of any client who is willing to help. With A2/M2, Nielsen is reinventing television measurement and we will want extensive feedback and advice from clients every step of the way."
 The client advisory committees are:

 Integration of TV / Internet Measurement

 Shari Anne Brill Vice President, Director of Programming, Carat USA
 Cheryl Brink Vice President, Interactive Research & Analytics,
 Scripps
 Michele Buslik Sr. Vice President, Director, Media Research,
 TargetCast
 Patti Cohen Vice President, Research, CBS Television Stations
 Kathy Crawford President, Local Broadcast, MindShare
 Susan Cuccinello Sr. Vice President, Research, Television Bureau of
 Advertising
 Sari DeCesare Sr. Vice President, TV Network & Cable Entertainment
 Research, NBC Universal, Inc.
 Janice Finkel- Executive Vice President, Director of Local Broadcast
 Green Strategy, Initiative Media
 Ron Geraci Sr. Vice President, Research, MTV Networks
 Jim Lawenda Director, Consumer Communications, Novartis Consumer
 Health
 Steve Leblang Sr. Vice President, Strategic Planning & Research, FX
 Networks & Emerging Networks, Fox Cable Networks
 Pat Liguori Vice President, Research, ABC Owned TV Stations
 Kerry Moylan Vice President, Sales, Post Newsweek Stations
 Michael Propper Sr. Vice President, Turner Broadcasting System
 Van Riley Vice President, Research, America Online
 Matt Ross Corporate Research Director, Hearst-Argyle Television
 Ceril Shagrin Sr. Vice President, Corporate Research, Univision
 Communications, Inc.
 Jonathan Sims Vice President, Research, Comcast Spotlight
 Paul Smith Media Director, USA & Canada, Mars, Inc.
 Steve Sternberg Executive Vice President, Audience Analysis, MAGNA
 Global
 Charlene Weisler Sr. Vice President, Research, Rainbow Networks
 Jody Woodcock Sr. Vice President, Media Research, Starcom


 Electronic Measurement for Local Markets
 A/P 3.0 and Passive Tag Development (Markets 25 - 60)

 Beth Bachrach Vice President, Research, Univision Television Group
 Michael Borone Partner/Manager, Research & Marketplace Analysis,
 Mediaedge: CIA
 Jeff Boehme Sr. Vice President, Research & Marketing, National
 Cable Communications
 David Gunzerath Vice President, Research & Planning, National
 Association of Broadcasters
 David Gustafson Manager, Corporate Research, Cox Media
 Patricia Harris- Research Director, WSOC-TV/WAXN-TV
 Marsden
 Norman Hecht Chief Executive Officer, Research, Norman Hecht
 Research
 Kathleen Keefe Vice President, Sales, Hearst-Argyle Television
 Susan Knoll Vice President/Director of Research, Entravision
 Communications Corp.
 Lloyd Komesar Executive Vice President, Strategic Research, Buena
 Vista Television
 Phyllis Leibert Sr. Director, Research, Time Warner Media Sales,
 Corporate
 Shannon Pedersen Local Media Manager, Subway Restaurants
 Alan Picozzi Vice President/Director, Research, Petry Television,
 Inc.
 Bob Ramsey Vice President/General Manager, KSWB-TV
 Chris Rohrs President, Television Bureau of Advertising
 Art Salisch Sr. Director, Research, Comcast Spotlight
 Evelyn Sias Sr. Director, Research & Planning, MTV Networks
 Tina Silvestri Vice President, Research, NBC Television Stations
 John Spiropoulos Vice President/Group Research Director, MediaVest
 Dan Stein Vice President, Programming, Clear Channel Television


 Electronic Measurement for Local Markets
 Mailable Meter (Markets 60 - 125) and Solutions for Markets 126-210

 Dawn Abel Sr. Vice President, CBS Paramount Domestic Television
 Robin Armstrong Manager, Corporate Research, Insight Media Services
 Beverly Blacketer Hardee's Media Director, Lewis Advertising, Inc.
 Steve Burbank Manager, Marketing, Charter Media
 Raymond Cole President and CEO, Citadel Communications Company
 Kingsley Kelly Vice President/General Manager, KTVL-TV Freedom
 Broadcasting
 Tony Marinaro Director, Market Research, WTNH-TV, LIN TV Corp.
 Daniel McDonald Area Research Manager, South Central Area, Comcast
 Spotlight
 Susan Nathan Sr. Vice President, Director of Media Knowledge,
 Universal McCann
 Brad Nimmons Director, Broadcast Research, Media General Broadcast
 Group
 Diane Pizetoski Vice President, Ratings Methods, Norman Hecht Research
 Rita Scott Sr. Vice President/General Manager, WSCS-TV
 Cynthia Sher Director of Research, TeleRep
 Ira Sussman Vice President, Research & Insights, Cabletelevision
 Advertising Bureau
 James Williams- Research Director, Northeast Region, Time Warner Cable
 Ness


 Measurement of Out of Home Viewing

 Tim Brooks Executive Vice President, Research, Lifetime
 Television
 Artie Bulgrin Sr. Vice President, Research, ESPN
 Daniel Carlin Vice President, Programming & Research, WWOR-TV/WNYW-
 TV
 John Clifton Director of Broadcast Research, OMD
 Moira Coffey Sr. Vice President, Research, King World Productions
 Patrick Crakes Jr. Vice President, Research & Programming, FOX Sports
 Henry DeVault Sr. Vice President, Audience Analysis, ABC TV Network
 Lois Friedman Vice President, Research & Database Marketing, Madison
 Square Garden
 Richard Doutre Vice President/General Manager, Bay City Television
 Jones Inc.
 Jim Kite Executive Vice President, Research, Insights &
 Accountability, MediaVest
 Jim Lutton Vice President/General Manager, Barrington
 Broadcasting/WSTM-TV
 Tom O'Brien President/General Manager, KXAS-TV
 Alex Petrilli Research Services Director, KPIX-TV & KBCW-TV
 Alan Rovitzky Sr. Vice President, Director of Channel Insights,
 MediaCom
 Robyn Simburger Director, National & Local Media, Wendy's
 International, Inc.
 Jackie Todtman Director, Major Market Research, CBS Television
 Network


 Measurement of Viewing and Research on Personal Video Devices

 Gretchen Dible Research Director, KTLA-TV
 Bruce Goerlich Executive Vice President, Director of Strategic
 Resources, Zenith Optimedia
 Linda Gray President, Max Media of Montana
 Liz Huszarik Sr. Vice President, Media Research, Warner Bros.
 Mark Kaline Global Media Director, Ford Motor Company
 Nina Kantar Vice President, Director of Communications Analysis,
 MPG
 Michelle Kosmicki Research Manager, NET Television
 Nancy Lucas Corporate Vice President, Strategic Research &
 Audience Analysis, Turner Broadcasting System
 Joan McArthur Vice President, Research, CBS Paramount Domestic
 Television
 Judy Roberts Director, Data-Systems, Discovery Communications Inc.
 Peter Schultz Director of New Media, Cox Media
 Audrey Steele Sr. Vice President, Sales Research & Marketing, FOX
 Broadcasting Company
 Deborah Thomas Research Director, WAGA-TV
 Daniel Williams Director of Research, King Broadcasting


 About Nielsen Media Research



Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets.

Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. The group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.8 billion in 2004. VNU is listed on the Euronext Amsterdam stock exchange. For more information, please visit the VNU website at http://www.vnu.com/

CONTACT: Gary Holmes, +1-646-654-8975, for Nielsen Media Research

Web site: http://www.nielsenmedia.com/ http://www.vnu.com/
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