Nielsen Appoints Client Advisory Committees for Its Anytime Anywhere Media Measurement (A2/M2) Initiative.
A2/M2 will provide integrated, electronic measurement of television content across multiple media platforms, reflecting the transformation of the television industry into a multi-platform business. Announced by Nielsen in June, A2/M2 was developed in close consultation with clients. These advisory Committees will continue to assist Nielsen as it moves forward with the most extensive research and testing program in the company's history.
More than 200 clients volunteered to participate on the Advisory Committees and Nielsen selected nearly 90 representatives from all parts of the broadcasting, cable, and advertising industries. The Committees are expected to meet three times a year and will have their first meetings in the fourth quarter of 2006.
"Client consultation is critical to the ongoing development of our A2/M2 initiatives," said Susan Whiting, President and CEO of Nielsen Media Research. "We were gratified by the large number of clients who volunteered to join these committees. We were not able to accommodate all volunteers at this time but we plan to call on the services of any client who is willing to help. With A2/M2, Nielsen is reinventing television measurement and we will want extensive feedback and advice from clients every step of the way."
The client advisory committees are: Integration of TV / Internet Measurement Shari Anne Brill Vice President, Director of Programming, Carat USA Cheryl Brink Vice President, Interactive Research & Analytics, Scripps Michele Buslik Sr. Vice President, Director, Media Research, TargetCast Patti Cohen Vice President, Research, CBS Television Stations Kathy Crawford President, Local Broadcast, MindShare Susan Cuccinello Sr. Vice President, Research, Television Bureau of Advertising Sari DeCesare Sr. Vice President, TV Network & Cable Entertainment Research, NBC Universal, Inc. Janice Finkel- Executive Vice President, Director of Local Broadcast Green Strategy, Initiative Media Ron Geraci Sr. Vice President, Research, MTV Networks Jim Lawenda Director, Consumer Communications, Novartis Consumer Health Steve Leblang Sr. Vice President, Strategic Planning & Research, FX Networks & Emerging Networks, Fox Cable Networks Pat Liguori Vice President, Research, ABC Owned TV Stations Kerry Moylan Vice President, Sales, Post Newsweek Stations Michael Propper Sr. Vice President, Turner Broadcasting System Van Riley Vice President, Research, America Online Matt Ross Corporate Research Director, Hearst-Argyle Television Ceril Shagrin Sr. Vice President, Corporate Research, Univision Communications, Inc. Jonathan Sims Vice President, Research, Comcast Spotlight Paul Smith Media Director, USA & Canada, Mars, Inc. Steve Sternberg Executive Vice President, Audience Analysis, MAGNA Global Charlene Weisler Sr. Vice President, Research, Rainbow Networks Jody Woodcock Sr. Vice President, Media Research, Starcom Electronic Measurement for Local Markets A/P 3.0 and Passive Tag Development (Markets 25 - 60) Beth Bachrach Vice President, Research, Univision Television Group Michael Borone Partner/Manager, Research & Marketplace Analysis, Mediaedge: CIA Jeff Boehme Sr. Vice President, Research & Marketing, National Cable Communications David Gunzerath Vice President, Research & Planning, National Association of Broadcasters David Gustafson Manager, Corporate Research, Cox Media Patricia Harris- Research Director, WSOC-TV/WAXN-TV Marsden Norman Hecht Chief Executive Officer, Research, Norman Hecht Research Kathleen Keefe Vice President, Sales, Hearst-Argyle Television Susan Knoll Vice President/Director of Research, Entravision Communications Corp. Lloyd Komesar Executive Vice President, Strategic Research, Buena Vista Television Phyllis Leibert Sr. Director, Research, Time Warner Media Sales, Corporate Shannon Pedersen Local Media Manager, Subway Restaurants Alan Picozzi Vice President/Director, Research, Petry Television, Inc. Bob Ramsey Vice President/General Manager, KSWB-TV Chris Rohrs President, Television Bureau of Advertising Art Salisch Sr. Director, Research, Comcast Spotlight Evelyn Sias Sr. Director, Research & Planning, MTV Networks Tina Silvestri Vice President, Research, NBC Television Stations John Spiropoulos Vice President/Group Research Director, MediaVest Dan Stein Vice President, Programming, Clear Channel Television Electronic Measurement for Local Markets Mailable Meter (Markets 60 - 125) and Solutions for Markets 126-210 Dawn Abel Sr. Vice President, CBS Paramount Domestic Television Robin Armstrong Manager, Corporate Research, Insight Media Services Beverly Blacketer Hardee's Media Director, Lewis Advertising, Inc. Steve Burbank Manager, Marketing, Charter Media Raymond Cole President and CEO, Citadel Communications Company Kingsley Kelly Vice President/General Manager, KTVL-TV Freedom Broadcasting Tony Marinaro Director, Market Research, WTNH-TV, LIN TV Corp. Daniel McDonald Area Research Manager, South Central Area, Comcast Spotlight Susan Nathan Sr. Vice President, Director of Media Knowledge, Universal McCann Brad Nimmons Director, Broadcast Research, Media General Broadcast Group Diane Pizetoski Vice President, Ratings Methods, Norman Hecht Research Rita Scott Sr. Vice President/General Manager, WSCS-TV Cynthia Sher Director of Research, TeleRep Ira Sussman Vice President, Research & Insights, Cabletelevision Advertising Bureau James Williams- Research Director, Northeast Region, Time Warner Cable Ness Measurement of Out of Home Viewing Tim Brooks Executive Vice President, Research, Lifetime Television Artie Bulgrin Sr. Vice President, Research, ESPN Daniel Carlin Vice President, Programming & Research, WWOR-TV/WNYW- TV John Clifton Director of Broadcast Research, OMD Moira Coffey Sr. Vice President, Research, King World Productions Patrick Crakes Jr. Vice President, Research & Programming, FOX Sports Henry DeVault Sr. Vice President, Audience Analysis, ABC TV Network Lois Friedman Vice President, Research & Database Marketing, Madison Square Garden Richard Doutre Vice President/General Manager, Bay City Television Jones Inc. Jim Kite Executive Vice President, Research, Insights & Accountability, MediaVest Jim Lutton Vice President/General Manager, Barrington Broadcasting/WSTM-TV Tom O'Brien President/General Manager, KXAS-TV Alex Petrilli Research Services Director, KPIX-TV & KBCW-TV Alan Rovitzky Sr. Vice President, Director of Channel Insights, MediaCom Robyn Simburger Director, National & Local Media, Wendy's International, Inc. Jackie Todtman Director, Major Market Research, CBS Television Network Measurement of Viewing and Research on Personal Video Devices Gretchen Dible Research Director, KTLA-TV Bruce Goerlich Executive Vice President, Director of Strategic Resources, Zenith Optimedia Linda Gray President, Max Media of Montana Liz Huszarik Sr. Vice President, Media Research, Warner Bros. Mark Kaline Global Media Director, Ford Motor Company Nina Kantar Vice President, Director of Communications Analysis, MPG Michelle Kosmicki Research Manager, NET Television Nancy Lucas Corporate Vice President, Strategic Research & Audience Analysis, Turner Broadcasting System Joan McArthur Vice President, Research, CBS Paramount Domestic Television Judy Roberts Director, Data-Systems, Discovery Communications Inc. Peter Schultz Director of New Media, Cox Media Audrey Steele Sr. Vice President, Sales Research & Marketing, FOX Broadcasting Company Deborah Thomas Research Director, WAGA-TV Daniel Williams Director of Research, King Broadcasting About Nielsen Media Research
Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets.
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