Nielsen//NetRatings Releases May International Data Showing Male Surfers Dominate Global Activity.Business Editors & Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Writers STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn.--(BUSINESS WIRE)--July 6, 2000 Female Audience Represents Significant Marketing Opportunity Nielsen//NetRatings, the fastest growing Internet audience measurement service in the industry, today reported May data for Australia Australia (ôstrāl`yə), smallest continent, between the Indian and Pacific oceans. With the island state of Tasmania to the south, the continent makes up the Commonwealth of Australia, a federal parliamentary state (2005 est. pop. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. , New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore Singapore (sĭng`gəpôr, sĭng`ə–, sĭng'gəpôr`), officially Republic of Singapore, republic (2005 est. pop. 4,426,000), 240 sq mi (625 sq km). and the United Kingdom, showing that the demographic split in overseas surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. remains heavily weighted towards males, creating significant opportunities for marketers targeting females. Nielsen//NetRatings is a service provided by ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. eRatings.com (a venture between ACNielsen Corp., NYSE NYSE See: New York Stock Exchange : ART and NetRatings, Inc., Nasdaq: NTRT), Nielsen Noun 1. Nielsen - Danish composer (1865-1931) Carl August Nielsen, Carl Nielsen Media Research and NetRatings, Inc. The continued dominance of overseas Internet activity by male surfers
The format for each entry is:
Table 1. Nielsen//NetRatings
Male/Female Internet Audience Ratio, May 2000
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Country Male Female Average Time Average Time
Composition Composition Spent Per Spent Per
% % Month: Male Month: Female
-------------- ----------- ----------- ------------ --------------
Australia 54.87 45.13 8:01:41 5:57:08
-------------- ----------- ----------- ------------ --------------
Ireland 55.20 44.80 5:18:42 3:21:59
-------------- ----------- ----------- ------------ --------------
Singapore 57.57 42.43 7:23:38 4:30:18
-------------- ----------- ----------- ------------ --------------
New Zealand 52.33 47.67 8:46:29 6:00:07
-------------- ----------- ----------- ------------ --------------
United Kingdom 60.86 39.14 5:52:51 3:46:57
-------------- ----------- ----------- ------------ --------------
United States 49.25 50.75 9:54:57 8:18:26
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Source: Nielsen//NetRatings, May 2000
"The demographic split in the Internet audience in the US has evened out over the past 18 months," said Sean Kaldor, vice president of E-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , NetRatings. "The female audience in the US is primarily visiting shopping sites, such as jcpenney.com, and spiegel Noun 1. spiegel - pig iron containing manganese; used as a deoxidizing agent and to raise the manganese content in making steel spiegel iron, spiegeleisen pig iron - crude iron tapped from a blast furnace .com, home sites, such as hgtv.com, or general interest sites like oprah.com. Overseas, the female audience is still primarily visiting portals like ninemsn ninemsn is an Australian 50/50 joint venture between Microsoft and PBL Media. It effectively acts as the website for both the Nine Network and MSN, and is one of Australia's most popular websites. .com.au in Australia, or msn.com in New Zealand, Ireland and the UK. Marketers looking to target female audiences can interpret this activity to mean that females outside the US are still searching for sites they can visit and re-visit for information pertinent PERTINENT, evidence. Those facts which tend to prove the allegations of the party offering them, are called pertinent; those which have no such tendency are called impertinent, 8 Toull. n. 22. By pertinent is also meant that which belongs. Willes, 319. to their daily lives." Kaldor also noted that in general, US home users are narrowing their preferred Web sites while non-US home users remain open to a world of offerings. "Americans visited an average of only 10 sites in the past month," he said. "By contrast, even though other nations consistently spent less time online, they visited up to twice as many sites. For example, Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f in the UK went to 16 sites while New Zealanders This is a list of well-known people associated with New Zealand. Art A
adj indicates that a condition permeates the entire development of the individual. basis than in the US." Reflecting the window shopping tendencies of non-US Internet users, the top Internet domains in May showed continued leadership from Yahoo! and MSN (see Table 2).
Table 2. Nielsen//NetRatings Top Five Sites by Domain(a), May 2000
AUSTRALIA, May 2000
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Domain Unique Audience Time Per Person
(hrs:min:sec)
----------------------------------------------------------------------
msn.com 1,613,738 0:35:35
----------------------------------------------------------------------
Yahoo.com 1,140,546 0:41:53
----------------------------------------------------------------------
Passport.com 1,131,180 0:12:24
----------------------------------------------------------------------
Ninemsn.com.au 939,894 0:17:42
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Geocities.com 830,103 0:08:36
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IRELAND, May 2000
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Domain Unique Audience Time Per Person
(hrs:min:sec)
----------------------------------------------------------------------
Yahoo.com 159,972 0:30:11
----------------------------------------------------------------------
msn.com 157,974 0:28:27
----------------------------------------------------------------------
Eircom.net 111,245 0:15:54
----------------------------------------------------------------------
Passport.com 105,489 0:09:17
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Microsoft.com 85,890 0:05:07
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SINGAPORE, May 2000
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Domain Unique Audience Time Per Person
(hrs:min:sec)
----------------------------------------------------------------------
Yahoo.com 247,882 0:25:48
----------------------------------------------------------------------
msn.com 221,436 0:31:43
----------------------------------------------------------------------
Pacfusion.com 184,827 0:10:07
----------------------------------------------------------------------
Passport.com 180,660 0:08:29
----------------------------------------------------------------------
Singnet.com.sg 130,388 0:08:31
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NEW ZEALAND, May 2000
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Domain Unique Audience Time Per Person
(hrs:min:sec)
----------------------------------------------------------------------
msn.com 297,588 0:36:01
----------------------------------------------------------------------
Xtra.co.nz 216,939 0:09:28
----------------------------------------------------------------------
Yahoo.com 198,170 0:58:12
----------------------------------------------------------------------
Microsoft.com 160,266 0:09:16
----------------------------------------------------------------------
Passport.com 157,111 0:12:05
----------------------------------------------------------------------
UNITED KINGDOM, May 2000
----------------------------------------------------------------------
Domain Unique Audience Time Per Person
(hrs:min:sec)
----------------------------------------------------------------------
msn.com 2,988,629 0:22:23
----------------------------------------------------------------------
Yahoo.com 2,341,059 0:32:07
----------------------------------------------------------------------
Microsoft.com 1,956,665 0:08:16
----------------------------------------------------------------------
Yahoo.co.uk 1,746,317 0:16:22
----------------------------------------------------------------------
msn.co.uk 1,659,736 0:11:59
----------------------------------------------------------------------
Source: Nielsen//NetRatings, May 2000
(a) Note: A domain is a consolidation of multiple URLs
May results also showed that in the US, people with access to the Internet are far more likely to actually access the web than users overseas (see Table 3). "Over 60% of US consumers with home Internet access See how to access the Internet. go online in a typical month," Kaldor said. "By contrast, consumers in Singapore are half as likely to go online; only 32% use their Internet access in a typical month, while UK and Ireland home users are similarly stingy stin·gy adj. stin·gi·er, stin·gi·est 1. Giving or spending reluctantly. 2. Scanty or meager: a stingy meal; stingy with details about the past. , falling in at 45% and 44% respectively."
Table 3. Nielsen//NetRatings Average Internet Usage, May 2000
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United Australia Ireland New Singapore United
States Zealand Kingdom
----------------------------------------------------------------------
Number of Sessions
per Month 18 12 9 15 12 11
Number of Unique
Sites Visited 10 15 17 19 20 16
Page Views
per Month 662 436 361 429 495 386
Page Views per
Surfing Session 36 36 39 29 42 35
Time Spent
per Month 9:05:24 7:05:05 4:25:19 7:27:31 6:09:31 5:02:36
Time Spent
During Surfing
Session 0:29:50 0:34:41 0:28:42 0:30:02 0:31:01 0:27:24
Duration of a
Page Viewed 0:00:50 0:00:58 0:00:44 0:01:02 0:00:44 0:00:47
Active Internet
Universe
(actually 82.7 3.5 8.8
surfed) million million 344,800 635,000 540,700 million
Current Internet
Universe Estimate
(those who had
access, but did
not necessarily 134.2 7.0 1.3 1.7 19.4
go online) million million 777,600 million million million
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Source: Nielsen//NetRatings, May 2000
About Nielsen//NetRatings Through strategic partnerships between NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings audience measurement service collects real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from more than 135,000 Internet users around the world. The U.S. panel sample currently consists of 57,000 at-home at-home n. also at home An informal reception in one's home. adj. 1. Being, occurring, or functioning in one's home: at-home workers; at-home care. 2. users and 8,000 at-work users. International panels are under development with over 70,000 at-home users currently being measured. These panels collectively represent the largest media research sample of Internet users in the industry. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings tracks the entire spectrum of Internet user behavior, leveraging proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in offering market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com. About ACNielsen eRatings.com ACNielsen eRatings.com is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (Nasdaq: NTRT). ACNielsen is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries, and NetRatings is the leading provider of Internet audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen eRatings.com is creating the first global service for tracking audiences, advertising and user activity on the Internet in more than 30 countries worldwide. About NetRatings, Inc. NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable its customers to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth in-depth adj. Detailed; thorough: an in-depth study. in-depth Adjective detailed or thorough: an in-depth analysis analyses. Forward Looking Statements: Certain statements contained herein are forward looking. These may be identified by the use of forward-looking words or phrases such as "anticipate," "believe," "expect," "could," "should," "plan," "estimated," "potential," "target," "aim" and "goal," among others. In connection with the "safe-harbor" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, ACNielsen and NetRatings are hereby identifying important factors that could cause actual results to differ materially from those contained in forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. made regarding the venture. Any such statement is qualified by reference to the following cautionary statement. Risks and uncertainties that may affect the operations, performance, development and results of the venture's business include: (i) the likely incurrence In`cur´rence n. 1. The act of incurring, bringing on, or subjecting one's self to (something troublesome or burdensome); as, the incurrence of guilt, debt, responsibility, etc. s> Noun 1. of significant losses by the venture while its business is being developed and the difficulty of forecasting future revenues and costs;(ii) the risk that a competing company's Internet audience measurement service will become the accepted standard for Internet audience measurement; (iii) the ability to successfully develop, promote and maintain the Nielsen//NetRatings brand; (iv) the effects on demand for the venture's products and services if the use of the Internet does not continue to grow; (v) the effect that governmental regulation of the Internet could have on the growth of the Internet; (vi) the ability to successfully respond to rapid technological change, including the uncertainties surrounding sur·round tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. the emergence of new Internet See Web 2.0 and Internet2. access devices; (vii) the risks associated with international development of the Internet ratings service Ratings Service A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. , including effecting necessary changes to the existing software to accommodate language and other differences in the jurisdictions in which the venture will operate and the effect of laws and regulatory requirements Regulatory requirements are part of the process of drug discovery and drug development. Regulatory requirements describe what is necessary for a new drug to be approved for marketing in any particular country. in such jurisdictions; (viii) the risks involved in collecting personal information from panelists, including the effect of privacy laws in the jurisdictions in which the venture will operate; (ix) the impact of foreign exchange rate fluctuations since so much of the venture's earnings will be generated abroad; (x) the risk of technical difficulties or service interruptions and the lack of a backup facility in the event of a systems failure at NetRatings' computer operations center The facility or location on an installation, base, or facility used by the commander to command, control, and coordinate all crisis activities. See also base defense operations center; command center. in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. ; and (xi) the uncertainties of litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. , including the IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. lawsuit lawsuit: see procedure; tort. against ACNielsen; as well as other risks and uncertainties that may be detailed from time to time in the Securities and Exchange Commission filings of the venture partners. Developments in any of the areas referred to above could cause the results of the venture to differ from projected results. ACNielsen and NetRatings caution that the foregoing list of important factors is not exclusive and they do not undertake to update any forward-looking statement that may be made from time to time regarding the venture. |
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