Printer Friendly
The Free Library
14,679,288 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Nielsen//NetRatings Releases Expanded Global Internet Index; Coverage of Internet Audiences Reaches 18 Countries.


Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--Dec. 1, 2000

Global portal providers retained their leading positions on the latest Nielsen//NetRatings global Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 index, which was released today.

Nielsen//NetRatings, the world's largest and fastest growing Internet audience measurement service, is produced by ACNielsen eRatings.com (a venture between ACNielsen Corp., NYSE NYSE

See: New York Stock Exchange
:ART and NetRatings, Inc., Nasdaq: NTRT), Nielsen Media Research and NetRatings, Inc.

With the addition of information from the Netherlands this month, Nielsen//NetRatings now reports on Internet audiences and advertising in 18 countries worldwide, representing more than 80 percent of the global Internet audience universe. New data from the Netherlands for the global index was added to existing coverage in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Japan, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Brazil, Germany, the UK, Ireland, Sweden, Denmark, Norway, Finland, France and Italy. The total estimated Internet audience universe in these countries is nearly 300 million individuals.

The rankings of Internet usage for the month of October show gains for Web properties, including Amazon, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion.  Networks, eUniverse Network, Napster and RJB RJB Radio Jura Bernois SA (Switzerland)  Telecom. CNET, which rose 8 places on the Index, and Napster, which gained 23 places, showed especially strong growth in Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks.  during the month (see Table 1.)


Nielsen//NetRatings Global Internet Index

Table 1. Top 25 Web Properties, At-Home, October 2000

Rank By     Change in                                           Time Per
 Unique      Rank vs.       Property       Unique Audience       Person
Audience     Sept 00
------------------------------------------------------------------------
   1            -            Yahoo!          84,882,000          0:58:47
------------------------------------------------------------------------
   2            -         AOL Websites       72,866,000          0:26:27
------------------------------------------------------------------------
   3            -             MSN            67,926,000          0:47:37
------------------------------------------------------------------------
   4           +1        Lycos Network       45,570,000          0:16:18
------------------------------------------------------------------------
   5           -1           Microsoft        44,288,000          0:07:22
------------------------------------------------------------------------
   6            -         Excite@Home        33,265,000          0:26:32
------------------------------------------------------------------------
   7            - Walt Disney Internet Group 25,119,000          0:20:28
------------------------------------------------------------------------
   8            -          AltaVista         21,926,000          0:13:23
------------------------------------------------------------------------
   9            -  About The Human Internet  20,276,000          0:09:09
------------------------------------------------------------------------
   10          +2            Amazon          18,994,000          0:11:59
------------------------------------------------------------------------
   11           -         NBC Internet       18,929,000          0:09:41
------------------------------------------------------------------------
   12          -2          Time Warner       18,757,000          0:14:27
------------------------------------------------------------------------
   13          +8         CNET Networks      16,648,000          0:10:15
------------------------------------------------------------------------
   14          -1             Ebay           14,952,000          1:36:25
------------------------------------------------------------------------
   15          -1          FortuneCity       14,361,000          0:04:44
------------------------------------------------------------------------
   16          -1         Real Networks      13,627,000          0:05:37
------------------------------------------------------------------------
   17           -           LookSmart        13,180,000          0:07:25
------------------------------------------------------------------------
   18          +1       eUniverse Network    13,101,000          0:16:14
------------------------------------------------------------------------
   19          -1             Go2Net         13,086,000          0:10:22
------------------------------------------------------------------------
   20           -          Ask Jeeves        12,825,000          0:09:24
------------------------------------------------------------------------
   21          -5           Macromedia       11,556,000          0:04:46
------------------------------------------------------------------------
   22         +23            Napster.        11,322,000          0:10:50
------------------------------------------------------------------------
   23           -           Sony Online       9,551,000          0:13:40
------------------------------------------------------------------------
   24           -       American Greetings    9,167,000          0:11:33
------------------------------------------------------------------------
   25          +2           RJB Telcom        9,068,000          0:04:37
------------------------------------------------------------------------
Source: Nielsen//NetRatings


CNET's acquisition of ZDNet helped drive its traffic up, said David Day David Day may refer to the following persons:
  • David Day (Canadian writer), author from British Columbia
  • David Day (historian), Australian historian
, director of analytics, ACNielsen eRatings.com, but Napster's success can be attributed to other factors. "Napster's remarkable growth, even in the face of legal difficulties, is testimony to the appeal of Peer-To-Peer, genuinely interactive sites," Day said. "Entertainment sites in general have the potential to do well at this time of year, with more indoor leisure time available to net surfers An individual who regularly accesses the Internet. . Uproar, for example, an online gaming See gaming.  site which lies just outside the Top 25, gained 34 places this month on the rankings."

Yahoo!, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Websites and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory).  retained their positions as the top three global Web properties in October, while Lycos Networks moved into fourth place and knocked Microsoft down to fifth.

In addition, most measures of Internet usage by at-home users increased in October (see Table 2). "The rise in click rates for top banners suggests that talk of the death of banner advertising Banner Advertising

A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page

Notes:
For an example, just look at the top of a page on almost any popular web site.
 has been very premature," commented David Day. "At the same time, the duration of users' Internet sessions and their page views are holding steady. What this tells us is that Internet users Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
 are becoming more efficient as the medium matures, though they will still click through on the right offer.

"The European European

emanating from or pertaining to Europe.


European bat lyssavirus
see lyssavirus.

European beech tree
fagussylvaticus.

European blastomycosis
see cryptococcosis.
 online market is still driving this growth," Day added, "and as the market matures we can expect further convergence of the European and US numbers."


Nielsen//NetRatings Global Internet Index

Table 2. Average Usage, At-Home, October 2000

Average Usage                  October-00     September-00    % Change
----------------------------------------------------------------------
Number of Sessions per Month           17               16         3.9
----------------------------------------------------------------------
Page Views per Month                  675              644         4.7
----------------------------------------------------------------------
Page Views per Surfing Session         40               40         1.9
----------------------------------------------------------------------
Time Spent per Month              8:40:15          8:23:29         3.3
----------------------------------------------------------------------
Time Spent During Surfing Session 0:30:56          0:30:39         0.9
----------------------------------------------------------------------
Duration of a Page viewed         0:00:46          0:00:47        -1.3
----------------------------------------------------------------------
Average Click Rate for Top Banners   0.51             0.46         9.7
----------------------------------------------------------------------
Total Internet Audience Sample    152,292          142,826         6.6
----------------------------------------------------------------------
Active Internet Universe      164,969,909      157,524,999         4.7
----------------------------------------------------------------------
Current Internet Universe
 Estimate                     299,017,227      288,321,951         3.7
----------------------------------------------------------------------
Source: Nielsen//NetRatings


About Nielsen//NetRatings

Through strategic partnerships between NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings audience measurement service collects real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided.

Some uses of this term confuse it with the term dynamic data.
 from more than 190,000 individuals with access to the Internet around the world. The U.S. panel sample currently consists of 62,000 individuals with Internet access See how to access the Internet.  at home and 8,000 individuals with Internet access at work. International panels are under development with over 120,000 individuals with access at home currently being measured in 18 countries, representing over 80 percent of global Internet browser See Web browser.  activity. These panels collectively represent the largest research sample of Internet users in the industry.

Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings tracks the entire spectrum of Internet user behavior, leveraging proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in offering market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com.

About ACNielsen eRatings.com

ACNielsen eRatings.com is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (Nasdaq: NTRT). ACNielsen is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries, and NetRatings is the leading provider of Internet audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen eRatings.com is creating the first global service for tracking audiences, advertising and user activity on the Internet in more than 30 countries worldwide.

About NetRatings, Inc.

NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable its customers to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses.

Forward Looking Statements: Certain statements contained herein are forward looking. These may be identified by the use of forward-looking words or phrases such as "anticipate," "believe," "expect," "could," "should," "plan," "estimated," "potential," "target," "aim" and "goal," among others. In connection with the "safe-harbor" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, ACNielsen and NetRatings are hereby identifying important factors that could cause actual results to differ materially from those contained in forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 made regarding the venture. Any such statement is qualified by reference to the following cautionary statement.

Risks and uncertainties that may affect the operations, performance, development and results of the venture's business include: (i) the likely incurrence In`cur´rence

n. 1. The act of incurring, bringing on, or subjecting one's self to (something troublesome or burdensome); as, the incurrence of guilt, debt, responsibility, etc. s>

Noun 1.
 of significant losses by the venture while its business is being developed and the difficulty of forecasting future revenues and costs; (ii) the risk that a competing company's Internet audience measurement service will become the accepted standard for Internet audience measurement; (iii) the ability to successfully develop, promote and maintain the Nielsen//NetRatings brand; (iv) the effects on demand for the venture's products and services if the use of the Internet does not continue to grow; (v) the effect that governmental regulation of the Internet could have on the growth of the Internet; (vi) the ability to successfully respond to rapid technological change, including the uncertainties surrounding sur·round  
tr.v. sur·round·ed, sur·round·ing, sur·rounds
1. To extend on all sides of simultaneously; encircle.

2. To enclose or confine on all sides so as to bar escape or outside communication.

n.
 the emergence of new Internet See Web 2.0 and Internet2.  access devices; (vii) the risks associated with international development of the Internet ratings service Ratings Service

A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends.
, including effecting necessary changes to the existing software to accommodate language and other differences in the jurisdictions in which the venture will operate and the effect of laws and regulatory requirements Regulatory requirements are part of the process of drug discovery and drug development. Regulatory requirements describe what is necessary for a new drug to be approved for marketing in any particular country.  in such jurisdictions; (viii) the risks involved in collecting personal information from panelists, including the effect of privacy laws in the jurisdictions in which the venture will operate; (ix) the impact of foreign exchange rate fluctuations since so much of the venture's earnings will be generated abroad; (x) the risk of technical difficulties or service interruptions and the lack of a backup facility in the event of a systems failure at NetRatings' computer operations center The facility or location on an installation, base, or facility used by the commander to command, control, and coordinate all crisis activities. See also base defense operations center; command center.  in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. ; and (xi) the uncertainties of litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, including the IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan.  lawsuit lawsuit: see procedure; tort.  against ACNielsen; as well as other risks and uncertainties that may be detailed from time to time in the Securities and Exchange Commission filings of the venture partners.

Developments in any of the areas referred to above could cause the results of the venture to differ from projected results. ACNielsen and NetRatings caution that the foregoing list of important factors is not exclusive and they do not undertake to update any forward-looking statement that may be made from time-to-time regarding the venture.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Dec 1, 2000
Words:1595
Previous Article:Horace Mann Educators Corporation Reports Regular Quarterly Dividend.
Next Article:Internet Commerce, United Natural Foods, Pathmark Stores, dELiA*s And e-SIM Conference Calls to be Broadcast On Investor Broadcast Network Over the...
Topics:



Related Articles
Nielsen//NetRatings Launches Global Internet Index.
Nielsen//NetRatings July Global Internet Index Finds E-Commerce Web Traffic Still Strong.
Olympic Sites Go for the Gold with Traffic Soaring the Day After Opening Ceremony, According to Nielsen//NetRatings.
Nielsen//NetRatings Adds Six Countries and Expands Global Leadership in Internet Measurement.
Nielsen//NetRatings Expands Global Internet Index to 17 Countries; Yahoo, AOL, MSN Retain Leadership With Global Internet Users.
Nielsen//NetRatings is Launched in the Netherlands.
News and Information Web Properties Lead Gains On Nielsen//NetRatings Global Internet Index.
South Korea and Taiwan Dominate Asian Internet Usage According to Nielsen//NetRatings.
Internet Universe Grows By 6.8 Million Individuals in March According to Nielsen//NetRatings Global Internet Index.
Vivendi Universal and InfoSpace Make Greatest Gains in Nielsen//NetRatings Global Internet Index.

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles