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Nickelodeon and JAKKS Expand Deal.


Malibu toy maker JAKKS Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance  Inc. and Nickelodeon have signed a long-term alliance to develop crafts, activity toys and stationery based on the programmers' characters and brands.

Terms were not disclosed, but the agreement is expected to run through 2003, expanding a previous deal between the two companies and covering virtually all properties from the Burbank cable station's current and future programming.

The licensing agreement involves JAKKS' Flying Colors Noun 1. flying colors - complete success; "they passed inspection with flying colors"
flying colours

success - an attainment that is successful; "his success in the marathon was unexpected"; "his new play was a great success"
 division and covers a dozen Nickelodeon properties including Rugrats, Blue's Clues Blue's Clues is a children's show about a dog named Blue. It features live action one on one on paper-cutout animation. The series follows a dog named Blue through her everyday life, providing small children with fun and education. The show airs on both Nick Jr. and Noggin. , SpongeBob SquarePants This article is about the series. For the title character, see SpongeBob SquarePants (character). For other uses, see SpongeBob SquarePants (disambiguation).
SpongeBob SquarePants is an Emmy-nominated American animated television series and media franchise.
, Rocket Power and the Nickelodeon brand.

Another product developed by the two companies is a slime-like play substance called Goooze, which was the No. 2 seller among all toys in the United States in the second half of last year.

JAKKS' Nickelodeon deal follows a 10year pact to develop action figures and video games for the World Wrestling Federation.

Besides product development, the alliance also involves JAKKS working with Nickelodeon on advertising, magazine, movies, television and online ventures aimed at promoting the brands. JAKKS also develops video games. for Nickelodeon in partnership with Calabasas-based THQ THQ Toy Headquarters
THQ Territorial Headquarters
THQ Tehsil Headquarters (Pakistan)
THQ The Holy Quran
THQ Theater Headquarters
 Inc.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:JAKKS Pacific Inc.
Comment:Nickelodeon and JAKKS Expand Deal.(JAKKS Pacific Inc.)
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 2, 2001
Words:178
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