Nickelodeon TV Movie Event 'Drake & Josh Go Hollywood' Kicks Off the New Year with Huge Ratings, Premiering to 5.4 Million Total Viewers.
Saturday and Sunday Encore Telecasts Combined Draw More Than 10 Million Total Viewers
NEW YORK, Jan. 10 /PRNewswire/ -- "Drake & Josh Go Hollywood," a TV movie event inspired by the hit TEENick series Drake & Josh, kicked off the New Year on Nickelodeon to top notch ratings. In its premiere on Friday, January 6 (8-9:30 p.m. ET/PT), it posted the highest ratings for a Nick TV movie in four years, and ranked as the second highest-rated TV movie with kids 6-11 and tweens 9-14 in Nickelodeon history. Earning 2.1 million tween 9-14 viewers, more than ABC's Rose Bowl (+34% higher in delivery; Rose Bowl drew 1.6 million T9-14), the event also drew 5.4 million total viewers (P2+).
"Drake & Josh Go Hollywood" will be distributed on DVD and VHS by Paramount Home Entertainment on January 31, 2006.
In its premiere telecast on Friday, among all demos, the Drake & Josh Movie earned triple digit ratings gains and was the highest-rated live action program among tweens on Nick in seven years. With kids 6-11, the show averaged a 12.9/2.5 million viewers, up +153% over last year's like time period. Tweens tuned in full force, drawing a 10.7 rating T9-14, +289% above last year. It was the highest-rated show overall with tweens on broadcast and cable so far in 2006. And with kids 2-11, the show averaged a 10.2/3.3 million, +108% above last year, marking the highest live action telecast among kids 2-11 on Nick in eight years.
Kids came back to Nickelodeon for the encore telecasts of "Drake & Josh Go Hollywood." Both Saturday (January 7, 8-9:30 p.m. ET/PT) and Sunday (January 8, 7-8:30 p.m. ET/PT) nights attracted more than 10 million total viewers (P2+) -- 5.3 million on Saturday and 4.9 million on Sunday. The repeat performance on Saturday also marked the highest live action telecast for kids 2-11 in 10 years on Nickelodeon, earning a 10.5/3.4 million K2-11, up +133% versus last year's like time period. With kids 6-11, the Sat. telecast scored a 13.3/2.6 million K6-11, up +122% rating; and a 10.1/2.0 million tweens 9-14, up +156%. Sunday evening's performance earned a 11.9/2.4 million kids 6-11, up +49% versus last year; 10.7/2.2 million tweens 9-14 up +54%; and 9.0/2.9 million kids 2-11, up +47%.
In "Drake & Josh Go Hollywood," (Drake Bell), Josh (Josh Peck) and their little sis Megan (Miranda Cosgrove) embark on a raucous adventure in Los Angeles, mixing comedy and a nail-biting encounter with counterfeiting thieves -- all while they race the clock en route to Drake's big show biz break on MTV's TRL.
Drake & Josh, which entered its third season in October and airs regularly with new episodes on Saturdays at 8:30 p.m. (ET/PT), ranks right behind Nickelodeon's Zoey 101 as broadcast and cable TV's second highest-rated live action show among tweens and is broadcast and cable's top rated live action series with kids 6-11 in fourth quarter 2005. Season three to date, the series is averaging a 5.9/1.2 million T9-14 rating, up +59% versus last year.*
The series and the TV movie come courtesy of executive producer/creator Dan Schneider (Zoey 101, The Amanda Show, All That, What I Like about You) and his Schneider's Bakery, Inc. Kids tune in to see singer-musician/ladies' man Drake routinely pull responsible Josh into shenanigans. As little sister Megan, Miranda Cosgrove always relishes hoodwinking them both. (Drake Bell and Miranda Cosgrove star in the November '05 feature-film release Yours, Mine and Ours from Paramount Pictures/Metro-Goldwyn-Mayer Pictures/ Nickelodeon Movies/Columbia Pictures.)
Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 89 million households and has been the number-one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.
*(Source: Nielsen Media Research - 4Q05 - K6-11 and T9-14 Rankers)
CONTACT: Joanna Roses, +1-212-846-7326; or Margo Zinberg 310-752-8207
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