Nickelodeon Networks.5 Marsha E. Williams has been promoted to senior vice president of research and planning at Nickelodeon Networks. A nine-year veteran of the company, Williams is credited with establishing Nickelodeon as the leader in information and research about kids. She is responsible for managing the Consumer Insights group for Nickelodeon and Nick Jr., which conducts all brand, programming and production, merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , online, and other corporate consumer research. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion