Nickelodeon & Viacom Consumer Products Awards Neopets Master Toy License to JAKKS Pacific.New Toy Line toy line n. Chiefly Southern U.S. The line used in a game of marbles. Converges with Online Play Experience for Fans of Neopets, the World's Original Youth-Focused Virtual World Neopets to Launch Key Quest, a New Multiplayer Gaming Two or more people playing a game and competing with each other via computer. Although traditional card games such as bridge and poker are played online, games with a large number of people (massively multiplayer) mix real players with simulated environments that turn the computer into a & Collecting Experience Linking the JAKKS Plush Line into the Expansive Neopian World MALIBU, Calif & NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- JAKKS Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :JAKK) and Nickelodeon & Viacom Consumer Products announced today that they have executed a domestic-based master toy licensing agreement to produce a wide array of products based on Neopets[R], - the largest global youth-focused virtual world. JAKKS Pacific was selected to create a full line of toys and merchandise that will capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the expansive virtual world, found at www.neopets.com, and its extraordinary collection of characters. In August, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. comScore MediaMetrix, Neopets had its highest month ever in total monthly unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. (US), drawing more than 5.9 million, a +50% increase over last year's like time period. Neopets.com remained the number-one tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] entertainment site in the US for average monthly time spent, with tweens clocking 2 hours and 33 minutes. "This is a very exciting deal for us," said Stephen Berman, President and COO, JAKKS Pacific, Inc. "Neopets is a remarkable property for kids and tweens. We know that members love collecting neopoints and other virtual items, and now they can collect Neopets products, as well. We plan to add engaging real world components to the already hugely popular virtual world of Neopia and maximize the deep online connection kids have with Neopets through a collectible roll-out strategy, which is one of JAKKS' core strengths. Neopets has all the makings of a great toy property." "Neopets continues to innovate. Our toy line with JAKKS will create new ways for kids to play and interact with the site in the months ahead," said Leigh Ann Brodsky, President, Nickelodeon & Viacom Consumer Products. "Consumer products based on the Neopets brand will continue to expand to mass retail in 2008 in categories including toys, electronics, apparel, accessories, books and videogames. We are thrilled to have a creative partner like JAKKS Pacific aboard as our master toy licensee." The JAKKS[TM] line will focus on plush Neopets toys from the vast portfolio of Neopets species and characters featured throughout the site. In addition, JAKKS' agreement covers action figures and accessories, playsets, Plug It In & Play TV Games[TM] interactive toys, as well as role-play products, vehicles, youth electronics, water toys, novelties, stationery products, kites, and craft activity toys. JAKKS' Neopets collectible plush products are expected to begin to hit retail shelves in early spring 2008, with figures, playsets and other Neopets products shipping to retailers nationwide for fall. JAKKS plush toys and other upcoming Neopets consumer products will converge and tie into a new multiplayer gaming and collecting experience, called "Neopets Key Quest". Plush toys will contain codes that allow kids to unlock virtual extensions of the toys to use as part of their Neopets Key Quest play experience. These virtual extensions will also be represented within a users' profile on www.neopets.com. "We continue to provide our audience with new ways to play through Neopets' multiplatform strategy," said Kyra Reppen, Senior Vice President and General Manager of Neopets. "The next step is to take Neopets, a digital first property, and expand into the consumer products arena. We're excited to launch Neopets Key Quest in conjunction with JAKKS' toy line, which will offer our fans a truly convergent play experience within the virtual world of Neopets. On Neopets, players create a Neopet to be their companion that they can dress and take care of while exploring the fantasy world of Neopia, rich with 54 species of Neopets, 16 lands and hundreds of characters, stories and plotlines. With more than 40 million global memberships, 200 games, an active virtual economy based on Neopoints, daily and weekly creativity contests, Neovision video player, discussion boards, quests and thousands of virtual items to collect, Neopets offers its audience an almost endless array of engaging activities. The site's recently launched its NC Mall, where users can buy premium items for their pets. Neopets is a global community, available in 11 languages, reaching nearly 12 million monthly unique visitors and logs over 300 million monthly game plays. (Neopets internal research) About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ:JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific[R], Play Along[R], Flying Colors Noun 1. flying colors - complete success; "they passed inspection with flying colors" flying colours success - an attainment that is successful; "his success in the marathon was unexpected"; "his new play was a great success" [R], Creative Designs International[TM], Road Champs[R], Child Guidance[R], Pentech[R], Trendmasters[R], Toymax[R], Funnoodle[R], Go Fly a Kite[R], Color Workshop[R], JAKKS Pets[TM] and Plug It In & Play TV Games[TM]. JAKKS and THQ THQ Toy Headquarters THQ Territorial Headquarters THQ Tehsil Headquarters (Pakistan) THQ The Holy Quran THQ Theater Headquarters Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment World Wrestling Entertainment, Inc. (WWE) is a publicly traded, privately controlled integrated media (focusing in television, Internet, and live events), and sports entertainment company dealing primarily in the professional wrestling industry, with major revenue sources video games See video game console. . For further information, visit www.jakkspacific.com. About Nickelodeon & Viacom Consumer Products Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants This article is about the series. For the title character, see SpongeBob SquarePants (character). For other uses, see SpongeBob SquarePants (disambiguation). SpongeBob SquarePants is an Emmy-nominated American animated television series and media franchise. and Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. , and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV. Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE NYSE See: New York Stock Exchange :VIA)(NYSE:VIA.B). About Neopets Neopets is part of the Nickelodeon/MTVN Kids and Family Group community of sites, which includes Nicktropolis, Nick.com/metv, Nick.com, Nickjr.com, Nick Arcade, Nick-at-nite.com, Quizilla, The-N.com, Noggin nog·gin n. 1. A small mug or cup. 2. A unit of liquid measure equal to one quarter of a pint. 3. Slang The human head. [Origin unknown. .com, Neopets, ParentsConnect, GoCityKids, AddictingGames and Shockwave. This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. (c) JAKKS Pacific, Inc. All Right Reserved. |
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