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Nickelodeon's Wild And Crazy Kids Activity Zone Hits The Road in Support of Healthy Children; CDC, Nickelodeon and Columbus Community Groups Partner in Local Event.


Business Editors

COLUMBUS, Ohio--(BUSINESS WIRE)--March 10, 2003

Wild and Crazy Kids Wild and Crazy Kids is a game show on Nickelodeon, that aired from 1990-1992, in which large teams, usually consisting entirely of children, participated in head-to-head physical challenges. It was hosted by Omar Gooding, Donnie Jeffcoat, and Annette Chavez.  are coming to your town! Nickelodeon in support of the U.S. Department of Health and Human Services' Centers for Disease Control and Prevention Centers for Disease Control and Prevention (CDC), agency of the U.S. Public Health Service since 1973, with headquarters in Atlanta; it was established in 1946 as the Communicable Disease Center.  (CDC See Control Data, century date change and Back Orifice.

CDC - Control Data Corporation
) - VERB.(TM) It's what you do. campaign will present a first-of-its-kind Wild and Crazy Kids Activity Zone Program. The Wild and Crazy Kids Activity Zone will premiere on March 19 at the Wexner Center for the Arts/Mershon Auditorium. More than 2,400 local youth from area schools and organizations will attend the event.

"Local schools and youth programs are coming together to bring the Wild and Crazy Kids program to Columbus," said Gary Serelson, Community Recreation Administrator. "We realize how important encouraging activity is to the health of young people and wanted to be sure Columbus youth were able to participate in this event."

Upcoming Wild and Crazy Kids Activity Zone Program cities include: Greenville, SC; and Washington, D.C.

The Wild and Crazy Kids Activity Zone program supports the VERB campaign, which promotes healthy behavior by encouraging physical activity among children, ages 9-13, and also discourages unhealthy, risky behaviors. Nickelodeon is helping VERB achieve this mission by creating exciting, interactive and empowering activities. By adapting the games and activities of the popular Nickelodeon TV series and adding a physical twist, the energy of the Wild and Crazy Kids Activity Zone will be nonstop.

In each city, young people from community-based organizations and schools will participate in a multi-day activity program including jumping rope, conserving water at home, playing Frisbee and soccer, and helping parents make healthy dinners. Each activity will help them to earn points toward the reward of a ticket to attend an exclusive performance of Wild & Crazy Kids Live.

Nickelodeon's Wild & Crazy Kids TV show and live event is hosted by Mati Moralejo Mati Moralejo is an actor and was a recurring personality on the Nickelodeon Games and Sports television network. He is regularly seen in 60 second featurettes highlighting lesser known sports from around the world called Global GAS. , who is also a roving reporter roving reporter nreporter volant

roving reporter nReporter(in) m(f) im Außendienst

roving reporter n
 for Nickelodeon's Game and Sports digital channel GAS. He brings the non-stop action of the popular TV series to towns across the country, with all of the games, stunts, color and mess children are...Wild & Crazy about. The interactive event takes children and adults up on stage to compete in a larger than life larg·er than life
adj.
Very impressive or imposing: "This is a person of surpassing integrity; a man of the utmost sincerity; somewhat larger than life" Joyce Carol Oates. 
 encounter to find truly wild and crazy kids.

"The Wild and Crazy Kids Activity Zone program is another first for Nickelodeon," says Stuart Rosenstein, vice-president of Nickelodeon Recreation and Live Theatricals. "We are so excited that thousands of young people are going to learn about and experience positive healthy behavior and be rewarded with an unforgettable live entertainment experience."

The integrated VERB. It's what you do. campaign uses advertising, marketing, events and partnership activities to ensure that campaign messages reach children whenever they are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 something positive to do. Through multicultural media partnerships, the campaign is designed to reach children in all socio-economic and ethnic backgrounds - including specific outreach for African Americans, Asian Americans/Pacific Islanders, Native Americans and Hispanic/Latinos.

The tween tween  
n.
A child between middle childhood and adolesence, usually between 8 and 12 years old.



[Blend of teen1 and between.]
 VERB Web site, www.VERBnow.com offers many interactive features that help children get active. It also incorporates fun games, interesting facts and easy-to-follow tips to get started. Plus, the site offers cool freebies such as printable stencils and stickers for VERB inspiration wherever children go. For more information about the campaign see www.cdc.gov/youthcampaign or visit the parent Web site at www.VERBparents.com.

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for children. It has built a diverse, global business by putting young people first in everything it does. The company includes television programming and production in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 85 million households and has been the number-one-rated basic-cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Local Organizations Support the VERB.(TM) It's what you do. Campaign

4-H Youth Development

Big Brothers, Big Sisters of America

Boys & Girls Club

Boy Scouts of America Noun 1. Boy Scouts of America - a corporation that operates through a national council that charters local councils all over the United States; the purpose is character building and citizenship training  

Camp Fire USA
''For the rock band, see Campfire Girls (band).


Camp Fire USA is a nationwide youth organization that began on March 17, 1910 as Camp Fire Girls. The organization has been co-ed since 1975 and has youth from pre-kindergarten through age 21.
 

Children of the Future

CIS Cis (sĭs), same as Kish (1.)


(1) (CompuServe Information Service) See CompuServe.

(2) (Card Information S
: Communities In Schools of Columbus

Columbus Inner-City Games

Columbus Ohio Kids Kamp Out Program

Columbus Parks and Recreation Department

Columbus School District

Columbus Youth Commission

Healthy Ohioans-Small Steps, Big Strides

Ohio Department of Health

Ohio Professionals for School-Age Care (OPSAC OPSAC Ohio Professionals for School Age Children (USA) )
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 10, 2003
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