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Nickelodeon's Wild And Crazy Kids Activity Zone Hits The Road in Support of Healthy Kids; CDC, Nickelodeon and Kansas City Community Groups Partner in Local Event.


Business Editors/Entertainment Editors

KANSAS CITY--(BUSINESS WIRE)--Oct. 15, 2002

Wild and Crazy Kids Wild and Crazy Kids is a game show on Nickelodeon, that aired from 1990-1992, in which large teams, usually consisting entirely of children, participated in head-to-head physical challenges. It was hosted by Omar Gooding, Donnie Jeffcoat, and Annette Chavez.  are coming to your town! Nickelodeon in support of the U.S. Department of Health and Human Services' Centers for Disease Control and Prevention Centers for Disease Control and Prevention (CDC), agency of the U.S. Public Health Service since 1973, with headquarters in Atlanta; it was established in 1946 as the Communicable Disease Center.  (CDC See Control Data, century date change and Back Orifice.

CDC - Control Data Corporation
) - VERB.(TM) It's what you do. campaign will present a first-of-its-kind Wild and Crazy Kids Activity Zone Program. The second Wild and Crazy Kids Activity Zone will premiere on October 30th at the Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850).  Midland Theatre The Midland Theatre is a 3,573-seat theater located in Kansas City, Missouri, USA.

It was built by Marcus Loew, completed in 1927, at a cost of $4 million and is the largest historic theater within 250 miles of the city. The Midland, designed by architect Thomas W.
. More than 4,000 local kids from area schools and organizations will attend the event and a special holdover hold·o·ver  
n.
One that is held over from an earlier time: a political advisor who was a holdover from the Reagan era; a family tradition that is a holdover from my grandparents' childhood.

Noun 1.
 performance.

"Over forty local schools and youth programs are coming together to bring the Wild and Crazy Kids program to Kansas City," said Mark Bowland, superintendent of recreation at the Kansas City Missouri Parks and Recreation Department. "We realize how important encouraging activity is to the health of young people and wanted to be sure Kansas City kids are among the first nine cities in the country to participate."

Upcoming Wild and Crazy Kids Activity Zone Program cities include: Spokane, WA; Miami, FL; Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA; Greenville, S.C.; Houston, TX; Columbus, OH; Green Bay, WI; and Washington, D.C.

The Wild and Crazy Kids Activity Zone program supports the VERB. It's what you do. campaign, which promotes healthy behavior by encouraging positive physical and prosocial activities among kids, ages 9-13, and also discourages unhealthy, risky behaviors. Nickelodeon is helping VERB achieve this mission by creating exciting, interactive and empowering activities. By adapting the games and activities of the popular Nickelodeon TV series and adding a physical and prosocial twist, the energy of the Wild and Crazy Kids Activity Zone will be nonstop.

In each city, kids from community-based organizations and schools will participate in a multi-day activity program including jumping rope, conserving water at home, playing Frisbee, playing soccer, and helping parents make healthy dinners. Each activity will help kids to earn points toward the reward of a ticket to attend an exclusive performance of Wild and Crazy Kids Live.

Nickelodeon's Wild and Crazy Kids TV show and live event is hosted by Mati Moralejo Mati Moralejo is an actor and was a recurring personality on the Nickelodeon Games and Sports television network. He is regularly seen in 60 second featurettes highlighting lesser known sports from around the world called Global GAS. , who is also a roving reporter roving reporter nreporter volant

roving reporter nReporter(in) m(f) im Außendienst

roving reporter n
 for Nickelodeon's Game and Sports digital channel GAS. He brings the non-stop action of the popular TV series to towns across the country, with all of the games, stunts, color and mess kids are...Wild and Crazy about. The interactive event takes kids and adults up on stage to compete in a larger than life larg·er than life
adj.
Very impressive or imposing: "This is a person of surpassing integrity; a man of the utmost sincerity; somewhat larger than life" Joyce Carol Oates. 
 encounter to find truly wild and crazy kids.

"The Wild and Crazy Kids Activity Zone program is another first for Nickelodeon," says Stuart Rosenstein, vice-president of Nickelodeon Recreation and Live Theatricals. "We are so excited that thousands of kids are going to learn about and experience positive healthy behavior and be rewarded with an unforgettable live entertainment experience."

The integrated VERB.(TM) It's what you do. campaign uses advertising, marketing, events and partnership activities to ensure that campaign messages reach kids whenever they are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 something positive to do. Through multicultural media partnerships, the campaign is designed to reach children in all socio-economic and ethnic backgrounds - including specific outreach for African Americans, Asian Americans/Pacific Islanders Islanders may refer to:
  • New York Islanders, a ice hockey team based in Uniondale, New York that plays on the National Hockey League (NHL).
  • Puerto Rico Islanders, a Puerto Rican soccer team in the USL First Division, that currently play their home games at Juan Ramon
, American Indians/Alaskan Natives and Hispanic/Latinos. The VERB Web site, www.VERBnow.com, offers many interactive features that will encourage kids to get active. It also offers fun games, interesting facts, and will serve as an outlet for a grant program that will help kids fund their plans for physical and prosocial activity.

For more information about the campaign see www.cdc.gov/youthcampaign

Parent website (beginning Oct. 17) www.VERBparents.com

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting children first in everything it does. The company includes television programming and production in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households and has been the number-one-rated basic-cable network for more than seven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Viacom International, Inc. is a current subsidiary of Viacom (as was the case with Viacom's predecessor).

It is the holding company for copyrights associated with Viacom's corporate website and its cable networks.
 Inc.

Local Organizations Support the VERB.(TM) It's what you do. Campaign

Children's Mercy Hospital Clinics

Fit Kids-Fit Families Inc.

Kansas City Missouri Health Department

Kansas City MO School District

Kansas City Office of the Mayor

Kansas City, MO Parks & Recreation

Metropolitan Health Council & United Way of Wyandotte County

Missouri Department of Health and Senior Services

Missouri Primary Care Association / Kansas City Chronic Disease
 Coalition

North Kansas City Schools

Office of Councilman Terry M. Riley

P.E.4Life

Phillips-West Public Relation & Communications

Print Media Design, Debbie Douglass-Sauer Photography

Resource Center for Youth and Family Dev-UMKC

Samuel U. Rodgers Community Health Center

SWOPE PARKWAY Health Center

The Kansas City Star

UAW-Ford Community Health Care Initiative

Women's Intersport Network for KC

COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 15, 2002
Words:814
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