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Nickelodeon's Wild And Crazy Kids Activity Zone Hits The Road in Support of Healthy Children; CDC, Nickelodeon and Washington, D.C. Community Groups Partner in Local Event.


Entertainment Editors/Business Editors

WASHINGTON--(BUSINESS WIRE)--April 29, 2003

Wild and Crazy Kids Wild and Crazy Kids is a game show on Nickelodeon, that aired from 1990-1992, in which large teams, usually consisting entirely of children, participated in head-to-head physical challenges. It was hosted by Omar Gooding, Donnie Jeffcoat, and Annette Chavez.  are coming to your town! Nickelodeon in support of the U.S. Department of Health and Human Services' Centers for Disease Control and Prevention Centers for Disease Control and Prevention (CDC), agency of the U.S. Public Health Service since 1973, with headquarters in Atlanta; it was established in 1946 as the Communicable Disease Center.  (CDC See Control Data, century date change and Back Orifice.

CDC - Control Data Corporation
) - VERB(TM). It's what you do. campaign will present a first-of-its-kind Wild and Crazy Kids Activity Zone Program on May 7 at the University of the District of Columbia The University of the District of Columbia (UDC) is a public university located in Washington, D.C. The university was formed in 1977 through the amalgamation of the Federal City College and Washington Technical Institute (both of which had been established in 1966 as the result  Physical Activity Center. Pre-event activities will begin at 4:30 pm., followed by the show at 5:30 p.m. More than 2,500 local youth from area schools and organizations will attend the event.

"Local schools and youth programs are coming together to bring the Wild and Crazy Kids program to Washington, D.C.," said Nikole Brown, Director of Marketing at the Boys & Girls Club Girls Club is a 2002 American television series created by David E. Kelley, who was also it's producer and executive producer. Only two out of a total of thirteen episodes created were broadcast on Fox Television in the United States and Global Television in Canada.  of Greater Washington. "We realize how important encouraging activity is to the health of young people and wanted to be sure Washington, D.C. youth were able to participate in this activity."

The Wild and Crazy Kids Activity Zone program supports the VERB. It's what you do. campaign, which promotes healthy behavior by encouraging positive physical activities among children, ages 9-13, and also discourages unhealthy, risky behaviors. Nickelodeon is helping VERB achieve this mission by creating exciting, interactive and empowering activities. By adapting the games and activities of the popular Nickelodeon TV series and adding a physical twist, the energy of the Wild and Crazy Kids Activity Zone will be nonstop.

In each city, young people from community-based organizations and schools will participate in a multi-day activity program including jumping rope, conserving water at home, playing Frisbee and soccer, and helping parents make healthy dinners. Each activity will help them to earn points toward the reward of a ticket to attend an exclusive performance of Wild & Crazy Kids Live.

Nickelodeon's Wild & Crazy Kids TV show and live event is hosted by Mati Moralejo, who is also a roving reporter for Nickelodeon's Game and Sports digital channel GAS. He brings the non-stop action of the popular TV series to towns across the country, with all of the games, stunts, color and mess children are...Wild & Crazy about. The interactive event takes children and adults up on stage to compete in a larger than life larg·er than life
adj.
Very impressive or imposing: "This is a person of surpassing integrity; a man of the utmost sincerity; somewhat larger than life" Joyce Carol Oates. 
 encounter to find truly wild and crazy kids.

"The Wild and Crazy Kids Activity Zone program is another first for Nickelodeon," says Stuart Rosenstein, vice-president of Nickelodeon Recreation and Live Theatricals. "We are so excited that thousands of young people are going to learn about and experience positive healthy behavior and be rewarded with an unforgettable live entertainment experience."

The integrated VERB. It's what you do. campaign uses advertising, marketing, events and partnership activities to ensure that campaign messages reach children whenever they are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 something positive to do. Through multicultural media partnerships, the campaign is designed to reach children in all socio-economic and ethnic backgrounds - including specific outreach for African Americans, Asian Americans/Pacific Islanders, Native Americans and Hispanic/Latinos.

The tween tween  
n.
A child between middle childhood and adolesence, usually between 8 and 12 years old.



[Blend of teen1 and between.]
 VERB Web site, www.VERBnow.com offers many interactive features that help children get active. It also incorporates fun games, interesting facts and easy-to-follow tips to get started. Plus, the site offers cool freebies such as printable stencils and stickers for VERB inspiration wherever children go. For more information about the campaign see www.cdc.gov/youthcampaign or visit the parent Web site at www.VERBparents.com.

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for children. It has built a diverse, global business by putting young people first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 85 million households and has been the number-one-rated basic-cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Local Organizations Support the VERB.(TM) It's what you do. Campaign

4-H Youth Development AAAS AAAS American Association for the Advancement of Science.  - (The American Association for the Advancement of Science American Association for the Advancement of Science (AAAS), private organization devoted to furthering the work of scientists and improving the effectiveness of science in the promotion of human welfare. ) Afterschool af·ter·school  
adj. often after-school
1. Taking place immediately following school classes: afterschool activities.

2.
 Alliance Big Brothers, Big Sisters of the National Capitol Area Boys and Girls boys and girls

mercurialisannua.
 Clubs of Greater Washington D.C. Department of Health Girl Scout Council of the Nation's Capitol L.E.A.P. - (Literacy, Education and Plants) Metroplex Health and Nutrition Services National Capitol YMCA YMCA
 in full Young Men's Christian Association

Nonsectarian, nonpolitical Christian lay movement that aims to develop high standards of Christian character among its members.
 Salvation Army University of the District of Columbia Washington, D.C. Parks and Recreation Department Washington, D.C. School District
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Publication:Business Wire
Date:Apr 29, 2003
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