Nichols, Mary Anne. Merchandising library materials to young adults.(Libraries Unlimited Professional Guides for YA Librarians series). Libraries Unltd. 188p. illus. bibliogs. index. c2002. 0313-31382-2. $40.00. Marketing is a topic often overlooked in library schools, but its relevance is easy to understand: librarians need to be proactive in attracting patrons and promoting materials. Nichols, an adjunct adjunct (aj´ungkt), n a drug or other substance that serves a supplemental purpose in therapy. adjunct faculty member at Kent State University's School of Library and Information Science A School of Library and Information Science (SLIS) is a university-based institution that provides a Master's degree or other advanced degrees associated with Library science, Information Science, or a combination of the two. , has a background in marketing, and explains the subject briefly before going on to describe teens today, giving YAs what they want in terms of a library collection, and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. the YA collection. She makes a case for display shelving shelv·ing n. 1. Shelves considered as a group. 2. Material for shelves. 3. An incline; a slope. shelving Noun 1. material for shelves 2. and discusses techniques and fixtures for display along with providing ideas for promoting the YA collection. Nichols also suggests services to enhance merchandising efforts and offers themes, such as "Can You Haiku haiku (hī`k  ), an unrhymed Japanese poem recording the essence of a moment keenly perceived, in which nature is linked to human nature. ?", "This is War," and "She Loves Me, She Loves Me Not," with annotated lists of titles. A great resource for public YA librarians looking to increase library use, and there are some good ideas here for school librarians, too. Paula Rohrlick, KLIATT
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