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Niche TV: Animal Planet beckons.


It was probably a mistake to start with the animal psychic. Admittedly, I stayed pretty skeptical as Sonya Fitzpatrick, the clairvoyant on the Animal Planet cable channel, conducted her session with the mopey white rabbit (who was glum glum  
adj. glum·mer, glum·mest
1. Moody and melancholy; dejected.

2. Gloomy; dismal.

n.
1.
 because his owners had acquired another bunny). And I sneered a little during Sonya's heart-to-heart with the gangly gan·gly  
adj. gan·gli·er, gan·gli·est
Gangling.



[Alteration of gangling.]

Adj. 1.
 show dog (his finicky fin·ick·y  
adj. fin·ick·i·er, fin·ick·i·est
Insisting capriciously on getting just what one wants; difficult to please; fastidious: a finicky eater.
 appetite, she found, was related to competitive angst). But when it came to the heartbroken woman who was attempting to communicate with her dead Dalmatian--well, when the psychic started to relay the canine's words of consolation from the Great Beyond, the ex-owner started to cry, and I found, to my horror, that I was tearing up myself. And then I knew that cable TV had taught me a lesson: I am a sucker.

A sucker, that is, for Animal Planet, the channel that offers twenty-four-hour-a-day programming about pets, exotic wildlife, and fauna of all kinds. My eyes have misted over more than once during shows like Emergency Vets and Adoption Tales, and even less emotionally loaded offerings, like The Crocodile Hunter, have needled through my hardened media-critic shell to the sappy dupe beneath.

Originally I tuned in to Animal Planet not for the sake of communing with creatures great and small, but in order to study a disturbing contemporary phenomenon: the splintering of American culture into narrow niches that appeal to limited groups of people. Gone are the days when the entire population watched three television networks: Now there are Spike TV for men, Oxygen and Lifetime for women, the Game Show Network, the Cartoon Network, CSPAN CSPAN Cable Satellite Public Affairs Network , Black Entertainment Television, Court TV--even an all-golf channel. In a parallel trend, newspaper readership is declining, and the cyber-savvy can custom tailor Web sites that deliver just the kind of news they're interested in. AM and FM radio may be increasingly homogenous homogenous - homogeneous , but now there's satellite radio, which offers niche channels devoted to the pop music of specific decades or genres. And if you own an iPod, you don't even have to buy the same CDs as other folks: you can craft a musical canon that pleases just you.

The development may seem trivial, but it has deep implications for the civic welfare. Pop-culture touchstones allow individuals to bond in ways that help them transcend demographic and ideological differences. Conversely, if people's daily habits train them to feel detached from other citizens, they will be less likely to recognize the concept that gives its name to this magazine: the commonweal com·mon·weal  
n.
1. The public good or welfare.

2. Archaic A commonwealth or republic.

Noun 1.
. This thesis lay at the back of my mind when I resolved to spend a day or so glued to a special-interest cable channel, in hope of better understanding our cultural predicament.

Unfortunately, my experiment hit an immediate snag when I initially homed in on the Food Network. As someone whose idea of fine dining is deep-dish pizza, I am perhaps not the ideal Food Network viewer. Nevertheless, I was stunned by the sluggish pace and monotonous approach of the fare on this channel. Each hour seemed to offer an absurdly perky perk·y  
adj. perk·i·er, perk·i·est
1. Having a buoyant or self-confident air; briskly cheerful.

2. Jaunty; sprightly.



perk
 cook, stationed in the middle of an impossibly well-equipped kitchen, spinning off inane commentary to fill airtime while ingredients moved from receptacle to receptacle. "Now I'm going to put a little more oil on my grill pan!" "These are not your average cutlets. No, sir!" "While my tart is cooling, we're going to make our tangerine tangerine: see orange.
tangerine

Small, thin-skinned variety of the mandarin orange species (Citrus reticulata deliciosa) of the rue family (citrus family).
 sorbet." Shortly after watching a jovial (Jules' Own Version of the International Algebraic Language) An ALGOL-like programming language developed by Systems Development Corp. in the early 1960s and widely used in the military. Its key architect was Jules Schwartz.  chef whip up a Mexican sundae (cayenne pepper in the caramel sauce), I decided to cut my losses. I made myself a peanut butter sandwich and switched channels.

Animal Planet, in striking contrast to its cable sibling, appears to be programmed by executives with ingenuity and a sense of humor Noun 1. sense of humor - the trait of appreciating (and being able to express) the humorous; "she didn't appreciate my humor"; "you can't survive in the army without a sense of humor"
sense of humour, humor, humour
. How else to explain wacky beast-related shows like Animal Face-Off, which stages showdowns between robotic simulations of predators (You always wanted to know who would win a shark-vs.-hippo match, didn't you? Now you can!). Election Day brought Animal Icons, a fascinating diversion that contemplated the GOP and Democratic symbols (do donkeys and elephants really get along?) and relayed fascinating trivia, like the fact that the Prohibitionist pro·hi·bi·tion·ist  
n.
1. One in favor of outlawing the manufacture and sale of alcoholic beverages.

2. often Prohibitionist A member or supporter of the Prohibition Party.
 Party adopted the camel as its mascot.

Nor is the network's resourcefulness limited to concepts. The writing can be inventive: the lead-in to the show The Most Extreme--a rundown of quirky animal traits--alludes to George Orwell ("Some animals are more extreme than others"), and a recent feature on a vet actually called a dog's recovery "a Lhasa Apso Lhasa apso (lä`sə ăp`sō), breed of small, alert nonsporting dog developed in Tibet many centuries ago. It stands about 11 in. (27.9 cm) high at the shoulder and weighs from 13 to 15 lb (5.9–6.8 kg).  ipso facto [Latin, By the fact itself; by the mere fact.]


ipso facto (ip-soh-fact-toe) prep. Latin for "by the fact itself." An expression more popular with comedians imitating lawyers than with lawyers themselves.
." Editing flair is also in evidence: the documentaries sometimes excerpt footage from black-and-white movies or classic cartoons to emphasize a theme or to make a visual pun.

But the truly notable aspect of Animal Planet is its cheering portrait of the human race. People on the Food Network just want to chow down that Mexican sundae, preferably before you get to sneak a bite. By contrast, people on Animal Planet are loyal and selfless--they trek across deserts to take their dog to a vet, or work in conservation, or become police officers who rescue abused pets. They are endlessly curious about their environment, and they can't marvel enough about the biological idiosyncrasies of their fellow creatures, insects included. And they have hope and faith, the sine qua non [Latin, Without which not.] A description of a requisite or condition that is indispensable.

In the law of torts, a causal connection exists between a particular act and an injury when the injury would not have arisen but
 for communicating with dead Dalmatians.

How to reconcile this inspiring optimism--a psychic shot in the arm, really--with the pernicious ramifications ramifications nplAuswirkungen pl  of niche entertainment in general? I can only suggest abolishing the Food Channel and putting its employees to work launching and promoting a second Animal Planet. That would increase viewership of Animal Planet programming, and thus inevitably increase the cultural territory that American TV watchers hold in common.

And by the way, this is a proposal that my cat endorses. If Sonya the psychic were here, she would tell you so.
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Title Annotation:MEDIA
Author:Wren, Celia
Publication:Commonweal
Article Type:Product/Service Evaluation
Geographic Code:1USA
Date:Dec 3, 2004
Words:967
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