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Niagara University ''Falls'' for Pepsi-Cola.


SOMERS, N.Y. -- The Pepsi Bottling Group (NYSE NYSE

See: New York Stock Exchange
:PBG PBG
abbr.
porphobilinogen
) today announced a seven-year agreement with Niagara University, including exclusive vending, retail and pouring rights at the Dwyer Arena Dwyer Arena is a 1,600-seat hockey rink in Lewiston, New York. It is home to the Niagara University Purple Eagles men's and women's ice hockey teams, which play in College Hockey America. , the Gallagher Center and all university locations.

The agreement includes category exclusivity for all Pepsi-Cola products, including Pepsi, Diet Pepsi, Pepsi Edge, Sierra Mist, Mountain Dew, Aquafina bottled water, Tropicana juice drinks, Dole 100% Juice and Lipton Iced Tea Lipton Iced Tea is a ready-to-drink iced tea brand sold by Lipton through a worldwide partnership with PepsiCo. The tea is marketed in 16 oz bottles with select flavors sold in six-pack cases. .(1) Prior to this agreement, PBG served the university on a non-exclusive basis.

"We're thrilled to take our relationship with Niagara University to the next level," said Michael Matney, Vice President and General Manager of PBG's Western New York
Western, New York is also the name of a town in Oneida County, New York.


Western New York refers to the westernmost region of New York State.
 Market Unit. "NU has been a cornerstone of western New York for nearly 150 years, and we look forward to working together on programs to bring excitement and add value to the entire university community."

Founded by the Vincentian Community in 1856, Niagara University is a private liberal arts university with a strong, values-based Catholic tradition. Its four academic divisions include the colleges of Arts and Sciences, Business Administration, Education, and Hospitality and Tourism Management. Located on the Niagara River overlooking the Province of Ontario, Canada, the university is situated at the northern limits of the City of Niagara Falls, N.Y., about four miles from the world-famous cataracts. Nearly 3,700 students are enrolled in its undergraduate and graduate programs.

In addition to Niagara University, PBG also serves the University at Buffalo, the Buffalo Bills, the Buffalo Sabres, the Amherst Pepsi Center, the Buffalo Zoo, Holland Speedway, Buffalo State College Buffalo State College, often referred to colloquially as Buff State, is a public, liberal arts college in Buffalo, New York and is part of the State University of New York. , Canisius College and Erie Community College.

The Pepsi Bottling Group, Inc. (www.pbg.com) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages with operations in the U.S., Canada, Greece, Mexico, Russia, Spain and Turkey. To receive company news releases by e-mail, please visit www.pbg.com.

(1)Pepsi, Diet Pepsi, Pepsi Edge, Sierra Mist, Mountain Dew and Aquafina are registered trademarks of PepsiCo. Tropicana is a registered trademark of Tropicana Products, Inc. Dole is a registered trademark of Dole Food Company Dole Food Company, Inc. is an American-based agricultural multinational corporation headquartered in Westlake Village, California and is the leading grower and packer of such food items as bananas, pineapples (fresh and packaged), grapes, strawberries, and other fresh and frozen . Lipton is a registered trademark of Lipton.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 14, 2004
Words:349
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