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Nextel to Offer Limited Edition NASCAR NEXTEL Cup Series Merchandise.


CHICAGO -- Nextel Communications Nextel Communications, styled NEXTEL, (Former NASDAQ: NXTL) which is now known as the Sprint Nextel Corporation was a telecommunications firm based in the United States. Known for providing a nation-wide mobile communications system.  Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:NXTL) today announced a promotion featuring limited edition NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  merchandise created especially for the upcoming NASCAR NEXTEL Cup The NASCAR NEXTEL Cup Series is NASCAR's top racing series. It was formerly known as the Strictly Stock Series (1949), Grand National Series (1950-1971), and the Winston Cup Series (1972-2003).  Series(TM) race at Chicagoland Speedway Chicagoland Speedway is a speedway in Joliet, Illinois, USA, southwest of Chicago. The speedway is actually located several miles south of Joliet proper, just off Illinois Route 53 between Joliet and Wilmington, Illinois. It currently has a capacity of 75,000 people.  on July 11.

"NASCAR and the Chicago Cubs both have some of the most loyal fans in all of sports," said Mark Schweitzer, senior vice president of marketing for Nextel. "We are very excited about bringing these two iconic brands together and giving fans something unique."

During a five-week period from July 9-Aug. 13, 2004, customers who buy and activate an i830, i730, i736 NASCAR NEXTEL Cup Series Driver phone or an i205 NASCAR themed Nextel phone at a Chicago-area Nextel Retail Store or Nextel Authorized Dealer will receive a limited edition Chicago Cubs die-cast collectible car, while supplies last. The 1:24-scale car features the NASCAR NEXTEL Cup Series logo and Chicago Cubs logo and paint scheme, and has a retail value of $75. Only 500 Team Caliber "Owner-Series" die-casts were created.

"We are very proud to partner with the prestigious NASCAR NEXTEL Cup Series," said Jay Blunk, director of promotions and advertising for the Chicago Cubs. "Like the Cubs, the NASCAR NEXTEL Cup Series enjoys a loyal legion Loyal Legion may refer to:
  • The Military Order of the Loyal Legion of the United States, a fraternity composed of former Union Army officers from the American Civil War (and, later, of their descendants).
  • The Loyal Legion of Loggers and Lumbermen (LLLL), formed by the U.
 of fans nationwide. We are thrilled to combine the strength of these brands and offer all fans something which has never been available before."

In addition, a NASCAR show car with the limited edition Chicago Cubs paint scheme will be displayed at various Chicago locations through July 11. Fans will be able to view the limited edition Cubs show car, as well as experience the thrill of driving a NASCAR NEXTEL Cup race car at the Nextel Racing Experience, an interactive fan exhibit featuring full-motion racing simulators.

About Nextel

Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Today 95 percent of FORTUNE 500(R) companies are Nextel customers. Nextel and Nextel Partners, Inc. currently serve 296 of the top 300 U.S. markets where approximately 252 million people live or work.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 9, 2004
Words:362
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