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NextLeft Underscores Technology Capabilities with Formation of nexttech.


Business Editors and High-Tech Writers

LOS ANGELES--(BUSINESS WIRE)--Aug. 8, 2001

NextLeft Inc., a leading digital strategy, branding and technology services firm, announced today the creation of a new business unit, nexttech(TM), to focus on providing advanced technology solutions to clients.

Consisting of talented engineers and technology strategists, nexttech leverages industry best practices, thought leadership and a unique delivery model to help clients improve the performance and profitability of their businesses through the strategic use of technology.

"Businesses must drive change, not react to it, in order to succeed," said Selwyn Herson, chairman and chief executive officer of NextLeft. "Being able to drive change requires the effective use of technology to grow, strengthen relationships with customers, and reduce the cost of doing business."

"NextLeft has deep technology capabilities that include strategic alliances with the top technology providers, a broad base of talent, and proven methodology for consistent, high-quality delivery that provides a rapid return on investment. We established nexttech to underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine.

(character) underscore - _, ASCII 95.
 our capabilities and commitment to helping our clients drive change using technology in a constantly changing marketplace."

NextLeft's approach is based on its proprietary methodology, stepsahead(TM), which allows NextLeft to design, build and deploy technology solutions within a structured process and consistently achieve on-time and on-budget delivery. The system development lifecycle of stepsahead starts with a thorough understanding of the client's needs, and it includes recommendations for the overall technical architecture, hardware and software components, technical build, testing, integration with legacy systems, and deployment. After completion of a project, NextLeft continues to provide support in order to keep their clients' systems running at optimal performance.

NextLeft's project deployment takes place at its nextsteps(TM) center, a facility that is structured to ensure repeatable, scalable and high-quality solutions. The nextsteps center is designed to enable NextLeft to efficiently meet the needs of clients with lower delivery costs and shorter project development cycles.

"The value we offer clients is in our strategic application of technology to provide the most efficient and effective long-term solutions," said Brian Beams, NextLeft's chief technology and knowledge officer. "And because technology cannot exist in a vacuum, our approach integrates strategy and branding expertise to ensure that our technology solutions create value for the entire business."

Beams added: "Our highly trained, experienced teams have a commitment to technological excellence that keeps clients ahead of the curve. Our emphasis on continuous learning and equipping e·quip  
tr.v. e·quipped, e·quip·ping, e·quips
1.
a. To supply with necessities such as tools or provisions.

b.
 associates with the latest technical skills allows us to apply new technologies immediately to our clients' businesses, increasing competitiveness at the speed of change."

nexttech services include technology strategy, solution architecture and planning and enterprise/system integration, leveraging custom built applications and off the shelf products from top software and hardware providers. NextLeft has established partnerships with Microsoft, Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Sun, Vignette Vignette

A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible.
, and BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , providing for the development of leading technology applications for clients.

NextLeft has deployed successful technology solutions for many leading companies. For more information and case studies on how NextLeft used technology to improve clients' performance and profitability, visit www.nextleft.com.

About NextLeft Inc.

NextLeft Inc. is a digital strategy, branding, and technology services firm, deploying solutions for such clients as Advanta, The Copley Press Copley Press is a privately held newspaper business, originally founded in Illinois, but now based in La Jolla, California. As of 2007, it publishes 2 daily, 1 weekly, and 1 bi-weekly newspaper. It was formerly the owner of KCOP Television in Los Angeles. , Fox Sports, Gateway, Hewlett-Packard, Metabolife, UPN UPN User Principal Name (Microsoft Windows 2000)
UPN United Paramount Network
UPN Unión del Pueblo Navarro (Navarrese People Union)
UPN Umgekehrte Polnische Notation
 and Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, . NextLeft has headquarters in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , with offices in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, and can be found at www.nextleft.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 8, 2001
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