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Next-Generation Mobile Satellite Services to Remain a Niche but Highly Viable Market, According to Northern Sky Research.


ORLANDO, Fla. -- Market to Generate $3.7 billion in Cumulative Revenue thru 2010

Northern Sky Research today released its newest market survey and forecast report: "Next-Generation Mobile Satellite Services." The report provides an in-depth overview of demand trends for 12 mobile satellite customer segments in five regions of the globe, as well as in three oceanic regions.

The report concludes that unlike the experience of the late-1990s, next generation mobile satellite services based on the consumption of high-speed data, and not narrowband In communications, transmission rates up to T1 speeds (1.544 Mbps). The upper limit is moving target. At one time, narrowband meant 150 bps (that is 150 bits per second!). Then, the upper limit became 2,400 bps. Later, it moved to 64 Kbps. Contrast with wideband and broadband.  voice, will be a sustainable and viable business proposition over time. From an estimated $63.9 million in revenues for 2003, the market is expected to reach close to $1.3 billion by 2010 yielding cumulative revenues of $3.7 billion over an eight-year period.

Revenue growth is driven largely by two customer segments, namely the government/military sector and the commercial airline industry. The government/military is considered the anchor tenant as revenue streams will sustain R&D efforts, particularly in antenna system development where there are technical challenges currently that need to be addressed. The commercial airline industry is expected to drive revenue streams as well, as high-paying international business travelers on long-haul trips will increase Internet usage in accessing corporate intranets.

The government will continue to be the key end user group for the satellite mobile industry, since expensive terminal equipment, specifically in antenna systems can only be procured by a customer base that has a high price elasticity of demand Price Elasticity of Demand

A measure of the responsiveness of the quantity demanded of a good to a change in its price. It is calculated as:
. More importantly, the government/military has extreme needs that are evolving over time such that highly-expensive equipment used for special circumstances special circumstances n. in criminal cases, particularly homicides, actions of the accused or the situation under which the crime was committed for which state statutes allow or require imposition of a more severe punishment.  leads to demand for state-of-the-art equipment that is still beyond the reach of commercially-based users. "Sustained government use will actually lead to positive spillover spill·o·ver  
n.
1. The act or an instance of spilling over.

2. An amount or quantity spilled over.

3. A side effect arising from or as if from an unpredicted source:
 to commercial sectors as higher orders lead to economies-of-scale and a subsidization sub·si·dize  
tr.v. sub·si·dized, sub·si·diz·ing, sub·si·diz·es
1. To assist or support with a subsidy.

2. To secure the assistance of by granting a subsidy.
 of R&D for commercial applications," states Jose del Rosario, senior analyst of Northern Sky Research and author of the report.

For next-generation growth, particularly for the retail business, the aeronautical aer·o·nau·tic   also aer·o·nau·ti·cal
adj.
Of or relating to aeronautics.



aero·nau
 sector, specifically usage in the commercial airline industry, will drive revenue generation in this market. "The business proposition hinges Hinges may refer to:
  • Plural form of hinge, a mechanical device that connects two solid objects, allowing a rotation between them.
  • Hinges, a commune of the Pas-de-Calais département, in northern France
 on tapping the international business traveler, a seemingly seem·ing  
adj.
Apparent; ostensible.

n.
Outward appearance; semblance.



seeming·ly adv.
 precarious proposition since past experience in narrowband mobile voice services led to market failure. However, the two applications, narrowband voice and broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
 data, are highly different when applied to the commercial airline industry," said del Rosario.

From a regional comparison, the report forecasts that the Africa/Middle East region will dominate the market until 2010. From 16% of all revenues in 2003, the region is forecasted to account for 22% of overall revenues in 2010 and 19% of cumulative revenues over an eight-year period. Government use is currently prevalent in the Africa/Middle East region and is expected to continue within the report's forecast period. Many deployments and even technological benchmarks are being implemented using the conditions of the Africa/Middle East to develop products, which should continue over time.

"Next-Generation Mobile Satellite Services" is a multi-client report now available from Northern Sky Research. For additional information on this report, including a full table of contents, list of figures and executive summary, please visit www.northernskyresearch.com or call Northern Sky Research at 407-352-5295.

Northern Sky Research is an international market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 specializing in telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  technology and applications. Northern Sky Research primary areas of expertise include satellite and mobile technology, next generation applications, and broadcast services. With extensive expertise in all regions and a number of telecommunications sectors, Northern Sky Research is a leading provider of in-depth market insight and analyses.
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Publication:Business Wire
Geographic Code:1USA
Date:Dec 1, 2004
Words:595
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