Next Wave first to deliver real-time full motion 30 MB/s JPEG codec under $30; single chip codec optimized for low price, high quality motion-JPEG digital video.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--April 10, 1997--Next Wave Technology a leading developer and manufacturer of integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. for digital video applications, today announced the NW601-30, a 30 MB/s JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, optimized for PC video capture and editing, video conferencing See videoconferencing. (communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications. , digital still cameras, color printers and surveillance cameras. The device, available for less than $30. Eliminates price as a hurdle to bringing real-time high quality video to every desktop. "The NW601-30's low unit price combined with its 30 MB/s performance sets a new price/performance standard for video codecs," said Kirby J. Kish, director of sales and marketing. "It easily supports real-time Motion JPEG compression and decompression of CCIR-601, CCIR-656, and 24-bit RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity). video data streams. In the near future the NW601-30 will enable sub-$500 motion JPEG video editing systems that offer higher rendering performance than today's $2000 systems," Kish said. Single Chip Solution Reduces Costs and Speeds Time-To-Market "The NW601-30 leverages much of the development work of our 70MB/s JPEG codec, the NW601-70. Next Wave not only designed the NW601-30 with the objective of reducing the chip's unit price, but also with the objective of reducing the cost of the entire digital video system," said Johnny K. Wang, Next Wave vice president of engineering. "To achieve this objective, we minimized the total number of chips required for a complete system. Only three chips are required for a video editing card based on the NW601-30. It was designed to interface gluelessly with industry standard video decoding, encoding, and PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). bridge chips. The overall system design is simpler, shortening the product development cycle." The Next Wave Approach to Digital Video The NW601-30's architecture was optimized not only at the micro level, but also at the macro level, taking into account such factors as host latency, PCI-bus arbitration, and disk access time. Additionally, the IC simplifies system level software development. For example, the NW601-30's automatic bit rate control reduces software complexity and bus traffic by automatically handling calculations previously accomplished by the host microprocessor. Next Wave delivers a complete solution. Consisting of more than just the NW601-30 integrated circuit, the solution includes ISO- iso- or is- pref. 1. Equal; uniform: isobar. 2. Isomeric: isopropyl. 3. 9001 quality, high volume manufacturing capacity, applications and design support, Windows 95/NT software drivers, and reference designs. Price and Availability The NW601-30 is priced at less than $30 in 10,000 unit quantities. General sampling will begin in early May, and production planned by month end. Packaged in a 160-pin PQFP (Plastic Quad Flat Package) Refers to many varieties of QFP chip packages, which are molded in plastic. See QFP. , the chip integrates glueless video and host interfaces, minimizing the need for external devices and reducing total system cost. Next Wave Technology Inc. designs, develops, and markets high performance integrated circuits for digital video applications. Innovative technology enables new levels of performance and image quality at aggressive prices. Further information about Next Wave can be accessed on the World Wide Web at: http://www.nextwavetech.com . CONTACT: Next Wave Technology Inc. (reader contact) Kirby J. Kish, 408/492-9218 kirby@kotec.com or Mathas Communications (media contact) Carolyn Mathas, 541/865-7737 mathas@magick mag·ick n. An action or effort undertaken because of a personal need to effect change, especially as associated with Wicca or Wiccan beliefs. [Variant of magic. .net |
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