Newstream.com Digest: New American Express Ad Campaign, Results of Coronary Artery Bypass Surgery Trial, and Other Free Multimedia Content for Journalists.Business Editors NEW YORK--(BUSINESS WIRE)--March 15, 2002 -------------------------------------------------- American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Launches Companywide Ad Campaign on March 15 American Express today announced a new brand advertising campaign designed to unify the company's various businesses using fresh messaging with a modern voice that will reinforce the core values of the brand, and reaffirm the importance of relationships with its customers. The campaign includes a number of core elements, including the creation of an original song written as an "anthem" for the two first television spots and performed by Elektra recording artist Alana Davis Alana Davis is an American singer-songwriter, born May 6, 1974 in New York City. Her father, Walter Davis, Jr., was a pianist who played alongside such jazz greats as Charlie Parker and Dizzy Gillespie. . See the new commercials here. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5375 -------------------------------------------------- A-Med Announces Results of US Coronary Artery Bypass Surgery Coronary artery bypass surgery, also coronary artery bypass graft surgery, and colloquially heart bypass or bypass surgery is a surgical procedure performed to relieve angina and reduce the risk of death from coronary artery disease. Trial A-Med Systems announced the results of the recently concluded US ABACAB trial. The ABACAB (A-Med Beating Heart Assisted Coronary Artery Bypass Coronary artery bypass Surgical procedure to reroute blood around a blocked coronary artery. Mentioned in: Heart Failure coronary artery bypass, n ) trial studied 147 coronary bypass coronary bypass Surgical treatment for coronary heart disease to relieve angina pectoris and prevent heart attacks. It became widely used in the 1960s. One or more blood vessels—usually an artery in the chest or a vein from the leg—are transplanted to create patients at five centers in the United States August -- December 2001. The trial identified the benefits of using A-Med's PARAFLow Right Heart Support System during coronary artery bypass procedures in lieu of a heart-lung machine heart-lung machine, device that maintains the circulation of the blood and the oxygen content of the body when connected with the arteriovenous system; it is also called the pump oxygenator. . Get video here. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5366 -------------------------------------------------- Breezy New adidas ClimaCool Invigorates Weary Feet Refreshing overheated o·ver·heat v. o·ver·heat·ed, o·ver·heat·ing, o·ver·heats v.tr. 1. To heat too much. 2. To cause to become excited, agitated, or overstimulated. v.intr. athletes around the world, adidas today unveils ClimaCool(tm), a breakthrough in athletic shoe technology that dramatically increases performance by reducing heat and moisture up to 20 percent. Featuring an innovative 360-degree ventilation system ventilation system Public health An air system designed to maintain negative pressure and exhaust air properly, to minimize the spread of TB and other respiratory pathogens in a health care facility that maximizes airflow, stylish ClimaCool running, tennis and basketball shoes are available now at retailers worldwide. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5380 -------------------------------------------------- Survey Shows Athlete Angst Over Keeping Cool Distressed over discomfort and performance meltdown in warm weather, athletes are seeking new products that lower moisture and heat, according to a recent survey sponsored by adidas. Eighty-eight percent of Americans claim heat and humidity hinder and often halt outdoor workouts. More than half fault moisture build-up (sweat) as their number one aggravation. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5381 -------------------------------------------------- Magellan GPS Companion for the Palm m500 Series The Palm m500 series of handheld personal digital assistants consisted of three devices: the Palm m500, Palm m505, and Palm m515. The series was a follow-up to the popular Palm V series with a similar, though slightly shorter, footprint and form factor. Combines Vehicle Navigation with a Powerful Personal GPS Solution Thales (tal-less) Navigation, a leading global provider of GPS solutions including Magellan(R) and Ashtech(R) product lines, is working with Palm Inc., the leading provider of handheld computers, and Palmtop palmtop or hand-held personal computer, lightweight, small, battery-powered, general-purpose programmable computer. It typically has a miniaturized full-function, typewriterlike keyboard for input and a small, full color, liquid-crystal display Software, Europe's best name in mapping for handheld computers, to introduce the first GPS solution for Palm(tm) users that provides 12 hours of continuous use -- five times the usage time of competitive products. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5382 -------------------------------------------------- World-Class LPGA LPGA abbr. Ladies Professional Golf Association Tour Professional Annika Sorenstam Wins Crowne Plaza Achievement Award Crowne Plaza Hotels and Resorts, the official hotel of the Ladies Professional Golf Association (LPGA), has announced the winner of its second annual Crowne Plaza Achievement Award -- world-class LPGA Tour professional Annika Sorenstam. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5383 -------------------------------------------------- Hey, Hey, Hey! Fat Albert Appears! Following a nationwide talent search, Twentieth Century Fox has cast Omar Benson Miller as the title character -- and author of the immortal "Hey, Hey, Hey" -- in the studio's upcoming live-action feature film FAT ALBERT. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5379 -------------------------------------------------- Great Smokies Diagnostic Laboratory Announces New Genovations(tm) Product Line Great Smokies Diagnostic Laboratory (GSDL GSDL Great Smokies Diagnostic Laboratory GSDL Greenstone Digital Library Software GSDL Grid Services Description Language GSDL Generic Service Description Language ) today announced the launch of a new product line of predictive genomic tests to complement its full range of metabolic assessments in the field of preventive medicine preventive medicine, branch of medicine dealing with the prevention of disease and the maintenance of good health practices. Until recently preventive medicine was largely the domain of the U.S. . The new genomic line, called Genovations(tm), applies recent breakthroughs in genetic research driven by the Human Genome Project to create powerful and innovative clinical assessment tools for primary care physicians. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5378 -------------------------------------------------- Gillette Announces Changes in its Board of Directors The Gillette Company on March 14 announced the appointment and nomination of two new Board members. Nancy J. Karch, recently retired senior partner of the international consulting firm McKinsey & Company, has been appointed to the Board of Directors, effective June 20, 2002, and Ray J. Groves, President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Marsh Inc., a unit of Marsh & McLennan Companies Inc., has been nominated for election to the Board at the Gillette Annual Meeting of Stockholders on May 16. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5377 -------------------------------------------------- The World's Strongest Brew Just Got Stronger -- Introducing Sam Adams Utopias MMII MMII Mega Man 2 (video game) MMII Minute Man II When brew master Jim Koch wanted to best his own record for the world's strongest beer, he created Samuel Adams Millennium(tm). Now, only two years later, Koch is making history again with his new, brawnier brew - Sam Adams Utopias MMII(tm). You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5376 -------------------------------------------------- WellPoint Promotes Alice Rosenblatt to Executive Vice President WellPoint (NYSE NYSE See: New York Stock Exchange :WLP WLP WebLogic Portal (Bea Systems) WLP Wafer Level Packaging WLP Women's Learning Partnership (Bethesda, MD) WLP Workplace Learning & Performance WLP World Library Partnership, Inc. ), one of the nation's largest publicly traded health care companies, has announced the promotion of Alice Rosenblatt to executive vice president, actuarial and integration planning and implementation effective immediately. In this role, she will continue to lead merger integration activities and will also manage all actuarial functions for the company nationwide. You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?5374 -------------------------------------------------- ABOUT NEWSTREAM.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. : Newstream.com is a joint venture of Business Wire (www.businesswire.com) and Medialink (www.medialink.com). Newstream.com, staffed by on-line news veterans, is dedicated to providing registered journalists with compelling and timely multimedia content: video, audio, photos, graphics and text from newsmakers in the fields of Technology, Science, Health & Medicine, Business & Finance, Entertainment, Consumer News, Sports, Lifestyles, Travel & Tourism and World and Government News. |
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