Newsletter publisher strengthens its custom publishing sales force.Leading mental health and addiction publisher Manisses Communications Group has bolstered bol·ster n. A long narrow pillow or cushion. tr.v. bol·stered, bol·ster·ing, bol·sters 1. To support or prop up with or as if with a long narrow pillow or cushion. 2. its magazine division with the hire of Eric Farmer as western regional manager for its two custom magazines, Addiction Professional and Behavioral Healthcare Tomorrow. A few years ago, faced with diminishing direct mail returns for his eight newsletters, Manisses president Fraser Lang launched two advertising-based magazines. They go to managers and directors of mental health facilities and government officials in the area--names drawn from its relationships with seven associations, all of which are listed on the masthead mast·head n. 1. Nautical The top of a mast. 2. The listing in a newspaper or periodical of information about its staff, operation, and circulation. 3. . Manisses also uses the magazines to market its subscription newsletters in related fields. Hiring Eric Farmer is a sign that magazine advertising is a strong growth area for the company--or in Fraser Lang's words, "Demand for advertising in our magazines has been expanding steadily because companies realize our publications reach the most actively engaged mental health and addiction professionals. "We now have the sales force to provide dedicated service to the Western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River West Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century . He joins Paul Newman Noun 1. Paul Newman - United States film actor (born in 1925) Newman, Paul Leonard Newman , our director of sales, and Mark Mrvicka, who specializes in serving the advertising needs of pharmaceutical companies. In addition, Valley Forge Valley Forge, on the Schuylkill River, SE Pa., NW of Philadelphia. There, during the American Revolution, the main camp of the Continental Army was established (Dec., 1777–June, 1778) under the command of Gen. George Washington. Publishing services our classified customers." Manisses, 208 Governor St. Providence Providence, city (1990 pop. 160,728), state capital and seat of Providence co., NE R.I., a port at the head of Providence Bay; founded by Roger Williams 1636, inc. as a city 1832. , RI 02906, 401-831-6020, fax 401-861-6370, www.manisses.com |
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