Newsletter pricing study find the best-paying frequencies and industries.

Want to make more money for your efforts? The biggest price premiums are for weekly newsletters and (amazingly enough) for quarterlies. The average price of a weekly newsletter is 158 percent more than a

twice-monthly, and the average price of a quarterly is 109 percent more than a newsletter published 5-9 times a year.

This is what Pricing Strategy Associates (www.PricingStrategyAssoc.com) found when we analyzed all the newsletters in the Newsletter & Electronic Publishers Association directory., at least those that had prices listed in U.S.$ and had quarterly or greater frequency.

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The quarterly phenomenon appears to be the result of newsletters selling large quarterly statistical reports. (So ... more frequency is better--unless you can compile quarterly stats!)

What are the best business-to-business industries to be in? The ones that get the highest prices? Telecom leads the list, followed by energy/utilities and investment newsletters. The lowest b-to-b prices go to newsletters targeting software users, followed by those for religious institutions and those on management.

Consumer newsletters

In the consumer marketplace, the fattest prices go to travel newsletters, followed by those focused on making sure your child gets a good education. Paired with investment newsletters, these three categories average a basic price that is more than $100.

Here are the average annual prices in the top five consumer newsletters category (with the number of actual newsletters in each category in parens):

* Travel (5), $160

* Child education (13), $136

* Investment (16), $107

* Health (19), $51

* General (18), $45

Source

The source for these statistics is NEPA's Membership Directory & Buyer's Guide 2004-2005. Note that the prices listed in the directory are actual prices for many publishers and a higher "list price" for many others. Thus, the actual average price is likely to be somewhat lower.

For more pricing information

The author of this study, NL/ NL publisher Marlene Jensen, has also written Pricing Psychology Report, available as an e-book in PDF format.

Please consult the enclosed Marketplace or click Pricing Report on the NewsletterBiz.com homepage, to order a copy.

B2B newsletter prices by industry

                                   Average Annual
Industry                       #        Sub Price

Telecom                        24          $1,486
Energy/Utilities               42          $1,208
Investment                     93          $1,077
Chemicals & Biotech            10          $1,033
Military & Aviation            20            $852
Healthcare                    247            $785
Computers & I.T.               16            $763
Pharmaceutical                 37            $757
Finance & Insurance            99            $617
Automotive & Transportation    21            $580
Manufacturing & Distribution   26            $555
Taxes                          18            $551
Legal                         264            $479
Regulatory                     62            $473
Security & Safety              35            $470
Food/Beverage                  11            $456
Software                       19            $365
Communications & Media         35            $346
Non-profits & Grants           15            $308
Real Estate                    24            $288
Healthcare Coding              53            $278
Government & Politics          33            $268
Marketing                      23            $266
Education                      59            $248
Management                    142            $230
Religion                       5             $176
Software users                 51            $138