Newsletter charges $15,000/year.Hot Sheet is published in print and online six times a year. The noteworthy $15,000/year subscription price also includes a "comprehensive year-end report based on more than 3,000 respondents with percentages and annualized annualized Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared. trending"--plus an optional (add travel expenses) "Hot Sheet Live" presentation in the first quarter of each year. optional (add travel expences) "Hot Sheet Live" presentation in the first quarter of each year. The Hot Sheet takes its subscribers "inside the mind of the young consumer and establishes an on-going method of understanding what's hot and what's going to be. It provides a foundation for marketing and advertising to young people." Zandl, who has a background in marketing cosmetics, describes her approach: "The Hot Sheet is based on open-ended questionnaires received in the prior two months from 500 members of our Consumer Panel, a nationwide network of young people between the ages of 8 and 24. Covering attitudes, interests, entertainment and product preferences, findings are broken down by gender and age group." Subscribers, who are described as "anyone who's paid to figure out what young people want--marketing, product development, research, licensing, advertising and media planning," include executives at The Disney Channel  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , Bath & Body Works, and
Fisher-Price.
Predicted the popularity of I-pod Among Zandl's innumerable write-ups in the press is an article in the March 16, 2004 issue of Primedia's Chief Marketer. Author Peter Hochstein writes: "Zandl predicted the popularity of the I-pod before it became a must-have. Other predictions that have made money for marketers include the rise of gothic chic and the reemerging popularity of rock among kids who for a long time listened primarily to rap. "Her latest prognostications: Pregnancy is in for young women as they emulate em·u·late tr.v. em·u·lat·ed, em·u·lat·ing, em·u·lates 1. To strive to equal or excel, especially through imitation: an older pupil whose accomplishments and style I emulated. 2. Hollywood stars The Hollywood Star was an idiosyncratic gossip tabloid published on an erratic schedule in Hollywood, California by William Kern, who wrote much of the magazine under the pseudonym "Bill Dakota. Gwyneth Paltrow and Kate Hudson by becoming moms. "Obesity obesity, condition resulting from excessive storage of fat in the body. Obesity has been defined as a weight more than 20% above what is considered normal according to standard age, height, and weight tables, or by a complex formula known as the body mass index. , though a national concern, presents sales opportunities: Retailers serving the youth market should think about size 12 as 'the absolute dead center.' Also, she says, many young women 'are more interested in dressing up their homes than their overweight Overweight Refers to an investment position that is larger than the generally accepted benchmark. Notes: For example, if a company normally holds a portfolio whose weighting of cash is 10%, and then increases cash holdings to 15%, the portfolio would have an overweight bodies.'" The Zandl Group, 270 Lafayette St., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10012, 212-274-1222, fax 212-274-1352, www.zandlgroup.com |
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